Cultural Globalisation - Mimts.org

K SYAMALAMMA AND P KRISHNA MOHAN REDDY
America are now produced in Asia for the world market. Through the promotion
of cultural globalism, Bangladesh, Cambodia, Indonesia, Sri Lanka, have become
popular as the clothes bought in Europe and North America are produced in these
countries. Thus, through this process, directly or indirectly, Asia is promoting its
own traditional designs and culture.
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During the 1970s and 80s, in Europe and North America the “Japanisation” of
cars, music systems, televisions, watches and a whole range of electronic goods
took place. Honda, Sanyo, Seiko, Sony, Suzuki, Toshiba, Toyota, became household
names. Until this period, Europe and the US were the chief producers of automobiles
and electronic goods. However, during that phase, Japan became the nuclear centre
of production and distribution. Since the 1990s India, China and Southeast Asia
As Asian fashion and dress
designers have become popular
in the West through their shows
and designs, many multinationals
have hired them to design
“international” clothes. Thus,
the nuclear centres of fashion
design, which were exclusively in
the West, have spread to the East
and in turn Eastern nuclear
centres have started influencing
the West and become global.
have become nuclear centres of
production for almost all goods
distributed globally. As a result, Europe
and North America have witnessed a
new awareness of “Asian culture” from
electronic goods to clothes and perfumes
and even relatively small countries like
Bangladesh and Thailand have entered
Western minds culturally. Today, apart
from Hondas and Toyotas, even the
Korean Hyundai or Chinese Kia cars and
other Asian goods have become global.
The West is keenly awaiting the Indian
Nano car, which has become a “global
product” even before its release in foreign markets. Most Westerners are conscious
of the fact that many of the products they buy are “Asian” and have accepted them
as a part of their lives.
While McDonalds and Kentucky Fried Chicken have become increasingly
common in Asian cities, Asian cuisine—Chinese flavours, Indian food and Thai
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WORLD AFFAIRS WINTER 2009 VOL 13 NO 4