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leader<br />

Sound, of itself, is not a thing. It's a small set of stuff and madness<br />

that we call sound. And even when you do treat it as a thing, it's<br />

such a simple one that you sometimes wonder how it is it's kept<br />

us amused for so long. It's a bit like dentists – they study for years and all<br />

they really have to worry about is a small white thing; how hard can that be?<br />

The sheer variety of sound that has been realised into the atmosphere so<br />

far is staggering, and it keeps on <strong>com</strong>ing. My brain has trouble connecting<br />

a small, unassuming wiggle in the air to that myriad of tones, soundscapes,<br />

ambiences, and phonic miscellany that fill our audible environment. You<br />

can't leap from one to the other – you have to take baby-steps in your head.<br />

Even then you might end up with a very <strong>com</strong>plicated virtual patch with<br />

distortions, resonances, envelope filters, and effects galore to help you on<br />

your way.<br />

So can you imagine going from silence into a world with only the contents<br />

of a well-stocked recording and production facility to help? What does that<br />

world sound like? I'm willing to bet that everyone's is different, and much<br />

of the processes were different too. It's just bonkers that we can create such<br />

variety by wibbling the air in a certain way. It's only air.<br />

Sculptors can turn a single variety of mud into a representation of<br />

any object; painters can turn a few colours into fabulous landscapes and<br />

portraits; modern artists can turn piles of rubbish… into piles of rubbish<br />

(okay, they don't count) – but there are many more similar examples of<br />

simple raw materials be<strong>com</strong>ing incredibly sophisticated things with the<br />

expert application of knowledge, experience, and great tools.<br />

And this describes almost exactly what sound designers, engineers,<br />

producers, sound editors, and everyone else who makes a living for audio<br />

production do every day. Nice.<br />

Don't forget to enter our <strong>com</strong>petition to win super-passes to the Develop<br />

Conference in July, or simply sign up for the audio track – it never fails to<br />

inspire.<br />

Paul Mac, Editor<br />

REVIEW<br />

Focusrite Scarlett 8i6 42<br />

RUSHES<br />

Rycote Portable Audio Kit 25<br />

RUSHES<br />

Sennheiser HD800 26<br />

AUDIO MEDIA is a Sustaining Member of the Audio Engineering Society.<br />

AUDIO MEDIA<br />

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Group Publisher Europe<br />

Raffaela Calabrese<br />

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Editor In Chief<br />

Paul Mac<br />

p.mac@audiomedia.<strong>com</strong><br />

News/AMSR Editor<br />

Jo Fletcher-Cross<br />

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Payable in Sterling through UK bank<br />

The contents of this publication are subject to worldwide copyright protection and reproduction in whole or in part, whether mechanical or electronic, is<br />

expressly forbidden without the prior written consent of the Publishers. Great care is taken to ensure accuracy in the preparation of this publication but<br />

neither IMAS Publishing (UK) Limited nor the Editor can be held responsible for its contents. The views expressed are those of the contributors and not<br />

necessarily those of the Publishers or Editor. The Publishers accept no responsibility for the return of unsolicited manuscripts, photographs, or artwork.<br />

© 2011 IMAS Publishing (UK) Limited. All rights reserved.<br />

*Within Broadcast & Production<br />

FEATURE<br />

Audiorama 48<br />

ADVERTISERS INDEX<br />

ADAM Audio 10<br />

AES 45<br />

AKG 21<br />

Audio-Technica 51<br />

CAD 40<br />

DAD 26<br />

Develop Conference 16<br />

Focusrite 27<br />

Fostex 25<br />

HHB 9<br />

Merging 37<br />

Midas 60<br />

PreSonus 23<br />

Prism Sound 19, 47<br />

Radial 59<br />

Richmond 8<br />

Riedel 13, 15, 17<br />

Sonic Distribution 3, 5, 33, 49<br />

Sonnox 11<br />

Telefunken 46<br />

Yamaha 39<br />

4<br />

AUDIO MEDIA JUNE 2011

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