6 Creative Ways You Can Improve Your Ecommerce Seo

6 Creative Ways You Can Improve
Your Ecommerce Seo
Magento is the most popular E-commerce platform, which has simply outperformed
all other platforms with its advanced features and useful functionalities. It requires
effective search engine optimisation to provide the best credibility and better
visibility towards major search engines.
Effective online visibility is very important for E-commerce website or any other
online business which wants to achieve success online. SEO plays a crucial role in
generating and engaging constant web traffic on website through major search
engines.
Here are 6 useful tips regarding how to do SEO for Ecommerce store:
1.) Proper URL structure – The best thing about search engine friendly URL is
that it makes a lot easier for search engine robots to find, crawl your
website and recognize what your website is about. Further, it helps your site
and all its pages to get indexed easily.
2.) Product description – Create unique content for each product description
as it will help in increasing SEO value of your E-commerce site. If in case, it
is not possible use following methods/tags like robots.txt, no index tag,
canonical tag and nofollow tag.

3.) Product reviews – It is important to make sure that you allow your
consumers an opportunity to write reviews of your product. Further, potential
buyers get a chance to leave a feedback about the quality of product on your
webpage. The additional benefit of product reviews is that it is free content
and also plays a vital role by offering unique and fresh content to your
webpage.
4.) Long-tail keywords – SEO is based purely on keywords. In case of E-
commerce based website, you should consider long-tail keywords. Why? A
single product web page doesn’t get enough SEO value to get high rank for
general keywords. With long-tail keywords, you can reach to your potential
customers who are close towards making a product purchase on your E-
commerce site.
5.) Rich snippets and structured data – It is important to make structured data
which makes search engine results more attractive and also distinguishes it
from your competitors. Rich snippets offer a better review of the link content.
It further enables users in making a decision before entering the webpage –
whether results meet the query entered by them or not.
6.) E-commerce tracking – To understand which keywords are providing
noteworthy benefits and sales revenue, you should track customer’s sales
path. In Google Analytics, there is a function called Ecommerce tracking
introduced for monitoring progress of Ecommerce store/website. With E-
commerce tracking, you can find out what buyers purchase through your
website or app. You can also find out other essential information pertaining to
products, transaction details and time to purchase.
Thus, with these tips you can make your E-commerce website visible on search
engines and can gain good business online.
Start your Ecommerce SEO by using Magento Development Platform.