M. Leanne Lachman - Archive - ULI

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Who is Gen Y? Silent Generation Depression & War Babies Baby Boom Gen X Gen Y Gen Next Source: U.S. Census Bureau, 2010
<strong>ULI</strong>’s Gen Y Retail Survey • Nationally representative sample: – By age – 18- to 35-year-olds – By race/ethnicity – By four U.S. regions • Confidence level of + 3% n=1251 responses Conducted by Harris Interactive Service Bureau/<strong>Lachman</strong> Associates
Page 1 and 2: Generation Y: Retail Trendsetters M
Page 3: Challenging Corollaries • 18- to
Page 7 and 8: Gen Y’s Pets Pet Owners 71.5% Dog
Page 9 and 10: Current Gen Y Housing 5% Owners 37%
Page 11 and 12: Gen Y’s Self Characterization I c
Page 13 and 14: “How can we know who we are when
Page 15 and 16: Store Patronage At Least Weekly Few
Page 17 and 18: Non-Perishable Grocery Shopping Dis
Page 19 and 20: Fresh Grocery Shopping Supermarket
Page 21 and 22: Gen Y’s Online Shopping Electroni
Page 23 and 24: Frequency of Dining Out At Least We
Page 25 and 26: Real Estate Implications • Huge l
Page 27: Generation Y: Retail Trendsetters M

M. Leanne Lachman - Archive - ULI

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