Please click here to view the Heart of Devon's brand guidelines.
Please click here to view the Heart of Devon's brand guidelines.
Please click here to view the Heart of Devon's brand guidelines.
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<strong>Heart</strong> <strong>of</strong> Devon<br />
Communication <strong>guidelines</strong><br />
Contents 02<br />
Introduction <strong>to</strong> <strong>the</strong> <strong>brand</strong> 03<br />
The product 04<br />
Logo specification and general principles 05<br />
Exclusion zones & recommended minimum size 06<br />
Logo positioning and sizes 07<br />
Applying logo <strong>to</strong> desinations 08<br />
Colour palette 09<br />
Dual <strong>brand</strong>ing 10<br />
www.hear<strong>to</strong>fdevon.com 11<br />
Typeface 12<br />
Typography and layout 13<br />
Imagery 14<br />
Copywritng and <strong>to</strong>ne <strong>of</strong> voice 15<br />
Consistency <strong>of</strong> information 16<br />
Edition 01<br />
September 2010<br />
<strong>Heart</strong> <strong>of</strong> Devon<br />
Economy & Tourism<br />
Civic Centre<br />
Paris Street<br />
Exeter<br />
EX1 1JJ<br />
t: 01392 265209<br />
e: advertising@exeter.gov.uk<br />
w: www.hear<strong>to</strong>fdevon.com<br />
Registered Company:<br />
Explore Exeter & Essential<br />
Devon Ltd, T/A <strong>Heart</strong> <strong>of</strong> Devon<br />
Registered Co. No. 4689320<br />
02
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