Please click here to view the Heart of Devon's brand guidelines.

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The product This is the place to fall in love – a romantic land stretching across some of Britain’s most beautiful countryside with 40 miles of dramatic coastline and blue-flag beaches. This stunning area covers Mid Devon, East Devon, parts of South Devon and Dartmoor – the very best bits, as many would claim. And at the heart of it all is the vibrant and historic city of Exeter, one the finest cathedral cities in the country. The ‘Heart of Devon’ is more than a fantastic region. It’s a memorable phrase that encapsulates the cream of Devon and promises every age group a very warm welcome. This is a place with a captivating past and an exciting future. Wallow in history or raise the pulse with a huge range of adrenalin-pumping activities. Action lives in this part of the world, but so does the art of relaxation. There is food for thought and food to die for using the finest local ingredients and the country’s top chefs. There are so many wonderful places to stay from stately homes to charming, seaside B&Bs where sweet dreams await. Visitors say there is something in the air: an enchantment that makes leaving so hard and returning so easy. Perhaps it is the climate, so temptingly mild, or those soft summer breezes that gently whisper, ‘Come again soon’. Can’t have it all? You can in the Heart of Devon. The Ingredients Every holiday contains: Watersports. Fishing. Golfing. Cycling. Walking. Trekking. Horse Riding. Bird Watching. Camping. Jurassic Coast. Spotless Beaches. Canals and Rivers. Dartmoor. Vineyards and Local Ales. Historic Houses. Gardens. Markets. Unspoilt Villages. Weekend Breaks. Cosy Inns. Michelin Restaurants. Art Galleries. Theatres. Festivals. Capital City. Along with: Fun. Happy Memories. Value for Money. Hospitable. Mild Climate. Clean Air. Romantic. The Brand The Heart of Devon. You’ll love it here 04
Yes No The Heart of Devon logo, specification, consistency and general principles The Heart of Devon logo can be used in the following formats; Full colour - Green (Pantone 367) Red (Pantone 187), and Blue (Pantone 312) Mono - black White-out or reversed - white Where possible the full colour version should be used, if necessary black/mono or white versions can be used. Please make sure the logo is used appropriately; backgrounds are not complicated or busy, that any flat colour background provides enough contrast with the logo. Logo usage Please take care when applying the logo to a colour, photographic or patterned background - please apply the logo to as neutral a background as possible. When working with a dark coloured background, the white version of the logo should be used. • Avoid using the logo on any complicated backgrounds • Do not recolour the logo • Do not alter the logo in any shape or form; do not distort or stretch • Do not use the logo at any angle other than the horizontal. 05
Page 1 and 2: Brand communication guidelines Sept
Page 3: Welcome to the Heart of Devon The H
Page 7 and 8: Positioning and sizes for the Heart
Page 9 and 10: Logo colour palette Countryside Exe
Page 11 and 12: www.heartofdevon.com To further hel
Page 13 and 14: Typography & layout To complement t
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Please click here to view the Heart of Devon's brand guidelines.

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