M. Leanne Lachman - Archive - ULI

Gen Y “Downtowners”
• Only 14% of sample:
– 24% of Northeasterners vs. 16% for rest
– 28% of Southerners vs. 39% for rest
• 64% male vs. 47% for rest
• 51% age 18-25 vs. 44% for rest
• 34% Hispanic vs. 18% for rest
• 23% Black vs. 15% for rest
Gen Y’s fashionistas