issn: 2278-6236 small investor's behaviour on stock ... - Garph.co.uk
issn: 2278-6236 small investor's behaviour on stock ... - Garph.co.uk
issn: 2278-6236 small investor's behaviour on stock ... - Garph.co.uk
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Internati<strong>on</strong>al Journal of Advanced Research in<br />
Management and Social Sciences ISSN: <str<strong>on</strong>g>2278</str<strong>on</strong>g>-<str<strong>on</strong>g>6236</str<strong>on</strong>g><br />
IX Past <strong>stock</strong> price trend 80 3.75 VI<br />
Stock price of two years<br />
Stock price of three years<br />
Stock price of more than five<br />
years<br />
X Dis<strong>co</strong>unted cash flow tools 60 2.54 X<br />
Net present value<br />
Internal rate of return<br />
Dividend dis<strong>co</strong>unt model<br />
Return <strong>on</strong> investment<br />
XI Government policies 30 1.66 XIII<br />
Government agencies<br />
XII Calculati<strong>on</strong> of risk 25 1.86 XII<br />
XIII Ec<strong>on</strong>omic variables 30 2.24 XI<br />
Market value added<br />
b) Financial statements<br />
All of our resp<strong>on</strong>dents (70%) use the financial statements of <strong>co</strong>mpanies in their evaluati<strong>on</strong>.<br />
The “profit and loss statement”, “<strong>co</strong>rporate financial statement reports” and “balance<br />
sheet” are being used more than others, where 56%, 28% and 16% respectively of<br />
resp<strong>on</strong>dents are using them. So, it may be c<strong>on</strong>cluded that most of them ensure that these 3<br />
statements will let them know a good image of financial background of the <strong>co</strong>mpany which<br />
they are investing in. However, resp<strong>on</strong>dents categorically assigned average s<strong>co</strong>re of 4.9 out<br />
of six as str<strong>on</strong>g influential factors in <strong>stock</strong> selecti<strong>on</strong> decisi<strong>on</strong>. This factor is, therefore, ranked<br />
as top influential factor in <strong>stock</strong> selecti<strong>on</strong> decisi<strong>on</strong> by the resp<strong>on</strong>dents of Guwahati Stock<br />
Exchange.<br />
c) Referral<br />
Based <strong>on</strong> the results (resp<strong>on</strong>se of 75% resp<strong>on</strong>dents) obtained through this study, more than<br />
28% of <str<strong>on</strong>g>small</str<strong>on</strong>g> investor’s c<strong>on</strong>sult with experts to give their re<strong>co</strong>mmendati<strong>on</strong> for making better<br />
investment decisi<strong>on</strong>. Only 12% rely <strong>on</strong> their pers<strong>on</strong>al experiences and knowledge. From<br />
those people who would like to c<strong>on</strong>sult with others, c<strong>on</strong>sulting with a friend and peer is<br />
selected as the most c<strong>on</strong>sulting method (42%). Sec<strong>on</strong>d priority of investors for making<br />
decisi<strong>on</strong> would be opini<strong>on</strong>s of the firm’s majority <strong>stock</strong>holders (10%) and the third is broker<br />
(8%). Finally, <strong>co</strong>lleague re<strong>co</strong>mmendati<strong>on</strong>s are placed <strong>on</strong> the first preferences respectively.<br />
However, resp<strong>on</strong>dents categorically assigned average s<strong>co</strong>re of 4.86 out of six as str<strong>on</strong>g<br />
influential factors in <strong>stock</strong> selecti<strong>on</strong> decisi<strong>on</strong>. Thus, this factor is, therefore, ranked as<br />
Vol. 1 | No. 2 | August 2012 www.garph.<strong>co</strong>.<strong>uk</strong> IJARMSS | 70