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z/VSE: 45 Years of Progress - z/VM - IBM

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<strong>IBM</strong> Smart Analytics Optimizer<br />

Revolutionary<br />

Technology for<br />

Data Warehouse<br />

and Business<br />

Intelligence<br />

Workloads<br />

By Patric Becker and Cuneyt Goksu<br />

IT budgets are shrinking, but businesses<br />

are generating more data than<br />

ever, and must make sense <strong>of</strong> it faster<br />

than ever—turning information into<br />

insight. Business expectations are growing<br />

and every company faces the challenge<br />

<strong>of</strong> doing more with less.<br />

How can managers make the right<br />

business decision with confidence?<br />

Companies must get smarter about<br />

themselves, their markets, and their<br />

customers. Analytic Business<br />

Intelligence (BI) solutions are designed<br />

to help them. Successful businesses<br />

understand they must use information<br />

to drive innovation to change the way<br />

they do business and differentiate themselves<br />

from competitors.<br />

Many companies have taken a data<br />

warehousing approach and stacked data.<br />

Of course, this presents some issues,<br />

such as dedicated servers and storage,<br />

that result in siloed data stores run and<br />

managed separately from operational<br />

systems. Mostly, this data is wildly distributed<br />

in the company. This causes<br />

challenges for those who need a clear,<br />

enterprisewide view. As these discrete<br />

systems populate across an organization,<br />

inconsistencies, complexities, and<br />

indecisiveness set in.<br />

While the trend to put information<br />

in the hands <strong>of</strong> decision-makers has<br />

powerful momentum, successful deployments<br />

require data warehouse changes<br />

that involve the underlying enterprise<br />

information infrastructure. Data warehouses<br />

must deliver information into<br />

operational transactions, portals, and<br />

other tools to provide the necessary<br />

insight to the right people, at the right<br />

time, in the right context.<br />

The latest system technology is creating<br />

a more integrated approach to deliver<br />

near-real-time, actionable intelligence<br />

in an easy-to-digest format for desktops,<br />

laptops, and handheld devices—allowing<br />

managers, wherever they are, to<br />

make better, smarter business decisions<br />

with greater confidence than ever<br />

before, faster than ever before. What’s<br />

occurring is a paradigm shift from isolated,<br />

application-focused systems to<br />

an enterprisewide information infrastructure.<br />

Instead <strong>of</strong> continually moving<br />

the data to the users, organizations<br />

now can locate their business processes<br />

next to the operational data to simplify<br />

the infrastructure.<br />

Now, companies can eliminate the<br />

complexities <strong>of</strong> existing systems to<br />

deliver an integrated environment to<br />

meet their data warehouse processing<br />

requirements. The inefficiencies inherent<br />

in having multiple, distributed copies<br />

<strong>of</strong> data across systems can be<br />

eliminated by proposing a new model<br />

that streamlines a business infrastructure.<br />

The newest <strong>of</strong>fering is the <strong>IBM</strong><br />

Smart Analytics Optimizer, which lets<br />

businesses integrate BI into their environment.<br />

2 0 • z / J o u r n a l • O c t o b e r / N o v e m b e r 2 0 1 0

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