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Fan Guide 07.indd - Detroit Lions

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GRIDIRON HEROES<br />

Lyrics to the <strong>Detroit</strong> <strong>Lions</strong> Fight Song<br />

(Verse)<br />

Hail the colors Blue and Silver let them wave.<br />

Sing their song and cheer the Gridiron Heroes brave,<br />

Fighting for fame, winning the game,<br />

Dashing to victory as they go.<br />

(Chorus)<br />

Forward down the field,<br />

A charging team that will not yield.<br />

And when the Blue and Silver wave,<br />

Stand and cheer the brave.<br />

Rah, Rah, Rah.<br />

Go hard, win the game.<br />

With honor you will keep your fame.<br />

Down the field and gain,<br />

A Lion victory!<br />

WELCOME TO FORD FIELD!<br />

<strong>Fan</strong>s, thank you for your continued support as we<br />

head into a new era of <strong>Lions</strong> football. During both<br />

Super Bowl XL and WrestleMania 23, worldwide<br />

attention and rave reviews were given to the City of<br />

<strong>Detroit</strong> and our crown jewel, Ford Field. <strong>Lions</strong> fans<br />

were an integral component in achieving that success,<br />

and we appreciate the dedication you displayed for<br />

our team and our city.<br />

As we strive to continue the momentum created by<br />

those spectacular events, our goal is for you to enjoy<br />

unique and exciting experiences at Ford Field. We<br />

are certain that the excitement of <strong>Detroit</strong> <strong>Lions</strong> football<br />

and an unrivaled mix of high-end entertainment will<br />

provide you a family destination that is fun, first-class<br />

and distinctively <strong>Detroit</strong>.<br />

We appreciate your continued loyalty as we help<br />

create great memories for you and your family this<br />

season.<br />

Sincerely,<br />

GO LIONS!<br />

Thomas J. Lewand<br />

Executive Vice President &<br />

Chief Operating Officer<br />

2000 Brush Street<br />

<strong>Detroit</strong>, MI 48226<br />

313.262.2000<br />

www.fordfield.com


FORD FIELD QUICK INFORMATION:<br />

Mailing Address: Ford Field, 2000 Brush Street<br />

<strong>Detroit</strong>, Michigan 48226<br />

Location: Located in the heart of downtown <strong>Detroit</strong> directly south of I-75 (Fisher<br />

Freeway), directly west of I-375 and across Brush Street from Comerica Park.<br />

Office Telephone: 313-262-2000<br />

Ticket Office: 313-262-2003<br />

Club Seat/Suite Members 313-262-2002<br />

Lost and Found 313-262-2611<br />

Roar & More Team Store 313-262-2200<br />

Websites:<br />

www.fordfield.com<br />

www.detroitlions.com<br />

We have compiled the <strong>Detroit</strong> <strong>Lions</strong> <strong>Fan</strong> <strong>Guide</strong> to provide a handy reference containing<br />

pertinent information and stadium policies. The guide has been developed as a service to<br />

our loyal fans to assist in providing exceptional experiences in a fun and safe environment.<br />

(Ford Field reserves the right to modify policies and procedures at any time.)<br />

GENERAL STADIUM INFORMATION<br />

ALCOHOL POLICY<br />

It is the intention of Ford Field to create an enjoyable experience for all guests so that<br />

everyone can return home safely after attending an event at Ford Field.<br />

∙ Alcohol sales cease at the end of the 3rd quarter for football games.<br />

∙ Ford Field reserves the right to end alcohol sales at any time and at any<br />

location within the facility to regulate guest consumption and behavior (see<br />

Guest Code of Conduct).<br />

∙ Guests must be 21 years old or older and present valid government I.D. to<br />

purchase alcoholic beverages. Guests observed passing alcohol to minors<br />

will be subject to ejection and/or arrest.<br />

∙ Guests may purchase no more than two alcoholic beverages at a time.<br />

∙ Ford Field reserves the right to card any guest purchasing or consuming<br />

alcoholic beverages at any time.<br />

∙ Guests may not take any alcoholic beverage out of the stadium and alcoholic<br />

consumption is prohibited in the parking areas.<br />

∙ Ford Field strongly encourages the use of a designated driver.<br />

Designated Driver Program<br />

Guests (21 years and older) can sign up for the Designated Driver Program at the<br />

nearest Guest Services location during <strong>Lions</strong> home games. Guests complete a<br />

pledge form promising not to consume alcoholic beverages and provide responsible<br />

transportation for their group members. The form can be used at most concession<br />

stands for a free 16 oz soft drink or a non-alcoholic beer. Non-alcoholic beer is<br />

available at the Turf Tavern stands at Sections 105, 121, 128, 132, 222, 236. Pledge<br />

forms can be filled out up until halftime of a <strong>Lions</strong> home game.<br />

ANIMALS<br />

Guests of Ford Field are not permitted to bring animals into the stadium or on the<br />

facility grounds. Exceptions are permitted for guide, signal or service animals to aid<br />

guests with disabilities.<br />

ANNOUNCEMENTS / BIRTHDAY & ANNIVERSARY<br />

Guests can place a birthday or anniversary message on the video boards during the <strong>Lions</strong><br />

home games for the “Up in Lights” promotion. The $100 donation fee goes directly to the<br />

<strong>Detroit</strong> <strong>Lions</strong> Charities. All payments must be received one week prior to the game to have<br />

the name(s) displayed. Contact the Community Affairs Department at (313) 216-4173.<br />

ATM LOCATIONS<br />

For our guests’ convenience, Ford Field has ATMs at the following locations within the facility:<br />

Gate A Section 141<br />

Gate D Section 129/130<br />

Gate G Section 112/113 and 113/114<br />

South Club Lobby at the Spiral Stairwell near the Guest Services desk on the 3rd<br />

level.<br />

AUTOMOBILE TROUBLE<br />

As a service to Ford Field guests, limited complimentary vehicle assistance may be<br />

available in any Ford Field parking lot or garage. Service is available before, during,<br />

and up to one hour after any event. Please contact the Security Command Center at<br />

313-262-2911 for assistance.<br />

BABY CHANGING STATIONS<br />

Baby Changing Stations are located in the restrooms on the concourse level. On the<br />

club level the stations are located in the family restrooms.<br />

CLUB LOUNGES<br />

The Club lounges are located on the north and south sides of the stadium on the 3rd<br />

levels and represent the ultimate in luxury with first-class concessions, upscale cuisine<br />

and much more. In order to access the Club Level, guests must have a Club Seat or<br />

Suite ticket or pass. For more information on Club Seats please call 313-262-2002.<br />

CONCESSIONS<br />

LEVY Restaurants provides both traditional stadium cuisine and specialty concession<br />

stands that include the following:<br />

Specialty Stands: located along Adams Street near Sections 103-108:<br />

Charlie Sanders BBQ (Section 103) Featured items are BBQ Pork Sandwich, Chicken<br />

Wings and Extreme Pork Nachos.<br />

Big Boy (Sections 108 and 237) Features the double-decker Big Boy sandwich, Slim<br />

Jim, fries and shakes.<br />

Pretzel Hastings (Section 105) Featuring specialty topped and stuffed pretzels.<br />

Paradise Deli (Section 105) Two kinds of deli sandwiches and Chicken Caesar Salad.<br />

Poletown Sausage (Section 103 and 121) Featuring over five different kinds of sausages.<br />

Motor City Margaritas (Section 106) Frozen margaritas or strawberry daiquiris sold in<br />

the souvenir yard glass. Also features Coronas and nachos.<br />

Traditional Stands:<br />

Streats of <strong>Detroit</strong> (109, 112, 115, 117, 121, 124, 125, 126, 131, 137, 139, 217, 223,<br />

227, 228, 229, 234, 238, 244) Features fan favorites: Hot dogs, nachos, pretzels, draft<br />

beer, popcorn, soft drinks, potato chips and assorted candies.<br />

Turf Tavern (Sections 105, 121, 128, 132, 222, 236) Featured items are Specialty<br />

bottled and draft beer, wine and peanuts.<br />

Mane Street Saloons (Sections 119, 132) Located on the 1st level in the north east and north<br />

west corners of the stadium. The Mane Street Saloons feature an array of specialty liquors.<br />

Tailgate Grill – (Sections 119, 121, 127, 133, 135, 219, 230, 235, 242) Featured items are<br />

burgers, hot dogs, chicken tenders, corn dogs, bratwurst, french fries and nachos.<br />

No. 20’s Pizza (Sections 111, 119, 123, 131, 135, 219, 226, 242) Triple cheese and<br />

pepperoni pizzas are fan favorites along with breadsticks and nachos.<br />

Portables (Located throughout the Stadium) LEVY has over 40 portables setup<br />

throughout the stadium to further accommodate every fan. Featuring items like cotton<br />

candy, roasted nuts, gyros, ice cream and extreme nachos.<br />

Mini Restaurants: “The Mini’s” are located on the South Club premium (third) level of<br />

the stadium. You must have a Club Seat or Suite ticket to gain access. The eight Mini<br />

favorites include:<br />

Field Favorites East (Section 214) and Field Favorites West (Section 201), Featuring<br />

nachos, popcorn, caramel corn and other snacks.<br />

Carvery East (Section 210) and Carvery West (Section 204). Three different handcarved<br />

sandwiches including the Roasted Turkey BLT and Smoked Sirloin.<br />

Grill 34 (Section 211) Featuring a Classic Reuben, BBQ Grilled Chicken sandwich,<br />

Hickory Smoked Beef Brisket and Chicken Tenders.<br />

<strong>Lions</strong> Trattorie (Section 208) Here you will find gourmet topped pizzas, Chicken or<br />

Italian Paninis and Triple Cheese and Pepperoni pizzas.<br />

Schmidt’s Grill (Section 209) Jumbo hot dog, foot-long bratwurst and our famous Char-<br />

Grilled Half-Pound Cheeseburger.<br />

Extreme Dawgs (Section 213) Our Extreme Dog Stand. Half-pound foot long hot dogs<br />

topped with our regional styles; Coney, Chicago, Carolina Red Dog and our famous<br />

Char-Grilled Half Pound Cheeseburger.<br />

CORNER LOUNGE<br />

The Corner Lounge is located on the 2nd level in the north east corner of the stadium<br />

near Section 224. Features a full bar and a rotating food menu. All guests 21 years and<br />

older may enjoy the Corner Lounge during designated times. Space is limited. Alcohol<br />

sales cease at the end of the 3rd quarter.<br />

COUNTDOWN TO KICKOFF – (1PM START)<br />

12:35pm Pre-game, on-field activities<br />

12:52pm Opponent Introductions<br />

12:55pm <strong>Lions</strong> Introductions<br />

12:58pm National Anthem<br />

1:00pm Coin Toss<br />

1:02pm Kickoff<br />

DISABLED GUESTS/ACCESSIBILITY INFORMATION<br />

Disabled guests are welcomed at Ford Field and will be treated the same as any other<br />

guest-with courtesy and respect. Ford Field takes pride in complying with the Americans<br />

with Disabilities Act (ADA). Please contact the nearest Guest Services locations for<br />

additional assistance.<br />

Disabled Parking<br />

Disabled parking areas are available on game days in parking Lot 4 (on Montcalm located<br />

just north of Ford Field and east of Brush Street) and the Ford Field Parking Deck (on St.<br />

Antoine off of Madison). Spots are available on a first-come, first-serve basis to our guests<br />

with the appropriate handicap permit and a state-issued license plate or placard. Parking<br />

facilities are ADA compliant. Guests needing assistance can enter through most Ford Field<br />

gates and may utilize any passenger elevator. Ramps are located at Gates B and D.<br />

Drop-Off/Pick-Up<br />

The Drop-off and Pick-up areas are located on the corners of Montcalm and Brush<br />

near Gate B and Adams and John R outside of Gate A. Please be patient as street<br />

closures and shuttle buses may impact those areas.<br />

Ambulatory Seating<br />

Ford Field provides accessible and companion seats. Wheelchair accessible seating<br />

is also available in the Suite and Club level sections. Seating is available for all guests<br />

needing assistance. Please contact the Ford Field Ticket Office at (313) 262-2003 for<br />

more information on availability and location. Ticket exchange may also be available<br />

on game and large event days. Check with Guest Services for more information.<br />

Assisted Living Devices<br />

Guests with disabilities can obtain Assisted Listening Devices at the Gate A Guest<br />

Services location.<br />

Wheelchairs<br />

Wheelchairs are available for transporting guests from the Guest Services locations to<br />

their stadium seats but will not be available for use during the event. Guests can be<br />

picked up at the conclusion of the event and brought back to the gate. Please contact<br />

the nearest Guest Services representative or usher for coordination.<br />

EMERGENCY EVACUATION PROCEDURE<br />

In an event of an emergency please direct your attention to the video boards and listen for<br />

announcements on the PA system. Ford Field team members will also provide direction.<br />

Guests with disabilities should contact the nearest usher or supervisor for assistance.<br />

ENTRY GATES<br />

Gates will open two hours prior to kick-off for <strong>Detroit</strong> <strong>Lions</strong> home games. Opening<br />

times for other events will vary. Guests can enter through Gates A, B, C, D, F, G and<br />

the Gate G East Bridge.<br />

FAMILY FUN ZONE<br />

(NO ALCOHOL, NO PROFANITY SECTION)<br />

Upper Concourse Level - Sections 337, 338, 339, 340<br />

FAN MAIL<br />

<strong>Fan</strong>s can write to any coach or player at:<br />

<strong>Detroit</strong> <strong>Lions</strong> Headquarters & Training Facility<br />

222 Republic Drive<br />

Allen Park, MI 48101<br />

The <strong>Detroit</strong> <strong>Lions</strong> cannot assume responsibility for lost or misdirected mail or articles.<br />

FIRST AID<br />

All First Aid locations will open two hours prior to kick-off and remain open a half hour<br />

after the game or event. The nurses are available to assist with medical concerns. A<br />

medical doctor and EMS are on site.<br />

Lower Concourse Level<br />

Main First Aid (#1) Across from Section 106/107<br />

Gate G (#2) Section 113<br />

Gate B (#3) Section 133<br />

Upper Concourse Level<br />

Gate E (#4) Section 225<br />

Gate C (#5) Section 236<br />

Suite - 4th Level Adjacent to Suite 417<br />

GUEST CODE OF CONDUCT<br />

Ford Field stands committed to providing exceptional fan experiences. <strong>Detroit</strong> <strong>Lions</strong><br />

fans top the NFL in their enthusiasm, team support and sportsmanship. Our image<br />

is shaped not only by our players, coaches and employees, but by our fans as well.<br />

We strive to create a high energy environment to lend support to our team, while<br />

maintaining a safe and exciting atmosphere. We need your help by abiding by the<br />

policies below. Thank you for your continued support and cooperation!<br />

The following guidelines have been established for guest behavior:<br />

- Please restrict movement in the seating area during game action.<br />

- Sit only in your ticketed seat and show tickets to a Ford Field representative<br />

upon request.<br />

- Never take matters into your own hands. Contact the nearest Ford Field<br />

representative if any issue arises.<br />

The following actions may lead to ticket revocation, ejection and/or arrest:<br />

- Displaying inconsiderate or otherwise inappropriate behavior towards others.<br />

- Using foul language.<br />

- Being intoxicated.<br />

- Throwing objects.<br />

- Violating the no smoking policy.<br />

- Attempting to access areas without the proper ticket and/or credential, or<br />

misuse of tickets and/or credentials.<br />

- Wearing obscene or indecent clothing.<br />

- Damaging or destruction to the building or property surrounding Ford Field<br />

including the parking areas.<br />

- Failing to follow the instructions of Ford Field representatives.<br />

We appreciate your cooperation in making Ford Field an enjoyable, safe and friendly<br />

experience for all.<br />

GUEST SERVICES LOCATIONS<br />

The Guest Services staff is available to help guests with a variety of questions and<br />

concerns including lost children, accessible seating, wheelchairs, general information,<br />

comment forms, emergencies, etc.<br />

Guest Services booths are located at the following sections:<br />

Lower Concourse Level<br />

Phone Number<br />

Gate A Section 100 313.262.2222<br />

Gate B Section 133<br />

Gate G Section 112<br />

Upper Concourse Level<br />

Gate C Section 236<br />

Gate E Section 224<br />

South Club<br />

West Levels 3 – 6 at Spiral Stairwell 313.262.2300<br />

East Level 3 at Gate G 313.262.2366<br />

North Club<br />

Level 3 Section 231 313.262.2230<br />

HALL OF LEGENDS:<br />

The Hall of Legends is located in the South Club Lounge and is open pre-game and<br />

post-game for Suite & Club seat members and guests. Features a casual tailgate lounge<br />

which includes ample seating, a buffet brunch and a full Premium Bar. Reservations are<br />

not required. For more information please contact Levy Restaurants at 313-262-2260.<br />

HAND BILLS/PASSOUT MATERIALS<br />

No handbills or promotional materials from outside organizations may be passed out<br />

or handed to guests of Ford Field.<br />

INFANT TICKET POLICY<br />

Children two (2) years of age and under will be permitted to enter Ford Field for <strong>Detroit</strong><br />

<strong>Lions</strong> home games without a ticket. They must be seated on a parent or guardian’s lap<br />

and must not interfere with the sightlines and/or enjoyment of other fans. Strollers and<br />

infant car seats and carriers are not permitted.<br />

INSPECTION PROCESS / PAT DOWNS<br />

Ford Field reserves the right to search all persons and inspect all items that enter Ford<br />

Field. Guests entering Ford Field are subject to a visual inspection, bag inspection,<br />

pat down and metal detecting hand wands and/or walk-through devices. With the<br />

tendering of the ticket and entering the stadium, each guest consents to such searches<br />

and waives any related claims against the NFL, its Member Clubs, its affiliates, or its<br />

agents. Electing not to consent to these searches yields denied entry into the stadium.<br />

Additional security measures may be implemented to ensure the safety of all guests<br />

and personnel within the facility.<br />

ITEMS NOT PERMITTED IN THE STADIUM<br />

The items not permitted into Ford Field are in accordance with NFL Best Practices and are<br />

strictly enforced during <strong>Detroit</strong> <strong>Lions</strong> home football games and stadium events. Guests<br />

should return these items to their vehicles or place them in the trash receptacles, prior<br />

to gate entry. Prohibited items may also be confiscated by Ford Field staff. Ford Field<br />

is not responsible for any items left at the gates or in the trash receptacles. Under no<br />

circumstances will the items be checked at the gates.<br />

PROHIBITED AND RESTRICTED ITEMS:<br />

- Aerosol Cans (hair spray, mace, pepper spray, etc.)<br />

- Animals (except assistive animals for people with disabilities)<br />

- Backpacks, luggage, grocery, duffle bags, large bags, large purses or large camera<br />

cases. 8 1/2” x 14” x 10” is maximum size for entry<br />

- Balloons (air or helium)<br />

- Balls (beach balls, footballs, baseballs, etc.)<br />

- Banners<br />

- Beverages or liquids (cans, bottles or boxes)<br />

- Camcorders and tripods<br />

- Professional cameras or cameras with lenses that are over five inches long and/or<br />

50mm or above<br />

- Confetti or glitter<br />

- Decals or stickers<br />

- Coolers of any kind, including small soft pack coolers<br />

- Fireworks<br />

- Food<br />

- Illegal substances<br />

- Laser pointers<br />

- Noisemaking devices (bells, horns, kazoos, whistles etc.)<br />

- Objects that can be used as missiles or projectiles (including sticks, bats, clubs and<br />

frisbees)<br />

- Permanent Markers or Paint<br />

- Strollers and infant/car seat carriers<br />

- Umbrellas<br />

- Weapons


Possession of a firearm or any other weapons is strictly forbidden. Possession of such<br />

weapons will result in immediate confiscation, ejection and possible arrest.<br />

ITEMS PERMITTED AFTER INSPECTION:<br />

- Binoculars and binocular cases<br />

- Cameras and small camera cases (must comply with the camera/lens limits)<br />

- Diaper bags (only if accompanied by a child)<br />

- Small bags, purses and fanny packs (must comply with the bags limits)<br />

- Small radios (must be used with an earpiece)<br />

- Signs (must comply with standards of taste and decency; no profane or offensive<br />

messages)<br />

KIDS CLUB<br />

The <strong>Detroit</strong> <strong>Lions</strong> Kids Club annual membership is $25. Members will receive<br />

newsletters, a pack of goodies, a Membership card and an invitation to participate<br />

in Kids Day held at Ford Field. Sign up is available in the Kids Zone on the 2nd level<br />

near the Family Fun Zone Section 340/341 in the Big Boy concession area. For more<br />

information please call 313-262-2248 or log on to www.<strong>Detroit</strong>lions.com.<br />

KIDS ZONE<br />

The Kids Zone is available for children who are escorted by an adult during <strong>Detroit</strong><br />

<strong>Lions</strong> games. The Kids Zone is located on the 2nd level near the Family Fun Zone<br />

Section 340/341 in the Big Boy concession area. Face painters and other activities<br />

will be available for children until half-time.<br />

LOST AND FOUND<br />

Guests needing to claim or report lost items during an event should visit the Gate A<br />

Guest Services location, up until a half hour after the game or event. Guests inquiring<br />

about lost items at previous events should call the Lost and Found hotline at 313-<br />

262-2611. Everything possible will be done to locate the legal owners, and return the<br />

property to them. If the owner(s) cannot be located, the unclaimed property will be<br />

disposed of according to State Law Act #238. Ford Field cannot be held responsible<br />

for lost or damaged items.<br />

LOST GUESTS AND CHILD ID WRISTBANDS<br />

Lost guests and lost parents should report to the Gate A Guest Services location for<br />

assistance.<br />

In an effort to decrease the possibility of separation, all parents are encouraged to<br />

sign their child up for the Child Registration program. After registering at any Guest<br />

Services location, children will receive a wristband with his/her section, seat and<br />

parent’s cell number on the inside of the band that will assist in helping children find<br />

their lost parents.<br />

PARKING<br />

Ford Field, in partnership with local parking operators, manages 5,000 parking spaces<br />

surrounding Ford Field. Parking facilities adjacent to Ford Field and Comerica Park<br />

are reserved lots for Suite and Club Seat Members, as well as guests with disabilities.<br />

There are numerous parking lots surrounding Ford Field that operate public parking on<br />

a first-come, first-serve basis. Access to parking facilities is generally three hours prior<br />

to kick-off. Vehicles will be directed into spaces and reserving spaces is not allowed.<br />

Tailgating and re-entry access is prohibited in parking facilities adjacent to Ford Field.<br />

However, tailgating is permitted in the Eastern Market area and other areas outside<br />

of the Central Business District. For additional parking information, please pick up a<br />

Parking Map at the Guest Services locations or log on to www.fordfield.com.<br />

Taxicabs<br />

The taxicab drop-off and pick-up area is located on Adams Street between Witherell<br />

and John R streets. Report to Gate A Guest Services for assistance or contact<br />

Checker Cab directly at (313) 963-7000 for service.<br />

Limousines<br />

Limousine drop-off and pick-up is located on Montcalm between Witherell and Brush.<br />

After dropping off guests, limousines will park in an alternative location. Staging for<br />

pick-ups on Montcalm will begin at the start of the 4th quarter.<br />

Tour/Group Buses<br />

Tour/group bus parking is located on the north Fisher (I-75) Freeway Service Drive, north<br />

of Comerica Park and Ford Field, at the direction of Ford Field Parking Operators.<br />

Shuttles<br />

The shuttle van and mini bus staging area is located on John R, between Adams<br />

and Madison, on the north side of Madison at John R. This is a staging area, not a<br />

parking area. Drop-offs will begin two hours before game time. Staging for pick-ups<br />

will begin at the start of the 4th quarter. Please contact area venues for their shuttle<br />

service availability.<br />

PAY PASS<br />

Just one tap of your MasterCard PayPass card on the reader at the concession stands<br />

and you’re good to go. It works just like your traditional MasterCard card—but no more<br />

swiping or giving your card to cashiers. No fishing for coins or waiting for change.<br />

PayPass makes the transaction process simpler and quicker for all. Applications for<br />

Pay Pass are available at the MBNA booths throughout the concourse.<br />

PAY PHONES<br />

Pay phones are located throughout the stadium:<br />

Lower Concourse<br />

Gate A - adjacent to escalators at Section 100<br />

Gate G - adjacent to southeast elevators at Section 112<br />

(a TDD phone - Telecommunications Device for the Deaf)<br />

Upper Concourse<br />

At the top of the escalators at Gate G<br />

RADIO BROADCAST<br />

Tune in to the <strong>Detroit</strong> <strong>Lions</strong> flagship station, WKRK Free FM 97.1, for traffic updates<br />

and <strong>Lions</strong> pre- and post-game coverage.<br />

RE-ENTRY POLICY<br />

Re-entry is not permitted during <strong>Detroit</strong> <strong>Lions</strong> games and large events. There will be a<br />

limited re-entry policy for guests with emergency medical conditions. Please report to<br />

any Guest Services locations for additional information.<br />

RESTROOMS<br />

Ford Field has 105 restrooms most of which are ADA accessible. This includes 13 family<br />

restrooms which are for parents/guardians with children and disabled guests only.<br />

ROAR & MORE TEAM STORE<br />

“The Roar & More” team store is located on the lower concourse near Gate A in the<br />

main atrium near Section 100/101. The store is generally open during games and<br />

large events, and during the week, Monday through Friday from 10:30am – 3:00pm<br />

(January – July), and 9:30am – 4:00pm (August – December.) Additional retail kiosks<br />

are located throughout the stadium.<br />

ROOFTOP SUITE<br />

The Rooftop Suite is on the 7th floor and is available for private pre-game parties.<br />

Guests must have the proper credentials and a stadium ticket to access the Rooftop<br />

Suite. Please contact the Premium Sales Department at 313-262-2002 for rental<br />

prices and availability.<br />

SCALPING ORDINANCE/RESALE OF TICKETS<br />

The resale of tickets is not permitted on Ford Field grounds. Ticket Scalping is defined<br />

in the 1984 <strong>Detroit</strong> City Code, Section 5-1-3 and Michigan Compiled Laws (MCL),<br />

Section 750.465.<br />

SIGNS/POSTERS/BANNERS<br />

Guests are welcome to display signs in the stadium during events, provided they are<br />

not in poor taste, political, offensive, profane or an advertisement. The sign should not<br />

impede another guest’s view of the playing field, cause a disturbance among other<br />

fans, or cover any stadium signage. Ford Field reserves the right to confiscate any sign<br />

or posters. No signs with poles are permitted. No banners are permitted.<br />

SMOKING POLICY<br />

For the health and comfort of our guests, smoking is not permitted in Ford Field. Guests<br />

who fail to comply with the policy after appropriate warnings may be subject to ejection.<br />

During <strong>Lions</strong> home games, smoking is generally permitted in the following areas:<br />

During the entire game:<br />

• Gate A - outside on the deck above the Ticket office. Enter through the<br />

Executive Entrance.<br />

• Gate E<br />

• North Patio Terrace – 2nd Level near Section 232/233 (weather permitting).<br />

• Cigar Bar – inside the North Club Lounge for Club and Suite guests only<br />

post game.<br />

30 minutes after kick-off:<br />

• Gate C<br />

• Gate D<br />

• Gate G<br />

Half-time only:<br />

• Gate B<br />

• Gate F<br />

• Brush Street Roll-Up doors (weather permitting).<br />

STAFF (FORD FIELD TEAM MEMBERS)<br />

Ford Field Partner Companies<br />

Ford Field has retained three outstanding partners to ensure every aspect of your visit<br />

is world-class.<br />

Levy Restaurants is the official caterer and concessionaire for Ford Field Suites, Club<br />

Dining, Events and General Concessions. Levy Restaurants brings its signature highquality<br />

culinary experience by preparing an exquisite selection of everyone’s favorites.<br />

Levy Restaurants is an internationally-recognized company headquartered in Chicago<br />

with several restaurants, stadiums and arenas across the United States.<br />

S.A.F.E. Management is a specifically tailored event & crowd management company<br />

that specializes in sport facility and special event management, providing trained<br />

Ushers, Ticket Takers, Guest Services & Security positions, emphasizing guest service.<br />

The goal is to provide all guests and fans of the <strong>Detroit</strong> <strong>Lions</strong> and Ford Field the most<br />

pleasant experience possible by creating and maintaining an enjoyable and S.A.F.E.<br />

environment, communicating correct information and promoting a professional image.<br />

Knight Facilities Management provides high-quality housekeeping services for ultimate<br />

comfort at Ford Field. They are committed to maintaining an environment that is clean,<br />

inviting and efficient. You will notice their effort throughout all areas of the stadium.<br />

SUITES<br />

Entertaining clients, vendors, and employees has never been easier! Ford Field<br />

suites offer the complete entertainment package: premium parking, great seats,<br />

VIP treatment, first class services and amenities, and gourmet food and beverages.<br />

There are a total of 132 suites in Ford Field with 115 suites housed on the south side<br />

of the stadium and 17 on the north side. Please contact the Premium Suites Sales<br />

department for leasing availability at (313) 262-2001.<br />

TICKETS<br />

Ford Field Ticket Office:<br />

During <strong>Detroit</strong> <strong>Lions</strong> home games and large events:<br />

The Ticket Office and Will Call windows are located outside of Gate A on the southwest side<br />

of the stadium (unless otherwise designated.) Normally open three hours prior to kick-off.<br />

During regular business hours:<br />

The Ticket Office is located inside Ford Field at the Gate G ticket windows.<br />

Monday through Friday: 10:00 a.m. - 6:00 p.m.<br />

313-262-2003<br />

During large events: 313-262-2000<br />

For more information log on to the website at: www.<strong>Detroit</strong>lions.com/tickets.<br />

Ticketmaster<br />

Ford Field utilizes Ticketmaster for outlet ticket sales throughout the area.<br />

Call Ticketmaster for nearest locations: 248-645-6666<br />

Internet: www.ticketmaster.com<br />

TICKET POLICIES<br />

Advance Ticket Sales<br />

During <strong>Lions</strong> home games, advance ticket sales for upcoming events at Ford Field will<br />

be sold at the indoor ticket windows, just inside of Gate A until the end of halftime.<br />

Duplicate/Counterfeit Tickets<br />

If duplicate or counterfeit tickets exist, please notify an usher or Supervisor who will<br />

bring both sets of tickets to the outside Gate A ticket office for resolution.<br />

Lost or Stolen Tickets<br />

Guest with tickets which are lost, stolen, or destroyed may report to the outside Gate<br />

A ticket windows (which opens two hours before the start of the game or event, unless<br />

otherwise designated). The Ticket Office will attempt to resolve the ticket issues.<br />

This policy also applies to tickets that are presented at the Ford Field entrance gates<br />

bearing the wrong date. If possible, guests should contact the Ticket Office prior to the<br />

event date for resolution.<br />

Revocable License<br />

Your ticket is a revocable license. It may be revoked and admission refused at the<br />

sole discretion of Ford Field and the <strong>Detroit</strong> <strong>Lions</strong>. Ford Field and the <strong>Detroit</strong> <strong>Lions</strong><br />

reserve the right, without the refund of any portion of the ticket purchase price, to<br />

refuse admission or eject any person whose conduct is deemed disorderly or fails to<br />

comply with the terms and conditions contained therein.<br />

Guests are at their own risk with respect to the dangers incidental to football games and<br />

other events whether occurring prior to, during, or after the actual game or event. Ford<br />

Field and the <strong>Detroit</strong> <strong>Lions</strong> are not responsible for lost, stolen, or damaged property.<br />

Will Call<br />

The Will Call windows, outside at the Gate A ticket office, are designed to allow guests<br />

to pick up tickets on game or event days, starting two hours before the start of the<br />

event (unless otherwise designated). Guests MAY NOT leave tickets or other items at<br />

Will Call for other guests.<br />

Zero Tolerance<br />

The <strong>Detroit</strong> <strong>Lions</strong> and Ford Field may revoke the season tickets of those individuals<br />

whose conduct is determined inappropriate. Please be aware that the Ticket Holder<br />

is accountable for the conduct of his or her guests. Should a guest using the season<br />

tickets behave in unacceptable ways, the season tickets may be revoked without<br />

refund, even if the Season Ticket Holder is not directly involved. We invite you to report<br />

any unruly and unacceptable conduct to Ford Field security.<br />

TOURS<br />

We invite you to visit Ford Field for a behind-the-scenes tour. Get a peek at a Ford<br />

Field suite, the <strong>Lions</strong> locker room and walk down the tunnel to the field and stand on<br />

the turf for a player’s view of the stadium.<br />

Ford Field Tours are offered at 11:00am and 1:00pm on Mondays, Thursdays and<br />

Fridays from June – December. From January – May tours are offered twice a<br />

week on Mondays and Fridays. Each tour will start from inside Gate G, and will last<br />

approximately one hour. Tour prices are $7 for adults and $5 for children and senior<br />

citizens. Groups of 25 or more can schedule a tour by calling 313-262-2000. Tours<br />

will not be conducted on weekends, large event days and major holidays. Tours are<br />

subject to cancellation and routes may vary according to availability. Please call the<br />

tour hotline at 313-262-2100 for additional information or log on to www.fordfield.com.<br />

TRANSPORTATION<br />

Construction and Traffic<br />

For construction and traffic updates log on to www.Mich.Gov/MDOT.<br />

<strong>Detroit</strong> People Mover<br />

Owned and operated by the <strong>Detroit</strong> Transportation Corporation, the <strong>Detroit</strong> People Mover<br />

can place fans very close to Ford Field. With 13 stops throughout downtown <strong>Detroit</strong>, Ford<br />

Field guests can find a station conveniently located near almost any parking facility.<br />

The People Mover’s nearest stations to Ford Field:<br />

Broadway (12) Corner of Broadway and John R.<br />

(next to the Boll Family Center YMCA)<br />

Greektown (10) Inside Greektown Casino, Level 3<br />

Cadillac Center (11) Gratiot Ave. and Library St. (across from Compuware)<br />

Grand Circus Park (13) Park Street & Woodward Ave in the<br />

David M.Whitney Building.<br />

The People Mover fare is ¢.50 USD. Both U.S. coins and tokens, which are available<br />

in or near each station, are accepted. Half-fare tokens are available for senior citizens,<br />

disabled riders, and Medicare cardholders. Monthly, Annual and Convention Fast<br />

Passes are also available. A total roundtrip is 15 minutes, with trains arriving at each<br />

station every 4-5 minutes. For more information about the <strong>Detroit</strong> People Mover,<br />

call 800-541-RAIL or 313-224-2160 or visit them online at www.thepeoplemover.com.<br />

D-DOT Transportation<br />

The <strong>Detroit</strong> Department of Transportation (D-DOT) buses service the City of <strong>Detroit</strong><br />

and major destinations including Eastland and Northland Malls, Fairlane Town Center<br />

and the <strong>Detroit</strong> Zoo.<br />

Ford Field is located along the system routes #7 Cadillac-Harper, #16 Dexter, #18<br />

Fenkell, #23 Hamilton, #25 Jefferson, #34 Gratiot, #36 Oakland, #53 Woodward and<br />

#78 Imperial Limited. Eleven downtown routes operate 24 hours including: #16 Dexter,<br />

#18 Fenkell, #25 Jefferson, #34 Gratiot ,#37 Michigan, and are within walking distance<br />

to Ford Field. Stops nearest to the stadium are located at various points along Gratiot,<br />

Woodward Avenue and Fisher Freeway (I-75) Service Drive. For more information<br />

about DDOT, call 888-336-8287 or visit them online at www.<strong>Detroit</strong>mi.gov/ddot.<br />

SMART<br />

SMART provides fixed routes and Community Transit bus service to Macomb County<br />

and selected areas of Oakland and suburban Wayne County communities. The<br />

following SMART fixed routes have stops near Ford Field:<br />

110 West Jefferson 495 John R.<br />

125 Fort Street 510 Van Dyke<br />

150 Taylor 530 Schoenherr<br />

200 Michigan Avenue 560 Gratiot<br />

305 Grand River Avenue 610 - 615 Kercheval<br />

410 Woodward 620 Charlevoix<br />

Woodward Local 440,450+460 635 East Jefferson Express<br />

For more information about SMART, call 866-962-5515 or visit them online at www.<br />

Smartbus.org.<br />

WINDSOR BUS<br />

The Tunnel Bus, operated by Transit Windsor, offers transportation between downtown<br />

Windsor and <strong>Detroit</strong> for <strong>Lions</strong> home games. Buses begin returning to Windsor immediately<br />

after, and up to a maximum of 60 minutes after the game. For more information about<br />

Transit Windsor, call 877-746-4311 or visit them online at www.CityWindsor.Ca.


Accessibility<br />

Ramp<br />

Main Level<br />

Seating<br />

DIRECTIONS<br />

GATE B<br />

MAIN CONCOURSE<br />

ENTRANCE<br />

RESERVED SUITE<br />

TICKETHOLDER PARKING<br />

SUITE/CLUB<br />

ENTRANCE<br />

I-75<br />

MONTCALM STREET<br />

GATE C GATE D GATE E<br />

UPPER CONCOURSE<br />

ENTRANCE<br />

337<br />

PARTY<br />

SUITE<br />

1<br />

336<br />

MAIN CONCOURSE<br />

ENTRANCE<br />

PARTY<br />

PARTY<br />

SUITE NS3 NS4 NS5 NS6 NS7 NS8 NS9 NS10NS11NS12 NS13 NS14 NS15 SUITE<br />

2<br />

16<br />

PARTY<br />

SUITE<br />

17<br />

335 334 333 332 331 330 329 328 327 326<br />

RESERVED SUITE<br />

TICKETHOLDER PARKING<br />

UPPER CONCOURSE<br />

ENTRANCE<br />

325<br />

Ford Field<br />

2000 Brush Street - <strong>Detroit</strong>, Michigan 48226<br />

(313) 262-2000 - www.fordfield.com<br />

Ford Field is located just south of I-75 (Fisher Freeway) and directly across Brush Street from Comerica Park. For additional information log on<br />

to the website at www.Fordfield.com.<br />

LIONS<br />

VISITORS<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

LIONS<br />

BRUSH STREET<br />

338<br />

235 234 233 232 231 230 229 228 227 226 324<br />

237236 225 224<br />

339<br />

323<br />

238<br />

340<br />

132 131 130 129 128 127 126 125 124 123 122 223<br />

322<br />

121<br />

239 133<br />

222<br />

341<br />

120<br />

321<br />

240 134<br />

221<br />

342<br />

135<br />

VISITORS<br />

119<br />

320<br />

241<br />

220<br />

136<br />

118<br />

343<br />

319<br />

242<br />

219<br />

137<br />

117<br />

344<br />

318<br />

243<br />

218<br />

138<br />

116<br />

345<br />

317<br />

244<br />

217<br />

139<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

115<br />

REPLAY SCREEN<br />

LIONS<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

LIONS<br />

REPLAY SCREEN<br />

GATE F<br />

RESERVED SUITE<br />

TICKETHOLDER<br />

PARKING<br />

I-375<br />

ST. ANTOINE STREET<br />

FROM SOUTHWEST DETROIT, DOWNRIVER SUBURBS AND TOLEDO: Follow northbound I-75 (Fisher Freeway) and exit at Grand River Avenue<br />

(Exit 50). Proceed on the I-75 Service Drive across Grand River and Woodward Avenues. Continue on the Service Drive and turn right on<br />

Brush St. Proceed one block, and Ford Field will be on the left.<br />

FROM ANN ARBOR, METRO AIRPORT AND WESTERN SUBURBS: Follow I-94 (Ford Freeway) eastbound to southbound I-75 (Chrysler<br />

Freeway) to I-375 and exit at Madison Avenue (exit on the left). Turn right at the first light, St. Antoine St. Proceed one block, and Ford Field<br />

will be on the left.<br />

LIONS<br />

Parking Deck Bridge<br />

346<br />

347<br />

GATE A<br />

MAIN CONCOURSE<br />

ENTRANCE<br />

245<br />

246<br />

140<br />

141<br />

100<br />

LIONS<br />

112<br />

101 102 103 104 105 106 107 108 109 110 111<br />

214<br />

200 202 203 204 205 206 207 208 209 210 211 212<br />

201<br />

213 33<br />

32<br />

31<br />

00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30<br />

114<br />

113<br />

216<br />

215<br />

316<br />

315<br />

H<br />

GATE G<br />

LOWER CONCOURSE<br />

ENTRANCE<br />

RESERVED SUITE<br />

TICKETHOLDER/MEDIA<br />

PARKING<br />

SUITE/MEDIA<br />

ENTRANCE<br />

MEDIA WILL-CALL<br />

FROM LANSING, NOVI, NORTHERN WAYNE AND WESTERN OAKLAND COUNTY SUBURBS: (From Lansing, Novi area, take I-96 East to<br />

I-275 South to continue on I-96 East). Take I-96 East to I-75 (Fisher Freeway) North and exit at Grand River Avenue (Exit 50). Proceed on the<br />

I-75 Service Drive across Grand River and Woodward Avenues. Continue on the Service Drive and turn right on Brush St. Proceed one block,<br />

and Ford Field will be on the left.<br />

FROM SOUTHFIELD, NORTHWESTERN DETROIT, NORTHERN SUBURBS AND OAKLAND COUNTY: Follow M-10 (Lodge Freeway) South to<br />

northbound I-75 (Fisher Freeway) and exit at Grand River Avenue (Exit 50). Proceed on the I-75 Service Drive across Grand River and Woodward<br />

Avenues. Continue on the Service Drive and turn right on Brush St. Proceed one block, and Ford Field will be on the left.<br />

TICKET OFFICE/<br />

TICKET WILL CALL<br />

FROM PONTIAC, TROY AND NORTHERN DETROIT SUBURBS: Follow southbound I-75 (Chrysler Freeway) to I-375 and exit at Madison<br />

Avenue (exit on the left). Turn right at the first light, St. Antoine St. Proceed one block, and Ford Field will be on the left.<br />

BEACON STREET<br />

FROM PORT HURON, GROSSE POINTE AND EASTERN SUBURBS: Follow I-94 (Ford Freeway) West to I-75 (Chrysler Freeway) South. Follow<br />

I-75 South to I-375 and exit at Madison Avenue (exit on the left). Turn right at the first light, St. Antoine St. Proceed one block, and Ford Field<br />

will be on the left.<br />

Upper Level<br />

Legend<br />

These are general driving directions to the vicinity of Ford Field. We highly recommend that you check with the Michigan Department of<br />

Transportation and the City of <strong>Detroit</strong> Department of Transportation for road closures and detours (www.mdot.state.mi.us) and (www.ci.detroit<br />

mi.us/ddot).<br />

GATE C<br />

i<br />

Elevator<br />

Stair<br />

Stair<br />

Stair Stair<br />

North Club Entrance<br />

Elevators<br />

Elevator<br />

Stair<br />

Stair<br />

GATE E<br />

"The Corner"<br />

Stair<br />

North Club<br />

Entrance<br />

Stair<br />

Grill<br />

Deli<br />

Automatic Teller Machine<br />

Designated Smoking Area<br />

Family Stand<br />

235 234 233 232 231 230 229 228 227 226<br />

237236 225 224<br />

238<br />

223<br />

Traditional Concession<br />

Accessible Entrance/Ramp<br />

Stair<br />

Walkway<br />

GATE A<br />

(Entrance to<br />

Main Concourse Level)<br />

239<br />

240<br />

241<br />

242<br />

243<br />

244<br />

245<br />

246<br />

Escalators<br />

Stair<br />

Stair<br />

Escalators<br />

LIONS<br />

VISITORS<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

LIONS<br />

1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0<br />

LIONS<br />

Stair<br />

Stair<br />

Stair Stair<br />

Elevators<br />

222<br />

221<br />

220<br />

219<br />

218<br />

217<br />

216<br />

215<br />

Stair<br />

Escalators<br />

Escalators<br />

Elevators<br />

Stair<br />

Stair<br />

Elevator<br />

GATE<br />

Parking Deck Bridge<br />

(Entrance to<br />

Main Concourse Level)<br />

Italian<br />

Pasta<br />

Sausage House<br />

Fries/Burgers<br />

Pretzel<br />

Barbecue<br />

Frozen Yogurt<br />

Beers of the World<br />

i<br />

Women’s Restroom<br />

Men’s Restroom<br />

Family Restroom<br />

Public Telephone<br />

Guest Services<br />

First Aid<br />

General Seating<br />

Stair<br />

Portable Concession Stand<br />

Club Seating<br />

Retail<br />

Advance Ticket Sales

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