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Payments for Ecosystem Services: Getting Started. A Primer - UNEP

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Section 3: A Step-by-Step Approach to Developing PES Deals<br />

TABLE 8<br />

Buyers & Motivations<br />

not cover the costs of the land management that will be provided, the deal is not<br />

realistic. There<strong>for</strong>e, it is essential to ensure clarity and agreement on measurable<br />

indicators of compliance with the PES deal as well as agreement on how risks of<br />

unavoidable non-compliance with the deal — such as through insect infestations, shifts<br />

in rainfall patterns, wildfi res, etc. — will be shared between buyers and sellers.<br />

How do you identify prospective buyers?<br />

Every potential buyer of an ecosystem service has their own distinct interest and set of<br />

motivations <strong>for</strong> engaging in PES deals, as laid out in the table below.<br />

Buyer<br />

Private<br />

Company<br />

Motivations<br />

Regulatory Markets:<br />

• Regulatory compliance (e.g., related to greenhouse gas / carbon markets)<br />

Voluntary Markets:<br />

• Reduction of operating and maintenance costs by investing in ecosystem services<br />

• Hedging of risks (e.g., related to supply of key natural resource inputs, potential future regulation, etc.)<br />

• Increasing investor confidence by proactively addressing environmental issues<br />

• Enhancing brand and improve public image<br />

• Maintaining license to operate by investing in good relationships with communities, nongovernmental<br />

organizations and regulators<br />

Private<br />

Intermediary<br />

Government<br />

Donor Agency<br />

NGO<br />

Private<br />

Individuals<br />

• Simplifying the supply chain <strong>for</strong> buyers<br />

• Turning a profi t<br />

• Implementing international policy (e.g., United Nations Framework Convention on Climate Change)<br />

• Adhering to national regulations to protect environment<br />

• Investing in long-term natural resource supply<br />

• Responding to public pressure<br />

• Averting environmental cataclysmic events (e.g., fl oods due to degradation)<br />

• Reducing costs (e.g., investing in natural fi ltration systems rather than building a water treatment plant)<br />

• Act on environmental and/or development mission<br />

• Increase sources of revenue <strong>for</strong> conservation<br />

• Acting on environmental and/or development mission (e.g., The Nature Conservancy (TNC) currently<br />

purchases easements from landowners; payments could become another mechanism to explore<br />

achievement of conservation goals)<br />

• Reducing organization’s environmental footprint (e.g., move towards carbon neutrality, water neutrality,<br />

or biodiversity impact neutrality — though the latter two terms remain open to discussion in how they<br />

are defi ned)<br />

• Acting on environmental and social concerns (e.g., purchasing offsets to reduce individual carbon,<br />

water, and/or biodiversity footprints)<br />

• Investing in new business ventures (real-estate, etc.)<br />

33

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