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Business Improvement District Development Study - Merthyr Tydfil ...

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<strong>Merthyr</strong> <strong>Tydfil</strong> <strong>Business</strong> <strong>Improvement</strong> <strong>District</strong> <strong>Development</strong> <strong>Study</strong><br />

7<br />

A BID PROGRAMME FOR MERTHYR TYDFIL TOWN CENTRE<br />

Assessing and understanding existing services –<br />

The baseline analysis – town centre profiling, desk-based research,<br />

surveys, interviews and visioning event – has informed what a BID<br />

programme for <strong>Merthyr</strong> <strong>Tydfil</strong> could include. These are summarised<br />

below as „themes‟ and are the essential components that will inform the<br />

strategy for service delivery. Whilst these themes are distinct there is<br />

sufficient commonality to ensure that a cohesive / complementary<br />

programme can be developed:<br />

Promoting the centre to visitors and capturing more local spend;<br />

Increasing the sense of safety and security for centre users;<br />

Better communication between businesses and realising cost savings<br />

through collective purchasing;<br />

Improving the town centre environment through further<br />

development and regular maintenance<br />

the baseline<br />

In order to establish a level of service that a <strong>Business</strong> <strong>Improvement</strong><br />

<strong>District</strong> is best able to provide, it is necessary to consider what is already<br />

provided in the local area. This existing level of service is referred to as<br />

the „baseline‟ and comprises the services provided by the local authority,<br />

police or other public agencies. <strong>Business</strong> <strong>Improvement</strong> <strong>District</strong> activities<br />

are required to be supplementary and additional to that provided by the<br />

local authority and / or other organisations.<br />

37

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