the CWU's Annual Report for 2006-2007
the CWU's Annual Report for 2006-2007
the CWU's Annual Report for 2006-2007
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7.5 EDUCATION<br />
For part of <strong>the</strong> year, <strong>the</strong> Department continued to support <strong>the</strong><br />
union’s education courses on a range of Employment Law issues.<br />
In addition, <strong>the</strong> Officer attended branch and regional events to<br />
discuss various aspects of <strong>the</strong> Employment Tribunal system.<br />
7.6 ACKNOWLEDGEMENTS<br />
As <strong>the</strong> Acting Assistant Secretary, I would like to place on record my<br />
personal thanks and gratitude to all <strong>the</strong> staff of <strong>the</strong> Employment<br />
Law Department, Sylvia Boyce, Anne de la Haye and Carolyn<br />
Lockwood. Their hard work and dedication has been greatly<br />
appreciated during my time in <strong>the</strong> office. The Department would<br />
also like to thank all of <strong>the</strong> ET Panel Team <strong>for</strong> <strong>the</strong>ir help in assessing<br />
cases on our behalf and <strong>for</strong> <strong>the</strong>ir excellent representation of<br />
many CWU members. Last but not least, we would also want to<br />
thank all those Branch Officers who have liaised with members<br />
and who have given us <strong>the</strong>ir support and assistance during <strong>the</strong> year.<br />
OTHER MEMBERSHIP SERVICES<br />
Throughout <strong>2006</strong> <strong>the</strong> union continued to offer a number of<br />
membership services with our existing affinity partners, <strong>the</strong>se<br />
are as follows:<br />
Insurance products<br />
Financial (loans & credit cards)<br />
Eye-care<br />
Motor breakdown<br />
Car leasing<br />
Union Energy<br />
Holiday, Hotel and Home Improvement offers<br />
Full details of all of <strong>the</strong>se are contained on <strong>the</strong> Membership<br />
Benefits page of <strong>the</strong> CWU web site.<br />
However during <strong>2006</strong> <strong>the</strong> MSC took <strong>the</strong> decision to re-examine<br />
this area. As a result <strong>the</strong> SDGS has been working with an<br />
Independent Financial Advisor to explore new area of services<br />
that <strong>the</strong> CWU can offer to its members.<br />
These products are in <strong>the</strong> final process of development and<br />
will be launched gradually during <strong>2007</strong>.<br />
COMMUNICATIONS<br />
1. IMPROVING COMMUNICATIONS<br />
A number of changes were made to Communications last<br />
year including re-organising <strong>the</strong> department, introducing<br />
Communications policies to ensure best practice across <strong>the</strong><br />
union and measuring all of our output. The next year will see us<br />
increase our ef<strong>for</strong>ts in measuring readership and membership<br />
feedback of all of our publications. This will be carried out through<br />
a number of different mediums, including readership surveys,<br />
on line surveys and direct polling.<br />
In addition, we will be introducing new initiatives to increase<br />
membership feedback and participation and try to “get to know<br />
our members better”. The <strong>for</strong>mer of <strong>the</strong>se objectives will include<br />
trialling a new text based membership in<strong>for</strong>mation and feedback<br />
system. This will allow us to text instant updates on pay or<br />
campaign activities and request feedback instantly from those<br />
members signed up. This will probably be trialled around <strong>the</strong><br />
Royal Mail pay negotiations in <strong>the</strong> early part of <strong>the</strong> year.<br />
This initiative will also include an online in-depth survey on <strong>the</strong><br />
CWU website that will endeavour to determine more in<strong>for</strong>mation<br />
about CWU members’ lifestyles and communication preferences.<br />
We will continue to build a member contact database <strong>for</strong> use<br />
in campaigns/disputes. This work has been ongoing and we<br />
have developed many email and phone numbers <strong>for</strong> members<br />
from <strong>the</strong> <strong>2006</strong> Royal Mail dispute and this must be rolled out<br />
across <strong>the</strong> union. We are working with <strong>the</strong> Organising department<br />
on this task. It is also hoped <strong>the</strong> new membership database being<br />
developed and managed by <strong>the</strong> SDGS will assist in <strong>the</strong> long<br />
term maintenance of better contact details.<br />
We have also invested in an online email survey system. This<br />
can be used at any time to email groups of members on any<br />
subject. The opportunities <strong>for</strong> this are endless. We will use <strong>the</strong><br />
system to measure output but we are also making this available<br />
to all departments who can use <strong>the</strong> system to consult members’<br />
opinions, poll or build better two-way communication channels<br />
with members during key negotiations.<br />
2. CWU PUBLICATIONS<br />
VOICE magazine was reduced to six copies<br />
with two editions of each issue, industrially<br />
split. Our intention is to maintain <strong>the</strong> same<br />
regularity and structure <strong>for</strong> <strong>2007</strong>. This change<br />
has proved successful, judged both by<br />
anecdotal evidence and by <strong>the</strong> hard polling<br />
we have carried out as measurement. Readership<br />
levels are currently very high proving<br />
that VOICE is a powerful communications tool<br />
but we have a problem with longevity. Our<br />
measurement tells us that whilst most members<br />
open and look at VOICE and read selected<br />
articles, it is thrown out very quickly. There is no<br />
surprise to this but our measurement leads us<br />
to believe that members would be more likely to<br />
read and discuss more of VOICE if it was in <strong>the</strong><br />
workplace. Accordingly, we have decided to<br />
extend <strong>the</strong> print run and send copies to larger<br />
workplaces. We will <strong>the</strong>n measure fur<strong>the</strong>r<br />
response to this to identify any changes in<br />
readership activity. A full report on VOICE<br />
readership was published to Branches. We have<br />
acted on <strong>the</strong> key findings of that report, including<br />
trying to increase space given to<br />
letters pages and to cover as many<br />
different workplaces/businesses as<br />
possible. Ano<strong>the</strong>r clear positive that<br />
emanated from that measurement<br />
exercise was that <strong>the</strong> journalistic style<br />
is key to ensuring wide readership.<br />
It remains our strategy to work<br />
closely with HQ departments<br />
to ensure <strong>the</strong> accuracy and<br />
effectiveness of VOICE articles<br />
but we are increasingly trying<br />
to cover workplaces and actual<br />
members’ opinions as part of<br />
reaching a wider audience.<br />
We are working much closer<br />
with advisory committees on<br />
l National Executive Council <strong>Annual</strong> <strong>Report</strong> <strong>2006</strong>-<strong>2007</strong> 15