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1O1O Launches the BlackBerry Pearl 8120 smartphone With ... - CSL

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For Immediate Release<br />

<strong>1O1O</strong> <strong>Launches</strong> <strong>the</strong> <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong> <strong>smartphone</strong><br />

<strong>With</strong> a host of enhanced features, it offers everything customers need<br />

Hong Kong, 30 November 2007 – <strong>CSL</strong> <strong>1O1O</strong> announces <strong>the</strong> launch of <strong>the</strong> new<br />

<strong>BlackBerry</strong> ® <strong>Pearl</strong> <strong>8120</strong>. <strong>With</strong> its sleek and stylish design, <strong>1O1O</strong> customers who<br />

are frequent travellers can carry <strong>the</strong> <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong> wherever <strong>the</strong>y go. <strong>With</strong><br />

a range of newly launched <strong>1O1O</strong> value-added services and service package tailormade<br />

for <strong>BlackBerry</strong> ® <strong>smartphone</strong> users, customers not only can enjoy <strong>1O1O</strong>’s<br />

comprehensive mobile solutions via its superior EDGE network, but also can work<br />

flexibly, wherever <strong>the</strong>y are.<br />

<strong>With</strong> a series of new <strong>1O1O</strong> value-added services, customer can now work<br />

wherever <strong>the</strong>y are<br />

<strong>1O1O</strong> introduces <strong>the</strong> brand new value-added services “Q9 Chinese Stroke Input”,<br />

“Real-time HK/China Stock Quotes & Forex (JAVA)” and “PIM Sync” which are<br />

tailor-made for <strong>BlackBerry</strong> <strong>smartphone</strong>s. <strong>With</strong> <strong>the</strong> latest APAC Traveller Package<br />

and <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong>, <strong>1O1O</strong> customers can stay informed and in closer<br />

contact with o<strong>the</strong>rs anytime, anywhere.<br />

<strong>1O1O</strong> offers all <strong>BlackBerry</strong> <strong>smartphone</strong> users <strong>the</strong> new “Q9 Chinese stoke input”.<br />

Just input a maximum of 3 strokes to get <strong>the</strong> Chinese character customers want,<br />

and with <strong>the</strong> special features of Common Short Phrase, Smart Character Selection,<br />

Traditional/Simplified Text Conversion, Related Characters and Common<br />

HK/Business Phrases, customers can now compose a Chinese email or message<br />

to communicate with business partners and friends with more ease than ever!<br />

In addition, <strong>1O1O</strong> “Real-time HK/China Stock Quotes & Forex (JAVA)” offers<br />

comprehensive financial information, including Real-time HK/China Stock Quotes,<br />

A/H Stock Comparison Table, Real-time HK/China/Global Indices, Brokers’<br />

Buy/Sell Queues, Commentary, Real-time Foreign Exchange Rates and Gold<br />

Prices. The real-time update of stock quotes and forex with auto-refresh function<br />

helps customers stay on top of <strong>the</strong> ever-changing market and gives <strong>the</strong>m greater<br />

investment advantages!


<strong>1O1O</strong> customers can soon enjoy <strong>the</strong> exclusive “PIM Sync” service. <strong>With</strong> just one<br />

touch, customers with <strong>BlackBerry</strong> ® Internet Service can synchronize <strong>the</strong>ir<br />

Outlook/Outlook Express contacts and calendar between <strong>BlackBerry</strong> <strong>smartphone</strong>s<br />

and personal computers. Customers can even set up scheduled autosynchronization,<br />

allowing <strong>the</strong>m to manage <strong>the</strong>ir personal information, as well as<br />

<strong>the</strong>ir time.<br />

<strong>1O1O</strong>’s APAC Traveller Package offers customers simpler data roaming<br />

plans<br />

<strong>1O1O</strong> + <strong>BlackBerry</strong> is a popular mobile solution among corporations and business<br />

professionals. That is because <strong>1O1O</strong> provides a truly global roaming coverage and<br />

a range of flexible Traveller Plans, so customers can enjoy top quality data roaming<br />

services in over 168 destinations around <strong>the</strong> world with <strong>the</strong> <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong>.<br />

<strong>1O1O</strong> launches <strong>the</strong> APAC Traveller Package. <strong>With</strong> just one flat-rate plan,<br />

customers can enjoy data roaming (included <strong>the</strong> data roaming usage of <strong>BlackBerry</strong><br />

email and o<strong>the</strong>r value-added services) in 12 countries and destinations by specified<br />

mobile operators, including Australia, China, India, Indonesia, Japan, Macau,<br />

Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand. <strong>1O1O</strong><br />

customers can save more on roaming costs and enjoy superior communications<br />

without any geographical constraints.<br />

The <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong> is available at a special price as low as $2,188<br />

Taking <strong>the</strong> design cue from <strong>the</strong> stylish <strong>BlackBerry</strong> <strong>Pearl</strong>, <strong>the</strong> <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong><br />

supports Quad-band GSM, GPRS and EDGE networks. It is equipped with <strong>the</strong><br />

popular trackball navigation system and <strong>the</strong> newly-added Wi-Fi connectivity and an<br />

externally accessible microSD/SDHC expandable memory slot. The <strong>BlackBerry</strong><br />

<strong>Pearl</strong> <strong>8120</strong> is also equipped with a 2 Mega pixel camera with 5x digital zoom and<br />

enhanced flash, as well as video capture, toge<strong>the</strong>r with <strong>the</strong> Roxio ® Media Manager<br />

at <strong>the</strong> Desktop Manager software, enabling customers to enjoy <strong>the</strong> most advanced<br />

mobile entertainment.<br />

From now on, customers who subscribe to <strong>the</strong> specified <strong>1O1O</strong> + <strong>BlackBerry</strong> for<br />

Individuals Monthly Plan or Traveller Monthly Plan can enjoy a special offer. They<br />

can purchase <strong>the</strong> <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong> at a special price as low as $2,188* only<br />

(list price: $3,688). Those customers subscribing to <strong>the</strong> $538 <strong>1O1O</strong> + <strong>BlackBerry</strong><br />

for Individuals Monthly Plan, $888 or $1,098 Traveller Monthly Plan can enjoy a<br />

free* <strong>BlackBerry</strong> <strong>Pearl</strong> <strong>8120</strong> to take full advantage of <strong>1O1O</strong>’s comprehensive<br />

mobile services!<br />

To find out more, please call <strong>the</strong> 24-hour <strong>1O1O</strong> Sales Hotline at 2988 1010, or visit<br />

our homepage www.<strong>CSL</strong>1010.com/blackberry.


* The offer is only applicable to designated credit card holders. Customers are required to<br />

subscribe to specified monthly plan and sign an 18-month contract. O<strong>the</strong>r terms and<br />

conditions apply.<br />

Real-time Stock Quote & Forex (JAVA) Plans<br />

Monthly<br />

Fee<br />

Including<br />

JAVA Plan A $138 Free access to HK stock quotes / indices / Forex / financial<br />

information<br />

JAVA Plan B $238 Free access to HK stock quotes / indices / Forex / financial<br />

information, toge<strong>the</strong>r with brokers’ buy / sell queues<br />

JAVA Plan C $176 Free access to HK stock quotes / indices / Forex / A/H<br />

Comparison Table / financial information. Plus free access to<br />

content under Finance Channel (HK & China Info) via WAP<br />

JAVA Plan D $276 Free access to HK stock quotes / indices / Forex / A/H<br />

Comparison Table / financial information. Plus brokers’ buy / sell<br />

queues and free access to content under Finance Channel (HK &<br />

China Info) via WAP<br />

Remarks: Mobile data charges apply for using Real-time Stock Quote & Forex (JAVA).<br />

<strong>1O1O</strong> + <strong>BlackBerry</strong> for Individuals Monthly Plan<br />

Monthly<br />

Fee<br />

Lite Plan<br />

Local<br />

Voice<br />

Minutes<br />

Free Local<br />

GPRS Data<br />

Usage<br />

Thereafter<br />

GPRS<br />

Charges<br />

Free Offer<br />

$98 - 500KB $0.05/KB 300 intra-network SMS<br />

Basic Plan<br />

$198 - 2MB -<br />

$298 - 5MB<br />

$538 - 50MB<br />

$0.03/KB<br />

Email-to-Fax package<br />

(includes 100 local fax pages)<br />

300 intra-network SMS<br />

* Applicable for <strong>BlackBerry</strong> <strong>smartphone</strong> only.<br />

Remarks:<br />

1. Local <strong>the</strong>reafter charges: $0.8 per minute ($0.5 per minute within “MTR Stations”) and $1<br />

per intra-network SMS (starting from 7 December 2007, $0.2 per intra-network SMS).<br />

2. The Lite Plan is only available for customers who have subscribed to any of <strong>1O1O</strong>’s Service<br />

Rate Plans.<br />

3. O<strong>the</strong>r terms and conditions apply. For details, please visit www.csl1010.com.


<strong>1O1O</strong> + <strong>BlackBerry</strong> for Individuals Traveller Monthly Plan<br />

Monthly<br />

Fee<br />

Local<br />

Voice<br />

Minutes<br />

World Traveller Plan<br />

Free Local<br />

<strong>BlackBerry</strong><br />

Email Usage<br />

Free Roaming<br />

<strong>BlackBerry</strong> Email<br />

Usage<br />

Free Offer<br />

$498 - 5MB 2MB Email-to-Fax package<br />

(includes 100 local fax pages)<br />

300 intra-network SMS<br />

$1,098 - 50MB 10MB<br />

China Traveller Plan<br />

(World Roaming)<br />

$888 - 50MB 10MB<br />

APAC Traveller Package<br />

(China Roaming)<br />

$338 - - 15MB<br />

* Applicable for <strong>BlackBerry</strong> <strong>smartphone</strong> only.<br />

(Roaming in 12 APAC<br />

countries and destinations<br />

by specified mobile<br />

operators)<br />

Email-to-Fax package<br />

(includes 100 local fax pages)<br />

300 intra-network SMS<br />

Email-to-Fax package<br />

(includes 100 local fax pages)<br />

300 intra-network SMS<br />

-<br />

Remarks:<br />

1. Traveller Monthly Plan supports usage in 24 specified countries and destinations.<br />

Thereafter charge for using <strong>BlackBerry</strong> email in China is $0.12 per Kbyte, and using<br />

<strong>BlackBerry</strong> email in <strong>the</strong> o<strong>the</strong>r 23 countries and destinations is $0.14 per KByte, while <strong>the</strong><br />

rest of <strong>the</strong> world follows <strong>the</strong> standard data roaming rate.<br />

2. Local <strong>the</strong>reafter charges for <strong>the</strong> Traveller Plan are $0.8 per minute for voice calls, $1 per<br />

intra-network SMS (starting from 7 December 2007, $0.2 per intra-network SMS) and<br />

$0.03 per KByte.<br />

3. The APAC Traveller Package is only available for customers who have subscribed to any<br />

of <strong>1O1O</strong> + <strong>BlackBerry</strong> for Individuals Monthly Plans (except Lite Plan).<br />

4. O<strong>the</strong>r terms and conditions apply. For details, please visit www.csl1010.com.


About <strong>CSL</strong><br />

<strong>CSL</strong> is <strong>the</strong> largest operator in <strong>the</strong> mobile communications market in Hong Kong.<br />

Combining technical and engineering excellence with an in-depth understanding of<br />

<strong>the</strong> mobile market, it translates leading-edge technologies into customer-focused<br />

solutions that meet <strong>the</strong> needs of different market segments.<br />

In April 2006, a joint venture company, <strong>CSL</strong> New World Mobility Limited holding<br />

<strong>CSL</strong> and New World PCS Limited, was formed. <strong>CSL</strong> New World Mobility Limited is<br />

76.4% beneficially owned by Telstra Corporation Limited and 23.6% beneficially<br />

owned by New World Mobile Holdings Limited.<br />

<strong>CSL</strong> is acknowledged as <strong>the</strong> first mobile company in Hong Kong to employ a<br />

distinctive market segmentation strategy. <strong>With</strong> a commitment to deliver quality,<br />

innovative and relevant services to all its mobile customers, <strong>CSL</strong> markets its<br />

services to various segments through its mobile brands: <strong>1O1O</strong>, One2Free and New<br />

World Mobility.<br />

<strong>CSL</strong> launched its mobile services early in 1983 and today operates a world-class<br />

GSM / WCDMA network. <strong>CSL</strong> also offers comprehensive pre-paid mobile services<br />

and its international roaming service provides wide coverage by allowing mobile<br />

connectivity in more than 260 destinations around <strong>the</strong> world.<br />

<strong>CSL</strong> became <strong>the</strong> world’s first operator to introduce a High Speed Circuit Switched<br />

Data (HSCSD) service in May 2000 and, in November 2000, launched <strong>the</strong> first<br />

commercial General Packet Radio Service (GPRS) in Hong Kong.<br />

<strong>CSL</strong> also introduced Asia’s first Multimedia Messaging Service (MMS) in March<br />

2002 and was also <strong>the</strong> first in Asia to deploy EDGE (Enhanced Data Rates for<br />

GSM Evolution) in September 2003. In December 2004, <strong>the</strong> Company launched its<br />

3G and Wi-Fi services. A HSDPA (High Speed Downlink Packet Access) service<br />

was launched in September 2006.<br />

<strong>CSL</strong> launched Asia’s first 3G Video Sharing Service in November 2005 and Hong<br />

Kong’s first “3G Mobile TV” in February 2006.<br />

For more information about <strong>CSL</strong>, please visit www.hkcsl.com.<br />

For media enquiry, please contact:<br />

Vivian Shek<br />

Tel: +852 2883 5029<br />

Fax: +852 2250 4220<br />

Email: vivian.yl.shek@hkcsl.com<br />

******

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