Outthinking the Competition: An Introduction to 'Ingenuity' and ...

Nottingham University Business School Malaysia
www.nottingham.edu.my/business
Outthinking the Competition: An Introduction to ‘Ingenuity’
and Radical Innovation Thinking
30 October 2013, Prince Hotel & Residence, Kuala Lumpur
One-day programme for chief executive officers and senior managers of multinational corporations, government link companies,
Malaysian private companies, small and medium enterprises, and senior government officials.

Outthinking the
Competition
It is incredibly important that chief executive officers and senior
managers have the ability to make decisions efficiently and
effectively. In practice, however, the quality of decision making
is often neglected in favour of the speed at which decisions are
made. When confronting a difficult problem, both individuals and
organisations tend naturally to try and alleviate their discomfort by
making a quick decision as to how the problem should be resolved
rather than spending time to consider more innovative approaches.
Outthinking the competition uses one of the most highly refined
techniques for radical innovation thinking. The ‘Ingenuity’ approach
is to improve both decision making and leadership by providing a
rigorous method for ensuring that optimal and creative solutions are
determined and acted upon.
You will leave the programme with:
• new capacity for effective decision making
• the ability to put radical innovation thinking into practice
• strengthened leadership qualities through the rigorous decision
making methodology of the ‘Ingenuity’ approach
• the ability to identify optimal solutions
Learning outcomes
By the end of the programme, you will be able to:
• understand the nature of innovation as a process and the
importance of considering radical as well as conventional
solutions to particular problems
• explain how the ‘Ingenuity’ approach can be used in practice to
solve business problems and improve decision making in the
workplace
• apply the ‘Ingenuity’ approach in the context of your own key
challenges in the workplace
• take away supporting materials that will enable you to apply the
‘Ingenuity’ approach in the future
Methods of training and
assessment
• PowerPoint slides for classroom presentations
• Case studies and exercises in a workshop setting
• Brief video screenings followed by discussion
• Flipcharts presentation
• Presentations from participants to assess the learning outcomes
of this programme
Programme outline
• An introduction to innovation in practice
• Introducing the ‘Ingenuity’ approach
• Problem definition
• Divergent solution generation
• Convergent solution selection
• Review and revisit
Nottingham University
Business School Malaysia
Nottingham University Business School Malaysia is an integral part
of Nottingham University Business School United Kingdom, which
is consistently ranked among the top 20 business schools in the
UK. The school draws on its global presence to enhance business
and management knowledge and practice in a responsible and
sustainable way.
Nottingham University Business School Malaysia was established
in 2000 to provide students with unique insights into Asian
business growth and development. We are a large and culturally
diverse school, with full-time academic staff from countries such as
Malaysia, the United Kingdom, Australia, India, Indonesia and South
Korea. We have close to 1,000 students pursuing their studies in
foundation, undergraduate and postgraduate courses.
The school is accredited by the European Quality Improvement
System (EQUIS) and the Association of MBAs (AMBA),
endorsements signifying that the school has met the stringent
standards for business education.
Latest rankings
• The 2012 Academic Ranking of World Universities (ARWU)
ranked The University of Nottingham in the top 100 in the world
• In the 2012 Complete University Guide, our programmes are
ranked in the top 10 in the UK for accounting and finance, and
economics, and 11th for business studies
• In 2010, our University was named among the UK’s top 10
universities for the impact of its publications in economics and
business by the Times Higher Education
• In the latest UK Research Assessment Exercise, 70% of our
research was rated as either internationally excellent or worldleading,
ranking us 6th in the UK
• Our MBA programmes are ranked in The Economist 2012 Global
Top 100
• The QS 2010/11 Global 200 Top Business Schools Report rates
us among the top100 business schools in Europe and in the top
100 for MBA Finance. This report is based on the views of MBA
recruiters and employers
• We rank 1st in the UK and 45th globally in the Aspen Institute’s
2011-12 Beyond Grey Pinstripes Top 100 ranking of business
schools and MBA programmes that integrate ethical, social, and
environmental issues into teaching and research
www.nottingham.edu.my/business

Programme leaders
Professor of Entrepreneurial Development Martin Binks is the
Dean of Nottingham University Business School and Chairman
of University of Nottingham Institute for Enterprise and Innovation
(UNIEI). Martin has an established research background in the
area of SMEs and their relationship with banks and a growing
research focus on entrepreneurship education, knowledge and
technology transfer and regional economic development including
the establishment of electronic online surveys, such as the UK
Business Barometer (www.ukbb.ac), the UK Business Advisers
Barometer (www.ukbab.ac) and the Integrative Learning Barometer
(www.learningbarometer.com).
With long and established experience of working with organisations
in the private and public sector, from groups of SMEs to the NHS,
Martin also provides advice and consultancy to HM Government
ministries and the Bank of England. He is Associate Editor of
Technology Analysis and Strategic Management, a co-developer of
Ingenuity – A Guide for Clear Thinking and he has designed and
delivers high level programmes including Creative Problem Solving
and Effective Decision Making, Pre-Concept Innovation Strategies
and Innovation from Theory to Practice.
Professor Martin Binks
Simon Mosey is Professor of Entrepreneurship and Innovation
and Director of the University of Nottingham Institute for
Entrepreneurship and Innovation at Nottingham University Business
School. He specialises in the disciplines of entrepreneurship
and innovation management with a focus upon the creation and
exploitation of scientific and technology based inventions.
Simon has delivered innovative training seminars to managers
based within multinational corporations, SMEs, local government,
the health sector and academe across Europe and Asia.
Specifically he focuses upon idea generation, idea evaluation and
nascent business development. His research interests include
entrepreneurship education and academic entrepreneurship,
managing the commercial exploitation of science and technology
within higher education and the development of technology based
innovations within networks.
Professor Simon Mosey
He has published his research within journals including
Entrepreneurship Theory and Practice, The Journal of Technology
Transfer, Technology Analysis & Strategic Management and the
International Journal of Production and Operations Management
and he is co-author of Ingenuity in Practice.
Dr Hannah Noke is an Associate Professor in Enterprise and
Innovation at the Nottingham University Business School. Her
research interests and publications are in the area of innovation,
covering the process of ‘steady state’ innovation, strategic renewal
through innovation in SMEs, as well as a growing research focus in
the area of discontinuous innovation.
Hannah has taught at both undergraduate and postgraduate levels
in the areas of operations management, new product development,
innovation management and entrepreneurship.
Dr Hannah Noke
www.nottingham.edu.my/business
www.nottingham.ac.uk/biology 5

Programme registration form
Outthinking the Competition
30 October 2013, Prince Hotel & Residence, Kuala Lumpur
Registration fee
Early bird price: RM1,100/person
Normal price: RM1,300/person
Group of three and above: RM1,000/person (for more than three delegates attending from the same company/institution)
Name: Dr/Mr/Mrs/Miss/Ms:
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HRDF claims
• The course fees may be claimed under Skim Bantuan Laithan
(SBL) of HRDF subject to terms and conditions
• Organisations wishing to claim HRDF can submit this
brochure to HRDF for approval. The brochure contains the
necessary information for HRDF to process
To submit this registration form or enquire further, please
email nubs.edp@nottingham.edu.my
Upon receipt of the registration form, an invoice with bank details
will be issued to request payment.
Registration fees must be prepaid by depositing the full fee into
our bank account or by issuance of a local order or guarantee letter
from your organisation to:
The University of Nottingham in Malaysia Sdn Bhd
HSBC Bank Malaysia Berhad
Account number: 301-879391-101 Swift code: HBMBMYKL
All cheques must be made payable to The University of Nottingham
in Malaysia Sdn Bhd.
Terms and conditions
A confirmation notification with details of the workshop will be issued to all participants at a later date.
Payment is required at least two days prior to the workshop date. If the designated participant cannot attend the workshop, a substitute attendee is
permitted. However if a confirmed participant or substitute attendee does not attend the workshop, the fee is still liable in full. Changes in the workshop
date, venue, time, trainers and fees can occur from time to time and the organiser reserves the right to reschedule/cancel the workshop and/or amend any
information in this brochure. In any circumstances, the organiser’s liability is limited only to the refund of paid registration fee.
Certificate of Attendance by
The University of Nottingham Malaysia Campus
www.nottingham.edu.my/business
www.nottingham.ac.uk/biology 5