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issn: 2278-6236 small investor's behaviour on stock ... - Garph.co.uk

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Internati<strong>on</strong>al Journal of Advanced Research in<br />

Management and Social Sciences ISSN: <str<strong>on</strong>g>2278</str<strong>on</strong>g>-<str<strong>on</strong>g>6236</str<strong>on</strong>g><br />

(Unpublished). Bharathiar University, India.<br />

36. Shiller R J. (2000). Irrati<strong>on</strong>al Exuberance Princet<strong>on</strong> University Press, Princet<strong>on</strong>.<br />

37. Sultana ST (2010). An Empirical Study of Indian Individual Investors’ Behaviour.<br />

Global Journal of Financial Management, 2(1), 19-33.<br />

38. Tvernsky A, Kahneman D. (1974). Judgment under uncertainty; Heuristics and biases.<br />

Journal Science, 185, 1124-1131.<br />

Vol. 1 | No. 2 | August 2012 www.garph.<strong>co</strong>.<strong>uk</strong> IJARMSS | 78

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