CREATIVE FUEL 2014

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Above: [59] Blazon scarves by Natasha Coverdale. blazon.myshopify.com. Bottom: [60] Sydney Street Style. justso2.blogspot.co.uk. Top Left: [61] Erik Parker, Upswing Dub Project. paulkasmingallery.com. Top Right: [62] Ingrid Baars, L’Afrique. ingridbaars.com. Bottom: [63] Adidas House of Mutombo. adidas.com. 27 LOWE COUNSEL / FUTURE SIGNS 2014 / CREATIVE FUEL 28
MINERAL WORLD Mineral World can be seen as a development from THE New Age Cosmic trend we explored in Creative Fuel 2013, which drew inspiration from new age crystal imagery. This style can be characterised by a strong interest in natural mineral effects, surface patterns and materials such as marble, agate, malachite and other semiprecious elements. In many ways the appeal of mineral patterns is that they have a timeless, eternal quality – absent in today’s digital culture. Elements of the trend were last seen in interiors and graphic design in the 1980s and in this sense can be seen as part of a link to the post-modern style. We are seeing mineral patterns being re-appropriated and used in contrasting or unusual and unnatural contexts. For example, the inclusion of Nike’s Roshe marble sole design acts as a kind of visual pun when applied to a high-tech object, such as the shoe. The use of a mineral trompe l’œil effect can also be seen in the work of experimental jewellery designer Guinan An who uses latex to recreate a range of mineral-like effects and finishes. Expect to see natural mineral textures being used in everything from fashion to graphic design to household products over the next year as the trend continues to be influential. Opposite: [46] Nike Roshe ‘Marble Pack’. nike.com. Above: [47] Acne Studios, Tokyo, acnestudios.com. Bottom Left: [48] Ill Studio, Graphic Design. ill-studio.com. Bottom Right: [49] Bodo Sperlein, for Dibbern, ‘Carrara’ marble plates. bodosperlein.com. 29 LOWE COUNSEL / FUTURE SIGNS 2014 / CREATIVE FUEL 30
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Page 3 and 4: CREATIVE FUEL Editor’s Note Welco
Page 5 and 6: Top: [7] 3D scanning and motion cap
Page 7 and 8: DARK MATTER Dark matter represents
Page 9 and 10: grid Grid represents a visual langu
Page 11 and 12: GLITCH The glitch has emerged as on
Page 13: Below: [58] Pedro Friedeberg “Rec
Page 17 and 18: BAROQUE BAROQUE describes a period
Page 19 and 20: WATERCOLOUR Watercolour is both an
Page 21: CREATIVE FUEL CREDITS 1. Futurism e

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