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Mission, Vision, Values - Severstal

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Customer satisfaction:<br />

• High quality products<br />

• High quality services<br />

• Positive experience of cooperation<br />

Business processes improvement:<br />

People<br />

• Market foresight<br />

• Sustainable business models<br />

• Project management<br />

• Mergers & Acquisitions<br />

• Operating systems improvement<br />

• Technology development<br />

Our driving force and primary success factor are our professional and dedicated<br />

people, united by a strong corporate culture and shared key company values:<br />

• Customer care. Our company exists due to our customers.<br />

We respect and appreciate both our external and internal clients.<br />

We study their needs carefully in order to react efficiently when called<br />

upon and we develop for them and with them. We achieve<br />

this by building new operations, launching new products, improving<br />

our technology and service and making our business processes<br />

more efficient.<br />

• Efficiency and Agility. “Doing the right thing in the right way”<br />

is a key principle that informs our work. We therefore are constantly<br />

looking at ways to improve the seven factors of our <strong>Severstal</strong> business<br />

system. We aspire to achieve the best results by driving timely<br />

innovations and leveraging our resources in the best way through<br />

rigorous implementation.<br />

• Respect to employees. We aspire to become the employer of choice<br />

by providing good working conditions, making fair appraisals<br />

of employee performance and providing the potential for selfrealization,<br />

career development and initiative inside the company.<br />

• Teamwork. Through unity, we can achieve more together. Our actions<br />

are based on trust, responsibility and decisions which we reach<br />

and realize together by using the potential and professionalism<br />

of all members of our team. Our shared company vision and goals<br />

will lead to lasting success.<br />

• Safety. Nothing can justify a violation of industrial safety rules<br />

and or behavior that neglects our peoples’ health and life. We create<br />

and maintain safe working conditions in order to safeguard our team’s<br />

health and well being. We aspire to prevent environmental pollution,<br />

to promote the efficient use and conservation of energy and natural<br />

resources.

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