Lower Pricing on Melee Diamonds - Stuller

April 2009<strong>Lower</strong> <strong>Pricing</strong>on Melee DiamondsPersonalizewith Bridal EngravingStuller.com Saves You Time

Personalized Bridal!Nothing says, “I Love You” more than a personalizedmessage in a wedding band. Stuller now offers customengraving for our entire collection of gold, platinumand titanium wedding bands. Your options includeour polished bands as well as the designer bands, sixengraving fonts with or without epoxy highlights. Thepossible combinations are endless! Just think of howunique your business becomes to the wedding couplewhen you assist in creating their personal heirloomwedding bands.Stuller quality, in stock, with your message added andin your store tomorrow…THAT’S ADDED VALUE!KIT:90503:TKIT:90502:TVisit stuller.comfor details or call800.877.7777to order yours today!

stuller.comNo phone. No paper. No problem.Top 10 reasons to use stuller.com as your one-stop shop.10. Our live, text-based chat is available to help you Monday through Friday,8am to 6pm CST.9. <strong>Pricing</strong> and product availability 24/7 through our virtual StullerShowcase.8. Easy to place orders accurately and completely.7. Continuous pricing updates as you fill your cart throughout the day.6. Tracking options for your orders.5. Order all day long until cutoff — ship in one package with ONE shippingcharge.4. Multiple orders placed throughout the day — automatically consolidatedat cutoff.3. Build customized jewelry in just 3-5 working days through Stuller Studio.2. Stuller Showcase shows your customers retail jewelry pricing. Simplyapply your markups to your wholesale pricing and display retail prices toyour customers.1. Don’t have a website? Use ours — your markup, your name.Visit stuller.com today!

E D I T O R I A Lnotes from Mattas the current economictimes challenge us to approach business fromdifferent angles, we strive to provide nothingless than superior quality and customer service.Customers want value and now is the time yourely most on your suppliers to provide a varietyof accessible options and encouraging support.We thought now would be the opportune timeto remind you of all the ways we make it easyfor you to be successful.• Clean Scrap – Our clean scrap returnprogram provides you with an opportunity toconvert clean scrap and outdated inventoryinto fresh, new pieces.• Customized Print & Television Advertising– Advertising made fast, easy and affordable.TV and print ad materials, available on theMarketing Services tab at stuller.com, canbe customized to your needs at a lower pricethan it would cost you to do it all yourself.• Master Alloy Selling Systems – Display a widerange of jewelry products without the risksof karat gold. Order from our just-in-timeinventory, and your customer wears it homethe next day.• New Electronic Customization Programs –Our first digital programs help you generatesales with our vast diamond inventory andinclude: The Virtual Diamond Selector andthe Custom Stud Earring Selector, both ofwhich are web-browser based and can beeasily navigated by any jeweler with internetaccess. You can access them through theMarketing Services tab at stuller.com byclicking on Digital Selling Solutions.These programs are just a few of the waysStuller provides you with the beauty of it all.Watch for more exciting advancements in ournext issue!matthew g. stuller, sr.PRESIDENT, CEO AND CHAIRMANpresident, CEO AND CHAIRMANMatthew G. Stuller, Sr.chief operating officerJay JacksonEXEC. VP, MERCHANDISING & MarketingHarold Dupuy, G.G.EXEC. director, marketing servicesKerry Handeditor in chiefMiriam Werquinstullerstandard@stuller.comstaff contributing writersKeri Barousse Lori Carter, Mgr.Leslie Dumatrait, D&G Asst. Marketing ManagerRamona Gautreaux, D&G Marketing DirectorRandi LeBlanc, PRSusan Kieferdesignstuller standard onlineTrenton Bolfer, Mgr.Ron DomingueKim Thibodeaux, Mgr. info@stuller.comcontact usstullerstandard@ stuller.comwww.stuller.comStuller Standard MagazineP.O. Box 87777Lafayette, LA 70598-7777800.877.7777337.262.7785 faxphotographyFrank Centrilla, Sr. PhotographerMaggie Hidalgo John RowlandNoelle White Marie VestproductionMaureen Benjamin Lori BouillionLeslie Dumatrait Shannon Guidry, Mgr.Missy KrugerBrenda Landry, Mgr.Yolanda Laviolette Robert LawsonStephanie Pellerin Kisha Thompsoncontributing writersEmmy Kondoproduct management contributorsKathleen Blanchard, Diamond FashionNathan Button, FindingsChookie Diaz, Metal FashionVanessa Calais Jones, Moissanite Finished JewelryDottie Lukaszeski, MetalsEleanor Lipps, G.G., BridalJames Louviere, SymbolicMary Mouton, MountingsDenise Quebedeaux, Color FashionTroy Racca, ToolsSandi Segura, Packaging & DisplayVirginia Stuller, Stuller PearlsKelly Tauzin, GemstonesJim Wright, FindingsJodi Venable, ToolsXathena Carter, Diamondseditorial advisory boardLinus Cortez, EVP, FinanceBob Cox, EVP, SalesChuck Bowman, BVP, MountingsElizabeth Brehmer, BVP, FindingsMichael Clarke, BVP, Finished JewelryJoe Orlando, BVP, GemstonesJ.P. Walrond, BVP, Bridal JewelryDarrell Warren, BVP, Tools & Supplies/MetalsStanley Zale, BVP, Diamonds© 2009, Stuller, Inc. All rights reserved.APRIL 2009Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder.www.stuller.com | the stuller standard |

N E W SJA 2008 Cost of Doing Business SurveyJewelers of America, the national association of retail jewelers,has released the JA 2008 Cost of Doing Business Survey, whichanalyzes member stores’ financial data from 2007. The Survey,which has been published annually for 17 years, represents the mostcomplete and historical comparative financial information availableto specialty jewelers in the U.S. It compiles data from a crosssection of jewelers, including independent high-end firms (22.6%),independent mid-range firms (36.5%), jewelry chains (7%) anddesigner/custom jewelers (11.8%).Profitability was down in 2007, with specialty retailersexperiencing a median 4.6% net profit as a percent of net salescompared to last year’s 5.3% [Chart 1]. Gross margins were 48.7%,down from an increase of 49.1% in 2006. Results once again variedby type of specialty jeweler, with independent high-end retailersseeing their margins improve slightly to 45.2% (versus 42.9% in2006), while chains and designer/custom firms were pressured bylower margins. Gross margins at independent mid-range stores weresteady from year to year.Sales Growth & ProfitFor Jewelers of America members, 2007 produced mixed results. Therewas growth among designer/custom, independent high-end and chainretailers; while mid-range independents saw real declines. Overall growthwas essentially flat for the first time since 2001 and 2002, coming in at-0.3% on average (down from 4.1% in 2006). Designer/custom retailersfared best with a 6.1% sales increase over 2006. Independent high-endretailers saw growth of 3.5%, but that was down from 2006, when theChart 1. Net Profit as Percent of Net Salescategory wasup 7.4%.Chain storesexperienced2.5% salesgrowth, whilemid-rangeretailers weredown 1.7%compared to2006 sales.Chart 2. Comparative Financial& Operating RatiosHigh-Profit vs. Low-Profit FirmsChart 3. Comparative Income Statement High-Profit vs. Low-Profit FirmsShare of SalesThe Survey shows that the distribution of sales remained consistentfrom year to year. Diamonds (loose and set) are still in the majority,with 52% of sales, up 2% from 2006. The next biggest productcategories are colored stone jewelry (10% of sales) and karat gold (8%).Repair sales continue to be important, bringing in 11% of sales, up 1%from 2006. Sales of timepieces went from 4% of sales to 3% of sales,compared to 2006.High-Profit vs. Low-Profit StoresThe JA 2008 Cost of Doing Business Survey proves that effectivemanagement can make the difference between a high-profit and a lowprofitfirm. While high-profit stores in 2007 did not have greater salesper store ($1,179,108 on average compared to $1,214,544 for low-profitstores), they did have higher sales per full-time employee, with lowerpayroll and operating expenses. Also, high-profit stores had a 20%greater inventory turnover than low-profit firms [Chart 2].High-profit retailers contained their operating expenses in 2007by spending a lower percentage of net sales on payroll, occupancy,advertising and other related expenses. They spent 6.5% less on totaloperating expenses than low-profit companies [Chart 3]. “It is clear thathigh-profit jewelers do many things just a little better than their lowprofitcompetition,” says industry analyst Ken Gassman, who Jewelers ofAmerica commissioned this year to do a supplementary analysis of theSurvey, entitled JA 2008 Cost of Doing Business Survey: An Analysis.In his analysis, which will be included with each JA 2008 Cost ofDoing Business Survey, Gassman observes that while financial resultsfor 2007 were less robust, the business is cyclical. “It wasn’t a bad yearin 2007; rather, it was clear that the industry hit its ‘high water’ markin 2006, and the tide began to recede in 2007, a trend that continuestoday,” he says.Gassman’s analysis not only looks at this year’s numbers, but alsooffers a historical perspective. Retailers may yearn for the “good olddays” of more prosperous times, but he says a look at the JA 1998 Costof Doing Business Survey (which reviewed 1997 data), reveals a differentstory. “Ten years ago, jewelers’ gross margins were lower; their storeswere large, inefficient…and, sales per store were a fraction of currentlevels,” he notes. | the stuller standard | www.stuller.com APRIL 2009

The Industry’s Guardian of Ethics and IntegrityN E W SIs Your Store’s Advertising Legal?Guide to Advertising Law ReleasedA new publication, The Essential Guide to AdvertisingLaw, contains basic rules and up-to-the-minute legalinformation for jewelers.Developed by the Jewelers Vigilance Committee (JVC),the Guide contains Federal Trade Commission guidelines,rules about price advertising,advertising on the Internet, green,Fair Trade and ethical conductJewelers Vigilance CommitteeThe Essential Guide to claims, and your liability and howAdvertising Lawthe rules are enforced.“JVC’s new advertising law guidewas developed specifically forjewelry retailers, manufacturers,wholesalers, designers and others25 WEST 45TH STREET, SUITE 1406, NEW YORK, NY 10036in the fine jewelry field. In today’s212-997-2002 | 800-JOIN JVC | FAX: 212-997-9148 | www.jvclegal.orguncertain economy, all jewelersmust be particularly vigilant about following the lawspertaining to the manufacture, sale and advertising offine jewelry. Using JVC’s new advertising law guide canhelp jewelers to protect their businesses, reputations andintegrity,” says Cecilia L. Gardner, JVC’s president, CEOand general counsel.This guide was sponsored with a generous gift from theGE Money Team.“GE Money encourages all fine jewelers to utilize JVC’slegal compliance products and services,” says ReginaLeadem, VP sales, GE Money.The Guide is $14.95 for JVC Members, $29.95 for nonmembers,and it is available from www.jvclegal.org. Inaddition, you will find a multitude of legal complianceproducts and services on the website as well as informationabout how to join JVC in 2009 at 2008 rates.Bench Jewelers ConferenceThe 6th Annual Bench Jewelers Conference will be heldApril 23 - 25 at the Millennium Hotel in St. Louis, MO.For more information visit www.BenchConference.com.Tradeshows…Survey, from p6April 1–4, AGS Conclave(Members Only)Hyatt RegencyChicago, ILApril 19–21, InStoreNavy PierChicago, ILBooth 1400,1402,1404,14061501,1503,1505,1507April 27–30Bench Jewelers Conf. & ExpoMillennium HotelSt. LouisMay 30–June 2, JCK Las VegasSands Expo & Convention CenterPlumb Club Pavilion, Level 2, BoothPC 43Booth 60007 Tools; Booth 60008PackagingAPRIL 2009July 15–16, National PawnbrokersBally’s Las VegasLas Vegas, NVBooth TBAJuly 26–29, JA New York - SummerJacob K. Javits Convention CenterCrystal PalaceAugust 1–4RJO Buying Show, KentuckyBooth TBAAugust 4–7, CMNSomerset, NJGarden State Exhibit CenterBooth TBAAugust 12–14, SJTAAtlantaCobb Galleria CentreBooth 1429-39, 1528-38, 1430-32,1535-37Jewelers of America Cost of Doing Business Survey:Crucial to Managing Business“Reviewing Jewelers of America’s 2008 Cost of DoingBusiness Survey can help retail jewelers generate greaterprofits,” says JA Director of Education David Peters,“because it helps storeowners better understand the basicmeasures used to gauge the performance of a business.”“The survey also allows retailers to compare their store’sperformance with industry averages. You can quicklyidentify your strengths and weaknesses and develop strategicaction plans to support future growth and improvements,”continues Peters.Jewelers of America’s 2008 Cost of Doing BusinessSurvey contains 77 pages of data tables organized by thefour categories of specialty jewelers. To order the 2008Cost of Doing Business Survey, visit www.jewelers.org orcall Jewelers of America at 800-223-0673. It is availableto Jewelers of America members for $24.95 and nonmembersfor $150.www.stuller.com | the stuller standard |

W H AT ’ S N E WFill Her Fashion Accessory CaseWith Sterling Chain SlidersCH898Chain sliders are popular this spring and summer. The piece’sflexibility allows your customers to wear them short or long, to fitany style of clothing they wear. These adjustable chains measure 22inches giving your customers a big look at a great value.To order now, call 800.877.7777.CH900 Ajustable Box Chain, .75 mm, sterling silver, 22” $28.CH900CH898 Ajustable Snake Chain, 1 mm, sterling silver, 22” $34.What’s New • What’s HotMake It Special With EngravingWe now offer custom laser engraving to the tops of selectedbands as well as the inside. Most of our plain gold, platinum andtwo-tone wedding bands are available for custom laser engraving.Add this Custom Engraving sign to your display to show this valueaddedservice you’ve made available to your customer for their extraspecial day. Engraved alloy samples are also available to display inyour showcase. See more in the Bridal Band Book, Vol. 68, or on ourwebsite at www.stuller.com.KIT:1003:P AlloyHalf Round Bandswith Engraving, $20.Choose one of the following engraving styles:1. Bookman Old Style2. Colonna MT3. Script MT Bold4. Edwardian Script5. Lucida Handwriting6.KIT:90502:T Customer Engraving Available AcrylicSign, 2 1 / 2 x 3 / 4 x 1 1 / 4, $29 • HR11 Half Round Band,6mm, platinum, Custom engraving available $1,665. | the stuller standard | www.stuller.com APRIL 2009

W H AT ’ S H O TVibrant Pinks, Classy DropsPerfect Spring AccessorySoft colors set themood while satisfyingthe need for new looksin new gemstones.Decidedly feminine, theopal buttons providea warm contrast tothe strikingly-different,richly-toned gemstones.Basic Diamond Brilliancein Black and WhiteWhen people think sophistication, they often think black andwhite. Our new man’s ring combines basic triangles, one setwith black diamonds and the other with white. The offsetpattern makes this an exceptional jewelry find. The shoulderdetail work makes this a masculine choice at an accessibleprice point. Order now by calling 800.877.7777. See the latestfashion accessories for men at www.stuller.com.Choose pink opal andrhodonite earrings nowby calling 800.877.7777.View our latest fashionearrings at stuller.com.66886 Genuine Pink Opal andRhodonite Earrings, 14kt yellow,161,198 $425 per pair.69174 Gents Black andWhite Diamond Ring, 1 / 2 ct tw,14kt white, 33, 184 $1,021.What’s New • What’s HotCool Diamonds inin Warm Yellow GoldYellow gold is returning to the runway in large quantities. Newstylings in 14kt earrings and rings make this a perfect time toincrease the amount of yellow gold in your store. You can meetthe demand in your store by ordering this intricate ensemblefrom stuller.com or by calling 800.877.7777.66874 Diamond Earrings, 1 / 2 ct tw, 14kt yellow,33 $1,828 per pair.66873 Diamond Ring, 1 / 2 ct tw, 14kt yellow, 33$1,698.Words with a Diamond TouchHave you ever wondered,“What kind of jewelry sellswell, even in challengingtimes?” A sure bet isjewelry that is beautiful,meaningful, cheerful andaffordable! Inspirationaldesigner Deborah J. Birdoesis launching her latestcollection, sure to upliftthe spirit! Go to stuller.com and search “BlessedAffirmation” to see all 17pieces. Each pendant isaccented with a diamond,has an inspirationalmessage on the back andcomes with a card, a boxand an 18” Sterling chain.R45157 Never Too LateBlessed Affirmation Necklace,25.5mm x 21.5mm,sterling silver, 18” $105.R45151 It Begins With MeBlessed Affirmation Necklace,14.75mm x 25mm,sterling silver, 18” $70.APRIL 2009www.stuller.com | the stuller standard |

A B O U T D I A M O N D Sat Stuller, we have always been optimists. Even inthese difficult times we try to see the glass as halffull. So, the good news is that lower melee diamondprices are here. We can now happily say that thefinal, unbeatable benefit to buying melee diamondsfrom Stuller has arrived, lower pricing! We trulybelieve that we are partners in your business, andbeing a good partner means listening and making the changes thatneed to be made. The bottom line – contributing to your successmeans we succeed too.We have worked diligently over the last year in our meleediamond product offering to make your buying experience easier…to reach that magical place we call Easy Street. By tighteningour grading standards, assembling easier to understand qualities,adjusting our color range offerings and providing prime sourcingof melee diamonds, our goal was to offer you unbeatable inventory,selection, service, quality and consistency. Now, add the benefit ofnew lower pricing and it is impossible to deny, Stuller should be youronly melee diamond supplier.Round & Princess Melee Diamonds (G-H Color)SHAPE APX MM SZ mm range avg wgt Wgt range I1/CT SI2-SI3/CT sI1/CTRound • 1.00-1.15 0.005 .0039-.0064 $1,410 $1,545 $1,740Round • 1.16-1.23 0.0075 .0065-.0084 $1,410 $1,545 $1,740Round • 1.24-1.40 0.01 .0085-.0125 $1,410 $1,545 $1,755Round • 1.41-1.55 0.015 .0126-.0165 $1,410 $1,545 $1,755Round • 1.56-1.80 0.02 .0166-.023 $1,410 $1,545 $1,755Round • 1.81-1.88 0.025 .024-.027 $1,440 $1,545 $1,905Round • 1.89-2.10 0.03 .028-.036 $1,485 $1,635 $1,905Round • 2.24-2.43 0.05 .046-.055 $1,545 $1,635 $1,905Round • 2.51-2.73 0.07 .067-.076 $1,545 $1,755 $1,980Round • 2.81-3.10 0.10 .088-.114 $1,875 $2,025 $2,415Round • 3.23-3.54 0.15 .135-.174 $2,115 $2,325 $2,850Princess 1.25 1.10-1.37 .015-.02 • $1,050 $1,200 $1,530Princess 1.5 1.38-1.67 .02-.03 • $1,050 $1,200 $1,725Princess 1.75 1.68-1.87 .03-.04 • $1,110 $1,380 $1,800Princess 2.0 1.88-2.18 .05-.06 • $1,200 $1,455 $1,800Princess 2.25 2.19-2.37 .06-.08 • $1,200 $1,455 $1,800Princess 2.5 2.38-2.67 .09-.11 • $1,500 ct $1,800 ct $2,250Princess 2.75 2.68-2.87 .11-.14 • $1,500 ct $1,830 ct $2,47Princess 3.0 2.88-3.18 .15-.17 • $1,695 ct $2,100 ct $2,595Princess 3.25 3.19-3.37 .18-.22 • $1,815 ct $2,295 ct $2,775Princess 3.5 3.38-3.67 .23-.28 • $2,055 ct $2,445 ct $2,925Princess 3.75 3.68-3.87 .29-.33 • $2,355 ct $2,805 ct $3,255Princess 4.0 3.88-4.20 .34-.44 • $2,715 ct $3,255 ct $4,020<strong>Pricing</strong> is Suggested Retail and subject to change without notice. Informationon availability and pricing is valid as of 2/23/09. If a diamond listed is no longeravailable, please visit www.stuller.com or contact your Diamond Sales Specialist at800.877.7777, and press 5.the price is right!New lower diamond melee pricingShown above: 121533 14k white, ring mounting, shown withSI, G-H Diamonds and I1 Natural Intense Pure Pink Diamond,MSRP $3,559 ; unset mounting $696. (*available unset or set withthe diamonds and gems of your choice through Stuller Studio .)you belongon Easy StreetTop 5 Reasons Why5. No Risk, we stock it. If you want small diamonds on demandinstead of stocking, there is no better supplier than Stuller. Withour unsurpassed selection and depth of inventory, we make it easyfor you to do business.4. No Hassle, we match it. Our order filling experts are waitingto meet your diamond matching needs. From creating suites,specifying millimeter ranges or matching diamonds to your repair,your every wish is happily fulfilled.3. No Work, we set it. Reduce your inventory costs while offeringmore products to your customers. The beauty of customizationthrough Stuller Studio gives you access to our vast diamondinventory, the ease of one phone call and the speed of havingfinished product in three to five days.2. No Worry, we deliver it. With painstaking attention to detailand our ultimate goal of flawless execution, you can rest easyknowing that the diamonds you need will be in your hands thenext business day.1. No Excuses, the price is right. The most convincing reason ofall to turn to Stuller as your melee diamond expert is pricing thatis right on target to help you be more profitable.Take advantage of the Beauty of it all when you buy small diamondsfrom Stuller and Say Yes to your place on Easy Street today!10 | the stuller standard | www.stuller.com APRIL 2009

ainbow of colors in 2009Swarovski Enlightened Gemswithout a doubt, color is hot. From fashion magazinesto home improvement stores, your customers areable to make distinctive color choices in almostevery product they purchase. Doing so gives themthe feeling of customization – the ability to maketheir purchase experience unique and personal.•The jewelry industry offers the same opportunity with the vast arrayof gemstones available in prices that range from affordable to exclusive.Better yet, colored gemstones are profitable. What are you waiting for?With Stuller in your corner, you can have ready-made finished jewelryin the case or at your door the next day. Alternatively, you can pick asetting or component, select the right color of gem, and have a customizedpiece of jewelry within a few days. With our new labor costs, customizedproducts are easy, fast and competitively priced.•We’ll even help you market your store, train your staff and makeyou the color expert in your community with tools like our GemstoneMarketing Package, the Sea Sprite Collection and our many productcatalogs.•If you are ready to position your store for the future, if you are readyto sell with confidence, if you are ready to profit… say yes to color fromStuller.thermal colorfusion topaz(TCF)15% off in Aprilwe are proud to be an authorized distributor ofEnlightened Swarovski Elements in the UnitedStates. Enlightened is the new product brandfor Swarovski’s gemstones. Precisely cut for easysetting and consistently supplied for ease ofmatching, these gems offer innovative colors setting new standards ofquality and artisanship, inspiring creativity amongst some of the mosttalented minds within the fine jewelry industry.In addition to genuine Amethyst, Citrine, Peridot, RhodoliteGarnet, Ruby, Sapphire and Topaz – the Enlightened line includesdistinctive diffused and Thermal Color Fusion (TCF) Topaz. Thisspecial treatment is stable and permanent. The process results ina hard outside ceramic layer on genuine Topaz. This coating hasproven to withstand cast-in-place methods and cleaning processeslike ultrasonic cleaning and acid baths.To inspire your creativity, all Thermal Color Fusion Topaz is on saleduring the month of April. Save 15% off the regular price and startexperiencing the uniqueness and profits of gemstones!Help your customers findtheir best color. Selectfrom our collectionof finished jewelryor create yourown style.A B O U T G E M S T O N E SShown above: 84354 14kt white, Pendant Mounting*, msrp mountingonly $451. Shown with Genuine Enlightened Diffused Topaz inPoppy color. msrp $485. (Chain sold separately.) • 84355 14kt white,Earring Mounting*, msrp mounting only $735. Shown with GenuineEnlightened Diffused Topaz in Poppy color. msrp $796. (Chain soldseparately.) • Enlightened Swarovski Elements 4mm round genuineColor Fusion Topaz (TCF) in Pink, Paraiba, Rainforest and BlazingRed. Regular price $13.20 each; on sale in April $11.20 each.(*available unset or set with the diamonds and gems of your choicethrough Stuller Studio .)Black Box ® GemstonesSerial Shape description clarity (ENH. CODE) Wgt. sugg ret/ct111769 AC Genuine Pink Spinel ECLN 1.23 $1,050111965 AC Genuine Pink Spinel ECLN 1.71 $1,800120360 AC Genuine Pink Spinel ECLN 1.28 $900120397 AC Genuine Blue Spinel ECLN 1.14 $615128181 AC Genuine Violet Spinel ECLN 1.25 $390111945 AC Genuine Purple Spinel ECLN 2.70 $675111944 AC Genuine Purple Spinel ECLN 6.22 $900111733 EC Genuine Pink Spinel ECLN 1.57 $1,350111770 EC Genuine Pink Spinel ECLN 1.01 $1,050112000 EC Genuine Purple Spinel ECLN 1.44 $675120398 EC Genuine Blue Spinel ECLN 2.14 $735111772 OV Genuine Pink Spinel ECLN 1.18 $975111776 OV Genuine Red Spinel ECLN 1.15 $2,100111992 OV Genuine Purple Spinel ECLN 1.86 $675111985 OV Genuine Purple Spinel ECLN 2.24 $750111741 PS Genuine Orange Spinel ECLN 1.51 $1,950120409 PS Genuine Blue Spinel ECLN 1.01 $480128110 PS Genuine Purple Spinel ECLN 1.43 $540120412 PS Genuine Violet Spinel ECLN 2.03 $600111999 RD Genuine Purple Spinel ECLN 1.64 $675Reports: Featured Spinel have Stuller report. ECLN (eyeclean); SLYI (slightlyincluded); MODI (moderately included); HVYI (heavily included); DCLS(déclassé). Enhancement Code: N (natural). <strong>Pricing</strong> is Suggested Retail andsubject to change without notice.APRIL 2009 www.stuller.com | the stuller standard | 11

D P S C O L U M NDPS diam nd facets2009 Red Carpet Season: A Look at the Trendsit has been a long, hard winter in more ways than one for manyAmericans, but in the midst of the doom and gloom arrive somemoments of shared fun, fantasy and celebration in the form of theGrammys, the Oscars, the SAGs and the Golden Globes.The Red Carpet has always been larger than life, and thisyear more than ever, American consumers are looking foropportunities for escapism. And celebrities are not shying awayfrom the opportunity to infuse some serious glamour and fantasy intothe American consciousness by donning major diamond pieces for theaward shows this year.In hard times, Americans turn to the movies – and in our era, theyalso follow actors beyond the screen, intently studying celebrities’ lives,careers, and fashion choices. This makes the jewels worn at awardsshows and on the Red Carpet especially significant, because just as thefantasies that appear on couture runways are translated into everydaywear for “real” women, so are Red Carpet jewelry trends picked up onand re-interpreted by your customers.So what did we see at the shows in 2009?• Thrilling classic diamond pieces have been a huge trend on the RedCarpet this year. Large diamond drops on wires like the ones fromChopard that Kate Winslet wore to the Globes or the classic 8-caratcushion-cut diamond drop earrings worn by “Slumdog Millionaire’s”Freida Pinto are the new go-to piece for instant glamour. Emily Bluntalso chose classics for the SAGs with a pair of large diamond studsand a bold emerald-cut diamond right-hand ring from Neil Lane.—Your translation? Sell customers diamond staples. Talk tothem about the enduring value of a classic pair of studs, a beautifuldiamond tennis bracelet, a classic three-stone ring, or a versatilediamond solitaire necklace. If they are heavy owners who have thestaples, talk about classics with a twist – not studs, but diamonddrops. Instead of a diamond tennis bracelet, a great diamond cuff.Remind them that fashion is fickle – trends will come and go – butthat classic diamond staples are incredibly hard-working. They willbe worn across a lifetime and allow women to look timelessly stylishand put-together season after season, whether they are in denim,separates for work, or an evening gown.• Diamond statement pieces were the foundation of many of themost successful red carpets looks this season. Beyonce wore adiamond collar necklace from Lorraine Schwartz that framed herface beautifully to the Golden Globes. And Christina Applegatewore bold diamond earrings, two long diamond-by-the-yard chains,and diamond bangles also from Lorraine Schwartz to the SAGs for astunning and sparkly diamond look.—Your translation? Sell customers on the idea of buying aunique, statement diamond jewelry piece that reflects her uniquestyle and personality. When a woman has a fabulous pieceof jewelry, it becomes the foundation of her look – in effect,everything else she wears is an accessory. Every woman deservesto have one mouth-wateringly beautiful piece of diamond jewelrythat she will never grow tired of wearing and that makes astatement about who she is… letting the rest of her wardrobe takea backseat to this defining piece.• Timeless Pieces: Perhaps it’s because we trust the tried and true,or perhaps because we romance the glamour of times past, wesee celebrities in love with retro looks. Just witness the choice ofAmerica Ferrera, whose choice of a gorgeous pair of vintage FredLeighton chandelier earrings looked inspired and fresh. As SallyMorrison, director of the Diamond Information Center, noted:“This Oscar season, Hollywood’s leading ladies are returning to truediamond classics. Whether it’s elegant diamond studs paired with avintage Art Deco diamond bracelet or an antique diamond Rivierenecklace – these are iconic statement pieces with staying power.Diamond classics are the ultimate symbol of sophisticated red carpetglamour, and inspire women the world over how to incorporatediamonds into their own wardrobes.”—Your translation? Show customers the “new” classics – eithervintage-styled pieces and settings, or pieces so classic that they willstand the test of time and become the classics of tomorrow. Weknow women love retro looks because they are romantic, glamorous,yet also safe – they’ve stood the test of time. Sell them yourinterpretations, or pieces that meet these criteria.As jewelers, we have a significant advantage over other luxuryretailers in our ability to look our customers in the eye and truthfullytell them that the diamond jewelry they buy today has longevity,style and timeless appeal beyond any that “soft” luxury goods likehandbags, shoes or apparel have to offer. After all, Hollywood maybe the land of fantasy, but that fantasy is created with much hardwork, strategy and sweat. And this year, we saw celebrities choosediamonds in a major way. In their bids to be remembered, adored andvalued, they relied on diamonds to make big statements on the RedCarpet. In the same way, diamonds can do the “heavy lifting” for yourcustomers’ wardrobes: They are an investment that creates instantpower, glamour and magic.Editor’s Note: This is a standing column promoting the diamond industry, asprovided by Emmy Kondo, Planning Director of the Diamond Promotion Service.12 | the stuller standard | www.stuller.com APRIL 2009

S T O R E S T R AT E G Yin light of challenging times, consumers are looking for uniqueyet affordable ways to add fashionable creativity to theirwardrobes. Not only do they demand accessible price pointsand select style, but also superior quality and durability.Watches are a basic fashion accessory in today’s market.Their reliability provides consumers with a sense of security.Spice up your old or new watch with an exotic, leather or metalwatchstrap from Stuller’s extensive watchstrap collection.store strategyAdd color to showcases & spring wardrobesAs Spring rolls around we begin to see Confetti colors sprinklethe fashion scene, as more pinks, teals and mint greens step intothe limelight. We provide the newest, hottest colored watchstrapscomplete with change-your-own buckles.Our watch strap collection, all featured in the 24-page flyer– The Watch Strap Collection, helps you say yes to your customerswith the following benefits:• No minimum purchases• In-stock product for next day delivery• Includes short and long lengths• Complete program – leather (basic and exotics), metaland divers• Quick change spring barsWith the emerging emphasis on repair, use our watchstraps todrive traffic to your shop. Retrofit an older watch with a newer,brighter color or material.Avoid the hassle of largeorders and long lead times– let Stuller simplify yourwatchstrap/band business.To receive The WatchStrap Collection, an updated,comprehensive watchstrap/band guide, call us at800.877.7777 or browse ourcollection at www.stuller.com.T H E WAT C H S T R A P C O L L E C T I O NMountings: <strong>Pricing</strong> is suggested retail in u.s. dollars at a $900 gold market;$1,000 platinum; $20 silver, subject to change without notice. sold by dWt, pluslabor and invoiced by exact dWt shipped, blank, without stones. Most itemsavailable set stuller studio with your choice of stones from our exclusiveinventory within five days and are non-returnable, non-cancelable.finished Jewelry: <strong>Pricing</strong> is suggested retail in u.s. dollars at a $900 goldmarket; $1,000 platinum; and subject to change without notice. sold by piece,not weight, with stones featured. Product stone code descriptions can be foundon pages 499-502 of The Finished Jewelry Collection, Vol. 67, or at www.stuller.com, keyword search: AGTA Codes.Photography: Most products enlarged to show beauty of detail.many styles are exclusive copyright of stuller, inc. and strictly enforced.pricing subject to change without notice.aPrIl 2009 www.stuller.com | the stuller standard | 13

S T U L L E R PA R T N E Rthe American Gem Society has announced thatit will celebrate its 75th anniversary in 2009 byopening Conclave, the organization’s prestigiousannual membership gathering, to non-memberretailers for the first time.The four-day event, held April 1-4, 2009 atthe Hyatt Regency Chicago hotel, will feature anintensive educational program, hands-on workshops,a two-day Supplier Showcase and Fashion Showand a special president’s celebration, which signifies the Society’smilestone anniversary.Throughout Conclave, expert presenters will bring businessboostinginsights from the classroom, the corporate world andeven the kitchen. The gathering will feature several graduate-levelbusiness school workshops, which provide the tools for successand profitable change. Sponsored by Venus Jewel, this year’sprogram will be taught by award-winning university professors andresearchers including:• Seth Godin is a renowned marketer and entrepreneur. Hewill serve as keynote speaker on Friday, April 3 from 8:30-10:00a.m. A prolific author, Godin narrates a marketing blog and haspenned numerous business and leadership books such as: PurpleCow, Tribes and Permission Marketing – all have spent time on TheNew York Times, Wall Street Journal, Business Week and Amazon.com bestseller lists. His Unleashing the Ideavirus remains a populare-book. He is also a contributing editor for Fast Company magazineand founder and CEO of Squidoo.com, a recommendation and ideawebsite. Godin’s presentation, “The Opportunity of a Lifetime,”will take place during the Conclave Opening Session, which issponsored by Hearts on Fire.• David E. Drehmer, PhD, BCETS, is an associate professorof Management and Organization at DePaul University’s CharlesH. Kellstadt Graduate School of Business. He will present a twohour,interactive workshop, “Revisioning an Industry: HarnessingTools That Work.” This class is designed to help businessowners use the profound shifts in today’s jewelry market to theiradvantage.• Christopher J. Eckrich, PhD, is the principal of The FamilyBusiness Consulting Group, Inc.® and adjunct faculty member atThe University of Notre Dame. He will present two seminars. Thefirst of which is “Family Business Succession: Making Transitionags conclaveDesigned to Help AttendeesSucceed in Challenging EconomyWork,” a two-hour program aimed at helping business ownersnavigate the complexities of family succession and transition.The second is “Non-Family Employees in Business: Roles andOpportunities,” a one-hour program which will examine howemployees can work effectively in the “sometimes murky waters offamily enterprise.”• Lisa K. Gundry, PhD – Gundry, an author and professor ofManagement at De Paul University’s Charles H. Kellstadt GraduateSchool of Business, is also director of The Center for Creativityand Innovation at the university. She will present “Creativity andInnovation in Business,” which provides tools that help generateideas designed to increase business-enhancing creativity.• Jeff Henderson, the award-winning celebrity chef and star of theFood Network’s “The Chef Jeff Project,” will present on Friday, April3 from 12:30 p.m.-2 p.m. Henderson, who became the first African-American to run a restaurant at the famed Caesars Palace Las Vegas,chronicled his journey from prison inmate to executive chef in thebestselling memoir Cooked. Henderson is known as a voice of personaland professional change, and authority on human potential.Henderson will also speak and host a subsequent audience Q-and-A session during the American Gem Society’s Titleholder’sLuncheon. The luncheon, which honors the accomplishments ofeach new Society titleholder, is sponsored by the Natural ColoredDiamond Association (NCDIA).“Our staff, board and sponsors have been working hard to delivera fantastic program in 2009,” said Ruth Batson, executive directorand CEO of the American Gem Society. “Each piece of theprogram, from the interactive workshops to the inspirational keynotespeakers, has been designed to help Conclave attendees succeed bystrengthening and sharpening themselves and their businesses.”For more information, visit www.americangemsociety.org and clickthe Conclave icon. Or, contact Evelyn Ramos at 866-805-6500 oreramos@ags.org.Our Commitment to AGSStuller currently has six AGS titleholders: RegisteredSuppliers: J.P. Walrond and Michael Turner; and CertifiedGemologists Eleanor B. Lipps, Tu Thanh Tranh, Mindi M.Courville, and Gary James Venable. These titleholders area symbol of AGS’ and Stuller's commitment to supportingethical business practices.14 | the stuller standard | www.stuller.com aPRIL 2009

Red PMS 1945CBlack 100%WhiteAdvertisingMade Easy with Stuller Marketing ServicesSuccess Story: Brent Meade, Gruno’s Diamonds“I like Spot Runner’s ability to analyze what we’re doing from a marketing perspectiveoverall and help us spend our money more effectively, while reaching the people we’retrying to reach.”With a store that’s been around for 54 years, this Illinois-based jeweler knows athing or two about selling jewelry. But that doesn’t mean he isn’t willing to trynew things — especially when it comes to his marketing program. Brent had afew key criteria that needed to be met. Spot Runner was up to the challenge.“I would recommendSpot Runner to anyjeweler who’s interestedin tightening up his adbudget and spending itmore effectively.“Brent Meade, Gruno’s DiamondsAffordability topped the list. SpotRunner helped the jeweler exploreall of his opportunities, includingcreating a plan that most effectivelyleverages the DiamondPromotion Service advertisingcampaign with the variety ofjewelry manufacturer co-op dollarsavailable to his store. “I like SpotRunner’s ability to analyze whatwe’re doing from a marketingperspective overall and help usspend our money more effectively, while reaching the people we’re trying toreach,” he says.Hitting his target audience was essential. “I think we can micro-target ourcustomers — that 25–54 very affluent individual is who we need to go after,”he says. “So instead of buying radio across all bands, for instance, we’re going tofocus on particular stations that reach that demographic with Spot Runner. SpotRunner so far has been working on a plan that would include radio, television,and our current billboard program.”Gruno’s DiamondsRockford, ILBrent Meade, OwnerBusiness Type54-year-old, high-end jewelry storeCampaign GoalDevelop an affordable and unbiasedcampaign targeting affluent individuals25–54Advertising StrategyReach targeted audience efficiently and costeffectivelyAffordable? Check. Targeted? Check. But what finally sold this veteran jeweler on Spot Runner was their unbiased point of view andthe trust they’ve created as an expert in the jewelry industry. “They’re just looking to get us the best buy,” says Brent. “I don’t think thathappens with an agency all the time.” He’s convinced. “I would recommend Spot Runner to any jeweler who’s interested in tighteningup his ad budget and spending it more effectively.”Begin booking your television advertising with Spot Runner today! To set up your advertising, go to www.stuller.com and click on the Marketing Services tab, then on Customized Media, and then follow the directionsunder the Spot Runner logo to bring terrific television spots to your market!

fieryDiamondsCRTVABDEQSUFGHNWXBBKLMYZAAPersonalizeyour wedding bandwith custom engraving.CCPA. 66687 Diamond Anniversary Band, ½ ct tw,14kt yellow/rhodium-plated, 30 $1,276.B. 64152 Diamond Solitaire Engagement Ring,½ ct tw, 14kt white, 109 $3,396.C. 120979 Woven Solitaire Engagement RingMounting, 1-5.2mm, 2.61 dwt 6, 14kt white, $426.D. Red Box Diamond® Serial #124992 with GIAreport, .55ct, F, SI1. Suggested retail $3,795 net.JE. 66690 Diamond Semi-Set Engagement Base,¼ ct tw, 14kt yellow/rhodium-plated, 30 $1,334.(Shown with 1½ ct marquise #283 head, soldseparately.)F. 66686 Diamond Anniversary Band, ½ ct tw,14kt yellow/rhodium-plated, 30 $1,854.G. 66685 Diamond Anniversary Band, 1⁄3 ct tw,14kt white, 30 $1,018.H. 66668 Diamond Anniversary Band, ½ ct tw,14kt white, 30 $1,378.J. 66692 Diamond Semi-Set Engagement Base,½ ct tw, 14kt white, 30 $1,817. (Shown with ½ ctround #311 head, sold separately.)K. 66689 Diamond Semi-Set Engagement Base,3⁄4 ct tw, 14kt white, 30 $2,039. (Shown with 1 ctround #311 head, sold separately.)L. Red Box Diamond® Serial #124962 withAGS report, 1.51ct, F, SI1. Suggested retail,$36,693 net.M. 66684 Diamond Semi-set Engagement Base,½ ct tw, 14kt two-tone, 30 $1,748. (Shown with6.5mm princess #20586 head, sold separately.)N. 66694 Diamond Semi-set Engagement Base,½ ct tw, 14kt white, 30 $1,441. (Shown with ½ ctround #311 head, sold separately.)P. 66626 Diamond Anniversary Band, 1⁄3 ct tw,14kt yellow, 30 $1,233.Q. 61414 Diamond Engagement Ring, 1 ct tw,platinum, 32 $4,072. Mounting #12029.61414 Diamond Matching Band, 1⁄5 ct tw,platinum, 32 $1,445. Mounting #12029.R. R42147D Diamond Cross Necklace, .085 cttw, platinum, 30 16” $661.S. Matched Round Diamonds, 1 ct tw, G-H, VS.Suggested retail, ~$3,600 net.T. 23679 Round 3-prong 5mm Martini-styleEarring with Threaded Post, platinum, $72each. (Also available in sizes 3mm to 8mm.)U. 66404 Diamond Earrings, 1 ct tw, platinum,30 $5,597 per pair.V. 66420 Diamond Hoop Earrings, ½ ct tw,platinum, 30 $1,886 per pair.W. 5117 Gents Tapered Leaf-Design Band,6.5mm, platinum, $2,215.X. 5120 Ladies Tapered Leaf-Design Band,6.25mm, platinum, $1,606.Y. 62218 Diamond Semi-set EngagementBase, ¼ ct tw, platinum, 21 $2,037. Mounting#120383. (Shown with 1 ct round #321 head,sold separately.)62218 Diamond Matching Band, 1⁄3 ct tw,platinum, 21 $1,740. Mounting #120383.Z. 63199 Diamond Semi-Set Princess-CutEngagement Ring, 3⁄8 ct tw, platinum, 111$2,615. (6mm x 6mm center sold separately.)Mounting #120617.AA. Red Box Diamond® Serial #125893 with GIAreport, 1.21ct, H, VS1. Suggested retail$15,301 net.cool P latinumBB. 121513 Asscher-Cut Bridal EngagementMounting, 1-5mm x 5mm, 38-1mm, 2.74 dwt10, platinum, mounting only $833. (Shownwith SI2/I1, G-H Diamond. Available throughStuller Studio semi-set, $1,194.)121513 Asscher-Cut Matching BandMounting, 1-5mm x 5mm, 26-1mm, 1.97 dwt10, platinum, mounting only $620. (Shownwith SI2/I1, G-H Diamond. (Available throughStuller Studio semi-set, $871.)CC. HR11 Half Round Band, 6mm, platinum.$1,665. (Shown with custom engraving,available through Stuller Studio.)

FA S H I O NSummer ColorPalette Warms UpWith colors from Confetti...DIAMOND EARRINGS (clockwise from top left)67118, $2,707 per pair; 66419, $2,419 per pair;66418, 2 CT TW, $5,095 per pairfeatured gemstones (l-r)Purple Spinel • Paraiba-like Geen Tourmaline •Natural Yellow Diamond • Carnelian • South SeaCultured Pearl • Pink Spinel • Lemon Quartz •Natural Pink Diamond • Amethyst • ChathamCreated Ruby • Paraiba-like Blue TourmalineSummerbringssurprisingpastel combinations in thelively Confetti color story.Celebrating post-World WarII Americana, Confetti shadesremind us of surfboard vacations,rock ‘n roll diners, andlate-night cocktail parties,whereas 2008’s summerpastels were tinged with gray,2009’s scream joy—featuringPink Sugar, True Teal, LemonMeringue, and Mint Green.Brighter colors such as CandyApple Red, Purely Purple, andNearly-Neon Yellow accompanythese softer hues, leadingto active escapes from reality.Coordinating pastels andbrights is a fun way tobreak into summer. Confetticolors attract attention whencombined with classicallydesigned jewelry and retroinspiredpieces.As consumers tune intooptimistic moments in history,we see fashions inspired bythe 1940s and ‘50s silverscreen. Classic jewelry stylesfeaturing confectioneryhued gems like Aquamarineand Pink Tourmaline aresweet complements to retrofashions.A new era of cocktail jewelrywill use more color and lessmetal as voluptuous colorand versatile designs rulethe fashion scene. Withthis in mind, use Confetticoloredgems in designsthat are multi-faceted, suchas stackable bangles andrings, and creations that givea single purchase severaldifferent looks.Experiment with combiningConfetti colors, such asParadise Blue Topaz withPure Pink Topaz or Amethyst.The vitality of Red Spinelblended with the coolnessof Moonstone is anotherConfetti-inspired creation foryour storefront.(l-r) 84338 as shown $1,433 , mounting only $592 • 121533 as shown $3,559 ,mounting only $696 • 66862 $1,619 • Read the complete 2009 color forecast. Askyour consultant for Brochure:300969:T.True Teal Nearly Neon Yellow Pink Sugar Lemon Meringue Dove Grey18 | the stuller standard | www.stuller.com aPRIL 2009

FA S H I O NIncorporating Confetti in Your Store• Consider placing Confetti-colored gemstones in sterlingsilver mountings for an affordable summer update to anycustomer’s wardrobe.• Post a few images of Hollywood icons from days past,reflecting how “yesterday’s” styles have come full-circle.• Go in with a local diner to host a “Happy Days” event,introducing customers to Confetti-color gems and designs,Fonzie-style.• Your store experience should delight all the senses. Playmusic from post-WW II Americana in your store.• Display an entire section of layered jewelry, helpingcustomers visualize the rich variety offered by mixing theright pieces of jewelry at the right time.(above l-r) 66670 $17,542 • 83648 as shown $664 , mountingonly $233 • 71434 as shown $1,435 , mounting only $452 •83763 as shown $5,169 , mounting only $255Indicates item is available via Stuller Studio.How Stuller Can Help• Look into Stuller’s layered jewelry collections, includingcolorful bracelets and necklaces atop cool white gold orrich yellow.• Explore Stuller’s packaging options, creating giftwrap thatblends a pastel paper with a bright bow. Update seasonally.• Offer customizable jewelry via Stuller Studio that allowscustomers to select a few different gemstones from theConfetti color story for a one-of-a-kind creation.• Charming fashions that speak the Confetti story includePink Diamond, Paraiba-like Tourmaline from Mozambique,Amethyst, Green Quartz and Cultured Pearls.SET UP A CONFETTI DISPLAY IN YOUR SHOWCASESee Stuller’s new customizable jewelry displays, allowingyou to choose fabrics reflective of your store’s paletteavailable to order at the JCK Las Vegas Show and othershows throughout the year.Vintage Pink Mint Green Orange Sherbet Purely Purple Candy Apple RedAPRIL 2009 We love our magazine, but stuller.com has today’s pricing. Please visit us online for the most current information. www.stuller.com | the stuller standard | 19

livelyColorFAGBECHJDKA. 67104 Genuine Emerald &Diamond Necklace, 8mm x 6mm, .10 ct tw,14kt yellow, 51, 33 18” $2,066. Component #1155.B. 67107 Genuine Emerald & Diamond Earrings,7mm x 5mm, .06 ct tw, 14kt yellow, 50, 33 $2,555per pair. Component #1149.C. Chatham® Created Padparadscha Sapphire,7mm x 5mm oval gem, ~ $364* each.Chatham® Created Yellow Sapphire, 7mm x 5mmoval gem, ~ $382* each.D. 71314 Color Fashion Ring Mountingshown set with 1-5mm x 3mm AA Pear-ShapeAmethyst, 1-5mm x 3mm AA Oval Peridot,3-1.5mm SI2-SI3 Round Diamonds, 2-6mm x4mm AA Pear-Shape Peridot, 1-5mm x 2.5mmSI2-SI3 Marquise Diamonds, 1-3mm SI2-SI3Round Diamond, 14kt white. Available asshown through Stuller Studio, $1,285.Mounting only, $477.E. 65707 Natural Yellow & White Diamond FlowerDesign Band, 3⁄8 ct tw, 14kt two-tone, 131, 33$1,366.F. 65704 Natural Yellow & White Diamond LeverBack Earrings, ½ ct tw, 14kt two-tone, 33, 131$1,388 per pair.G. 66962 Genuine Checkerboard Sky Blue Topaz &Diamond Necklace, 18mm x 13mm, 3⁄8 ct tw, 77,33 18” $2,375.H. 66949 Genuine Checkerboard Sky Blue Topaz& Diamond Ring, 18mm x 13mm, ½ ct tw, 14ktwhite, 77, 33 $2,312.J. 66949 Diamond Ring Semi-Mount, 18mm x13mm, ½ ct tw, 14kt white, 33 $1,613.K. Genuine Green Quartz, 18mm x 13mm oval, A,$172 each.Genuine Amethyst, 18mm x 13mm oval, AA,$972 each.L. CH921 Butterfly Anklet, 4mm, sterling silver,10” $34.M. CH922 Flower Anklet, 3mm, sterlingsilver, 10” $28.N. 67014 Freshwater Cultured Pearl & DiamondNecklace, 7.5mm, .08 ct tw, 14kt white, 39, 11018” $563.*Item sold by carat weight. You will be charged for the actual weight of the gem purchased.

LMTRQNSPUYVXWvibrantDetailP. 67008 Freshwater Cultured Pearl & DiamondEarrings, 7mm, 1⁄10 ct tw, 14kt white, 39, 110$590 per pair.Q. 84012 Dangle Earrings, 53mm x 11.25mm,sterling silver, $77 per pair.R. 66837 Charles & Colvard® Created Moissanite& Diamond Necklace, 7mm x 5mm, 9⁄10 ct tw,14kt white, 1, 110 18” $3,000. (Also available assemi-mount.)T. R45060 Lucky in Love Necklace, 23.75mm,sterling silver, 18” $99.S. 66761 Charles & Colvard® CreatedMoissanite Inside-Outside Hoop Earrings,13⁄8 ct tw, 14kt white, 1 $1,493 per pair.U. CH891 Fancy Link Chain, 11mm, 14kt yellow,38” $1,169.V. CH892 Fancy Link Chain, 14mm, 14kt yellow,38” $1,597.W. 50072 Design Wedding Band, 3mm, 14ktrose, Size 8, $354.50072 Design Wedding Band, 3mm, 14ktwhite, Size 8, $340.W. 50072 Design Wedding Band, 3mm,14kt green, Size 8, $365.X. 82161 Gold Fashion Flower Brooch,35.75mm x 31.5mm, 14kt yellow, $1,027.Y. 84069 Gold Fashion Butterfly Brooch,35mm x 43.5mm, 14kt yellow, $814.

ABCEDStuller Studio, your comprehensive custom jewelry source, offers high-quality jewelry,designed specifically as you want it, when you want it. Stuller Studio saves you time and ensuresthat you meet your customers’ jewelry needs.Think of Stuller Studio as a smarter way to do business:• Your virtual inventory source• Unlimited styling and stone combinations• High-quality setting at new lower prices• Customized ready-to-wear jewelry delivered within 5 daysA. 84339 Scroll Pattern Earring Mountings,14kt white, shown set with ~ ¾ ct tw G-H/SI1diamonds, available through Stuller Studio,$1,711 per pair. Mounting only $587 per pair.B. 84375 Scroll Pattern Pendant Mounting,14kt white, shown set with ~ 1⁄6 ct tw G-H/SI1diamonds, available through Stuller Studio,$1,355. Mounting only $1,019. (Shown onCH613, sold separately.)C. 84337 Scroll Pattern Pendant Mounting,32-1.2mm, 10-1mm, 5.04 dwt, 14kt yellow,mounting only $772.D. 121536 Scroll Pattern Ring Mounting,14kt white, shown set with ~ 1⁄6 ct tw G-H/SI1diamonds, available through Stuller Studio,$1,150. Mounting only, 14kt yellow, $794.E. 84337 Scroll Pattern Pendant Mounting,14kt white, shown set with ~ 3⁄8 ct tw G-H/SI1diamonds, available through Stuller Studio,$1,343. Mounting only, $767. (Shown on CH617,sold separately.)

Preserve CapitalIncrease ProfitsFancyAnniversary BandSelling SystemAre you using selling systems from Stuller to lower inventory costs & increase your profits?• Cost-effective, eye-catching display—ready for your showcase• Our most fashionable styles• Gold- & rhodium-plated alloy bands, set with cubic zirconia• All 14kt bands are ready for overnight deliveryTo get your Fancy Anniversary Band Selling System and begin displaying these bands to advantage, call800.877.7777 ext. 200, and ask for the Fancy Anniversary Band Kit (KIT:304458:P).