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the CWU's Annual Report for 2006-2007

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7.5 EDUCATION<br />

For part of <strong>the</strong> year, <strong>the</strong> Department continued to support <strong>the</strong><br />

union’s education courses on a range of Employment Law issues.<br />

In addition, <strong>the</strong> Officer attended branch and regional events to<br />

discuss various aspects of <strong>the</strong> Employment Tribunal system.<br />

7.6 ACKNOWLEDGEMENTS<br />

As <strong>the</strong> Acting Assistant Secretary, I would like to place on record my<br />

personal thanks and gratitude to all <strong>the</strong> staff of <strong>the</strong> Employment<br />

Law Department, Sylvia Boyce, Anne de la Haye and Carolyn<br />

Lockwood. Their hard work and dedication has been greatly<br />

appreciated during my time in <strong>the</strong> office. The Department would<br />

also like to thank all of <strong>the</strong> ET Panel Team <strong>for</strong> <strong>the</strong>ir help in assessing<br />

cases on our behalf and <strong>for</strong> <strong>the</strong>ir excellent representation of<br />

many CWU members. Last but not least, we would also want to<br />

thank all those Branch Officers who have liaised with members<br />

and who have given us <strong>the</strong>ir support and assistance during <strong>the</strong> year.<br />

OTHER MEMBERSHIP SERVICES<br />

Throughout <strong>2006</strong> <strong>the</strong> union continued to offer a number of<br />

membership services with our existing affinity partners, <strong>the</strong>se<br />

are as follows:<br />

Insurance products<br />

Financial (loans & credit cards)<br />

Eye-care<br />

Motor breakdown<br />

Car leasing<br />

Union Energy<br />

Holiday, Hotel and Home Improvement offers<br />

Full details of all of <strong>the</strong>se are contained on <strong>the</strong> Membership<br />

Benefits page of <strong>the</strong> CWU web site.<br />

However during <strong>2006</strong> <strong>the</strong> MSC took <strong>the</strong> decision to re-examine<br />

this area. As a result <strong>the</strong> SDGS has been working with an<br />

Independent Financial Advisor to explore new area of services<br />

that <strong>the</strong> CWU can offer to its members.<br />

These products are in <strong>the</strong> final process of development and<br />

will be launched gradually during <strong>2007</strong>.<br />

COMMUNICATIONS<br />

1. IMPROVING COMMUNICATIONS<br />

A number of changes were made to Communications last<br />

year including re-organising <strong>the</strong> department, introducing<br />

Communications policies to ensure best practice across <strong>the</strong><br />

union and measuring all of our output. The next year will see us<br />

increase our ef<strong>for</strong>ts in measuring readership and membership<br />

feedback of all of our publications. This will be carried out through<br />

a number of different mediums, including readership surveys,<br />

on line surveys and direct polling.<br />

In addition, we will be introducing new initiatives to increase<br />

membership feedback and participation and try to “get to know<br />

our members better”. The <strong>for</strong>mer of <strong>the</strong>se objectives will include<br />

trialling a new text based membership in<strong>for</strong>mation and feedback<br />

system. This will allow us to text instant updates on pay or<br />

campaign activities and request feedback instantly from those<br />

members signed up. This will probably be trialled around <strong>the</strong><br />

Royal Mail pay negotiations in <strong>the</strong> early part of <strong>the</strong> year.<br />

This initiative will also include an online in-depth survey on <strong>the</strong><br />

CWU website that will endeavour to determine more in<strong>for</strong>mation<br />

about CWU members’ lifestyles and communication preferences.<br />

We will continue to build a member contact database <strong>for</strong> use<br />

in campaigns/disputes. This work has been ongoing and we<br />

have developed many email and phone numbers <strong>for</strong> members<br />

from <strong>the</strong> <strong>2006</strong> Royal Mail dispute and this must be rolled out<br />

across <strong>the</strong> union. We are working with <strong>the</strong> Organising department<br />

on this task. It is also hoped <strong>the</strong> new membership database being<br />

developed and managed by <strong>the</strong> SDGS will assist in <strong>the</strong> long<br />

term maintenance of better contact details.<br />

We have also invested in an online email survey system. This<br />

can be used at any time to email groups of members on any<br />

subject. The opportunities <strong>for</strong> this are endless. We will use <strong>the</strong><br />

system to measure output but we are also making this available<br />

to all departments who can use <strong>the</strong> system to consult members’<br />

opinions, poll or build better two-way communication channels<br />

with members during key negotiations.<br />

2. CWU PUBLICATIONS<br />

VOICE magazine was reduced to six copies<br />

with two editions of each issue, industrially<br />

split. Our intention is to maintain <strong>the</strong> same<br />

regularity and structure <strong>for</strong> <strong>2007</strong>. This change<br />

has proved successful, judged both by<br />

anecdotal evidence and by <strong>the</strong> hard polling<br />

we have carried out as measurement. Readership<br />

levels are currently very high proving<br />

that VOICE is a powerful communications tool<br />

but we have a problem with longevity. Our<br />

measurement tells us that whilst most members<br />

open and look at VOICE and read selected<br />

articles, it is thrown out very quickly. There is no<br />

surprise to this but our measurement leads us<br />

to believe that members would be more likely to<br />

read and discuss more of VOICE if it was in <strong>the</strong><br />

workplace. Accordingly, we have decided to<br />

extend <strong>the</strong> print run and send copies to larger<br />

workplaces. We will <strong>the</strong>n measure fur<strong>the</strong>r<br />

response to this to identify any changes in<br />

readership activity. A full report on VOICE<br />

readership was published to Branches. We have<br />

acted on <strong>the</strong> key findings of that report, including<br />

trying to increase space given to<br />

letters pages and to cover as many<br />

different workplaces/businesses as<br />

possible. Ano<strong>the</strong>r clear positive that<br />

emanated from that measurement<br />

exercise was that <strong>the</strong> journalistic style<br />

is key to ensuring wide readership.<br />

It remains our strategy to work<br />

closely with HQ departments<br />

to ensure <strong>the</strong> accuracy and<br />

effectiveness of VOICE articles<br />

but we are increasingly trying<br />

to cover workplaces and actual<br />

members’ opinions as part of<br />

reaching a wider audience.<br />

We are working much closer<br />

with advisory committees on<br />

l National Executive Council <strong>Annual</strong> <strong>Report</strong> <strong>2006</strong>-<strong>2007</strong> 15

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