one2free and TVB Partner to Break New Ground - CSL

one2free and TVB Partner to Break New Ground in
Mobile Service and Broadcasting in Hong Kong
Hong Kong, 13 January 2009 – one2free, together with partner TVB, today
announced the launch of new mobile services – Studio on Demand, the first of its kind
in Hong Kong. This revolutionary on-demand service is an innovative 2-in-1 mobile
entertainment channel with a rich high-definition (HD) content library, featuring a wide
variety of television programs, including TVB’s “MyTV” content offering.
Studio on Demand is a personal entertainment channel on a mobile platform, and will
give customers two choices:
• “Mobile TV” which provides 15 HD real-time television channels, ranging from
news, entertainment and sports.
• “Video On Demand” which provides seven categories of full-length HD content
such as Music, Documentaries, Movies and Korean/Taiwanese dramas. This
service has a DVD-like user interface, allowing users to pause, rewind, forward or
resume play from the last stopped position.
One2free’s Studio on Demand features TVB’s MyTV made-for-mobile content. All of
the content such as dramas, lifestyle and entertainment programs and game shows,
will be available within three hours of its broadcast on television. Various content and
pricing packages are available to suit the differing needs of customers. More
information about Studio on Demand can be found in the accompanying fact sheet.
In addition, TVB’s internet version of MyTV, mytv.tvb.com, is also launched featuring a
wide variety of genres including drama, variety shows, dining, travel, news, finance,
entertainment, music, lifestyle, children and general information. MyTV gives users a
personalised and interactive experience, such as video-on-demand, personal playlists
and program sharing.
Aenil Premji, Chief Marketing Officer of CSL Limited said, “Hong Kong has the highest
penetration of mobile phones in Asia and it only makes sense for one2free to lead the
way in providing world-class mobile TV services here. We are honoured to partner
TVB in providing an array of content that will engage and entertain our Hong Kong
citizens.

Additionally, Mr. Premji said that “with one2free’s Studio on Demand, users can
choose to watch their favourite programs as and when they please exercising a degree
of control similar to their living room whenever and wherever they are. TV and mobile
entertainment will never be the same again.”
The launch of MyTV and Studio On Demand were officiated by Aenil Premji, Chief
Marketing Officer of CSL Limited; Dr. Tony Seeto, Executive Vice President of
Business Development of CSL Limited; Cheong Shin Keong, TVB’s General Manager
for Broadcasting and Ivy Wong, Chief Operating Officer of TVB.com Limited.
Well-known Hong Kong artistes including Bowie Lam, Ada Choi, Bosco Wong and
Suki Tsui add colour to the press conference. Studio On Demand ambassadors Moses
Chan, Kenny Wong, Linda Chung and Tavia Yeung were also present at the event to
help promote the service.
The Studio On Demand service is initially available on the Sony Ericsson C905 and
T700 sold at all one2free outlets from Jan 16, 2009 onwards. It will be offered on other
handsets progressively.
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About one2free
one2free was launched in 1996 by CSL. In keeping with its progressive nature, in April 2008
one2free re-positioned itself to enable it to take its exciting products and services to the whole
family by providing new customized solutions. one2free also provides cost-effective solutions
for the Small Office Home Office (SOHO).
one2free flagship store is located at Yee Woo Street, Causeway Bay. With boutique style
service, it provides customers with a hassle-free mobile experience, and a simple and
enjoyable mobile life.
For more information, please visit www.one2free.com.
For media enquiry, please contact:
CSL Limited
Ms Maggie Poon Tel: 2883 5769
Email: maggie.yw.poon@hkcsl.com
Website: www.hkcsl.com