Lower Pricing on Melee Diamonds - Stuller

Red PMS 1945CBlack 100%WhiteAdvertisingMade Easy with Stuller Marketing ServicesSuccess Story: Brent Meade, Gruno’s Diamonds“I like Spot Runner’s ability to analyze what we’re doing from a marketing perspectiveoverall and help us spend our money more effectively, while reaching the people we’retrying to reach.”With a store that’s been around for 54 years, this Illinois-based jeweler knows athing or two about selling jewelry. But that doesn’t mean he isn’t willing to trynew things — especially when it comes to his marketing program. Brent had afew key criteria that needed to be met. Spot Runner was up to the challenge.“I would recommendSpot Runner to anyjeweler who’s interestedin tightening up his adbudget and spending itmore effectively.“Brent Meade, Gruno’s DiamondsAffordability topped the list. SpotRunner helped the jeweler exploreall of his opportunities, includingcreating a plan that most effectivelyleverages the DiamondPromotion Service advertisingcampaign with the variety ofjewelry manufacturer co-op dollarsavailable to his store. “I like SpotRunner’s ability to analyze whatwe’re doing from a marketingperspective overall and help usspend our money more effectively, while reaching the people we’re trying toreach,” he says.Hitting his target audience was essential. “I think we can micro-target ourcustomers — that 25–54 very affluent individual is who we need to go after,”he says. “So instead of buying radio across all bands, for instance, we’re going tofocus on particular stations that reach that demographic with Spot Runner. SpotRunner so far has been working on a plan that would include radio, television,and our current billboard program.”Gruno’s DiamondsRockford, ILBrent Meade, OwnerBusiness Type54-year-old, high-end jewelry storeCampaign GoalDevelop an affordable and unbiasedcampaign targeting affluent individuals25–54Advertising StrategyReach targeted audience efficiently and costeffectivelyAffordable? Check. Targeted? Check. But what finally sold this veteran jeweler on Spot Runner was their unbiased point of view andthe trust they’ve created as an expert in the jewelry industry. “They’re just looking to get us the best buy,” says Brent. “I don’t think thathappens with an agency all the time.” He’s convinced. “I would recommend Spot Runner to any jeweler who’s interested in tighteningup his ad budget and spending it more effectively.”Begin booking your television advertising with Spot Runner today! To set up your advertising, go to www.stuller.com and click on the Marketing Services tab, then on Customized Media, and then follow the directionsunder the Spot Runner logo to bring terrific television spots to your market!