CREATIVE FUEL 2014
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WATERCOLOUR<br />
Watercolour is both an artistic medium<br />
and a stylistic approach. Arguably seen<br />
as one of the simplest and earliest<br />
forms of artistic MEDIA, watercolour<br />
can be traced back to Palaeolithic age<br />
wall paintings.<br />
In a modern context, watercolour is still used to<br />
describe the suspension of pigment in water, primarily<br />
on paper. It’s this tactile, hands on quality that is<br />
drawing a new generation of contemporary focus.<br />
Watercolour is particularly effective in expressive<br />
subtle effects of light and atmosphere. Its softness<br />
and delicacy make it particularly well suited for<br />
illustration. Recent appearances have seen the<br />
effect being used by cutting edge designers<br />
Acne Studios as well as in the Spring/Summer<br />
<strong>2014</strong> collection of Chanel. The delicacy of the<br />
medium and its ability to portray subtle tonal<br />
variations mark it out against the harder-edged<br />
futurism and monochromatic palette of many<br />
of the other key trends.<br />
Opposite Left: [72] Duyos, Spring/Summer 2011. duyos.net. Above Left: [73] Seetal Solanski: Illustration for<br />
Something Else by Natalie Wood S/S <strong>2014</strong>. seetalsolanki.com. Top Right: [74] Fashion Illustration.<br />
lafuerzanegroinspiration.tumblr.com. Above Right: [75] Chanel S/S <strong>2014</strong>. chanel.com.<br />
37 LOWE COUNSEL / FUTURE SIGNS <strong>2014</strong> / <strong>CREATIVE</strong> <strong>FUEL</strong><br />
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