Making a Marketing Splash - Stuller

S T U L L E R N E W S
MJSA Innovation Award
Preform Ring Sizing System
Saves Time, Money at the Bench
Stuller, Inc. recently received the MJSA Innovation Award for its
state-of-the-art fusion of special sizing stock and a custom vise clamp
known as the Preform Ring Sizing System.
“The MJSA Innovation Awards recognize technologies that are
making a difference in the jewelry industry today, and will continue
to do so in the future,” says Rich Youmans, Publisher of MJSA
Journal. “Stuller’s Preform Ring Sizing System was chosen to receive
an Innovation Award by an independent, international panel of nine
esteemed judges with jewelry industry expertise. They recognize the
inspiration, research, and development that went into creating this
award-winning product.”
Stuller introduced its new PREFORM Ring Sizing System to the
industry during the JCK Las Vegas Show in 2006 to widespread bench
jeweler acceptance.
“Our PREFORM Ring Sizing System benefits include more surface
area to give you stronger, seam-free joints that do not fail; a locking
feature to keep the stock from moving and allow hands-free soldering;
and less pitting when sizing, saving you grinding, filing, prepping, and
polishing time,” says Darrell Warren, Stuller’s Vice President of Tools
and Metals. “The system is simple and timesaving when compared to
traditional dovetail methods. You even get thicker shanks and higherquality
sizing results that the consumer can see.
“The standard technique for sizing rings typically used by jewelers
is slow, tedious, and requires significant time to reshape and refinish
the ring,” says Warren. “Something better was desperately needed
to increase productivity and make a higher-quality product. With
PREFORM, the process time was reduced by two-thirds producing
higher-quality sizing results.”
According to Brett Northcutt, Director of Stone Setting/Stuller
Studio, Stuller developed the Preform method for internal use to reduce
the time and skill level necessary to size up a ring for the Stuller Studio
(formerly Have It Your Way) customization program. When the system
was implemented in the company’s Lafayette, Louisiana manufacturing
facility, the sizing process was reduced to one-third the time it took
using standard techniques.
Stock is produced in four different thicknesses, and is premeasured
to size rings up one-half to three-and-a-half sizes in half-size
Preform developers (l-r) RICKY WILLIAMS,
STONESETTING COORDINATOR & BRETT NORTHCUTT,
DIRECTOR OF STONE SETTING/STULLER STUDIO
increments. It is specially manufactured to match the curvature in a ring
shank and is available in all popular metal qualities, including X1 white
gold. Kits are available, as well as PREFORM Ring Sizing System Drill
Guides and Mill Bits.
To learn more about Stuller’s Preform Sizing System, call 800.877.7777,
ext. 4300 or visit www.stuller.com for a special video presentation of
the process.
Stuller, Inc. is a Diamond Trading Company Sightholder and one
of the world’s largest jewelry sector suppliers. From nearly 600,000
square feet of manufacturing and administrative facilities, Stuller
serves over 40,000 jewelry professionals as a manufacturer and
distributor of finished jewelry, settings, mountings, findings, loose
diamonds and colored gemstones, jewelers’ tools and supplies, and
fabricated precious metals. Most items are in stock and ready to ship
via next-day delivery if ordered by 5 p.m. local time in the continental
U.S (4 p.m. on the west coast).
What’s
Easier Than
Setting It
Yourself?
Stuller Studio!
BLAZING SUMMER IS HERE
AGAIN. And that means it’s time
for Stuller Studio’s annual half-price
labor sale.
This is the best possible time to
try Stuller Studio, especially if you’ve
never used it before, because you can
save on labor charges now through
August 31.
Just think, custom jewelry set to
your specifications to match your store’s or customer’s price point,
all without touching your bench. Those who use Stuller Studio on
a regular basis know that this is the best time of the year to use the
service to stock their cases. You can try the program by speaking with
an account consultant, or by going to www.stuller.com.
All you have to do is try the service once, and you’ll be hooked on
the ease and convenience of Stuller Studio.
SEE YOU AT THE TRADE SHOWS!
The tradeshows are in full swing, and our staff is there to
answer questions, help with orders and show you new
products.
The RJO Buying Show will be July 20-22 at the Hyatt in
Kansas City, Kansas. Booth number is TBA.
July 24-27, we will be at CMN-Cleveland at the Sheraton in
Cleveland, Ohio. Booth is 507.
We will be exhibiting at the JA International Jewelry Show
at the Jacob K. Javits Convention Center in New York July
29-Aug 1 at the Crystal Palace. Hope to see you there!
We will also be attending SJTA Atlanta Jewelry Show Aug
11-13 at the Cobb Galleria Centre in Atlanta. Our booths are
1429-1439 and 1528-1538.
See us at the Columbus Jewelry Show Aug 25-26 at the
Greater Columbus Convention Center in Columbus, OH,
Booth TBA.
JULY 2007 www.stuller.com the stuller standard
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