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Ppc’s 3-D tanker rebranding
benefits Western Cape charities
Two delighted winners in the PPC (Pretoria Portland Cement) Tanker competition –
Caroline Rheder and Michael Haigh from the Western Cape – each walked away with
R15,000.00 and got to donate 50% (R7,500) of their winnings to charities of their
choice: the Animal Anti-Cruelty League and St Luke’s Hospice, in Cape Town.
The competition, which ran from 31 August to
27 September 2009 in both Gauteng and Western
Cape, was featured on the PPC website and supported
by regional radio campaigns on Good Hope and KFM
in the Western Cape. The public was invited to guess which, in
a series of tanker branding designs, was the 3-D version chosen
by PPC to grace its tankers.
Michael Haigh’s donation of R7,500.00 was warmly received
by his charity of choice, St Luke’s. Raymonde Love, Corporate
Liaison for St Luke’s Hospice said “St Luke’s wouldn’t be able to
continue offering their services free of charge without the
generosity of the general public and corporate.”
Haigh’s decision to support St.Luke’s was motivated by previous
interaction with the organisation. “St Luke’s Hospice looked
after a family member of mine, and I have never forgotten what
they did for my family. I hope the Hospice continues to do great
work, especially with the cancer patients,” commented Haigh.
Caroline Rheder of Tableview, who donated half her prize
money to the Animal Anti-Cruelty League (AACL) said “I am a
supporter of the AACL as they dedicate their service to animals
that cannot fend for themselves. As a lover of animals, PPC has
made my wish come true to offer substantial support to this
cause.”
St Luke’s Hospice – from left to right: Michael Haigh (winner),
Clint Wicomb (PPC) and Pricilla Nelson (St Luke’s Hospice)
In response, Western Cape General Manager of the AACL,
Rene Southwood, said of the donation “We are desperate to
redo the floors in the hospital. With the help of Caroline and
PPC, we can now bring in a specialist to make the floors
sterile.”
PPC’s innovative new tanker branding features 3D images of its
trademark ‘elephant’ portrayed to look like a real elephant is
being transported in the tanker itself.
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Animal Anti-Cruelty League Western Cape – from left to right:
Caroline Rheder (winner), Ginger Singh (PPC) and Rene
Southwood (AACL Western Cape)
“PPC’s elephant icon is the core of our logo, symbolising PPC
Cement’s strength, great stature and dependability, with its
powerful associations of wisdom, maturity, family-orientation,
caring and loyalty,” says Sibongile Mooko, PPC’s Marketing
Services Manager.
A total of 28 tankers have been rebranded, creating a distinctive
look as they drive on our national roads.
“We are delighted that this initiative has been a success. We
were previously told that a 3-D rendition of our logo, including
the elephant, could not be achieved due to the shape of our
tankers. In celebration of this milestone, PPC has chosen to add
a charity element to the campaign. This will enable us to
continue not only to empower the competition winners and
charity organisations of their choice, but also have a lasting
and emotional impact in the lives of communities in which we
operate,” adds Mooko.
SA Affordable Housing November/December 2009