Mission, Vision, Values - Severstal
Mission, Vision, Values - Severstal
Mission, Vision, Values - Severstal
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<strong>Mission</strong>, <strong>Vision</strong>, <strong>Values</strong><br />
Our mission is to be the leader in value creation.<br />
Leadership in value creation has a wide meaning for us – both tangible<br />
and intangible.<br />
• First of all, it means that we must create the company’s value<br />
at a faster rate than our competitors. We will achieve this at every<br />
stage of our company’s vertically integrated operations, starting<br />
from mining of raw materials right through to the manufacturing<br />
of high value-added products.<br />
• Leadership in value creation – is manufacturing of our products, which<br />
are highly sought and used by people around the world<br />
for a wide range of projects in construction, energy, transportation,<br />
machinery and consumer goods areas.<br />
• Leadership in value creation – is what each one of us does every<br />
hour of every day. By undertaking additional efforts and walking<br />
an extra mile we can achieve more to exceed the expectations<br />
of our clients.<br />
• Leadership in value creation – is using our knowledge, experience<br />
and expertise for the development and sustainable growth<br />
of the company. We consider the interests of all stakeholders, including<br />
shareholders, clients, employees, business partners<br />
and the communities where we operate.<br />
Our vision<br />
<strong>Severstal</strong> is an international vertically integrated steel and mining company.<br />
We aspire to become the leader in value creation using the following<br />
key elements:<br />
• People<br />
• Excellence<br />
• Unity<br />
Excellence<br />
We achieve excellence with the help of the <strong>Severstal</strong> business system.<br />
To achieve competitive advantage we use a combination of factors, which<br />
can be presented in two main directions:
Customer satisfaction:<br />
• High quality products<br />
• High quality services<br />
• Positive experience of cooperation<br />
Business processes improvement:<br />
People<br />
• Market foresight<br />
• Sustainable business models<br />
• Project management<br />
• Mergers & Acquisitions<br />
• Operating systems improvement<br />
• Technology development<br />
Our driving force and primary success factor are our professional and dedicated<br />
people, united by a strong corporate culture and shared key company values:<br />
• Customer care. Our company exists due to our customers.<br />
We respect and appreciate both our external and internal clients.<br />
We study their needs carefully in order to react efficiently when called<br />
upon and we develop for them and with them. We achieve<br />
this by building new operations, launching new products, improving<br />
our technology and service and making our business processes<br />
more efficient.<br />
• Efficiency and Agility. “Doing the right thing in the right way”<br />
is a key principle that informs our work. We therefore are constantly<br />
looking at ways to improve the seven factors of our <strong>Severstal</strong> business<br />
system. We aspire to achieve the best results by driving timely<br />
innovations and leveraging our resources in the best way through<br />
rigorous implementation.<br />
• Respect to employees. We aspire to become the employer of choice<br />
by providing good working conditions, making fair appraisals<br />
of employee performance and providing the potential for selfrealization,<br />
career development and initiative inside the company.<br />
• Teamwork. Through unity, we can achieve more together. Our actions<br />
are based on trust, responsibility and decisions which we reach<br />
and realize together by using the potential and professionalism<br />
of all members of our team. Our shared company vision and goals<br />
will lead to lasting success.<br />
• Safety. Nothing can justify a violation of industrial safety rules<br />
and or behavior that neglects our peoples’ health and life. We create<br />
and maintain safe working conditions in order to safeguard our team’s<br />
health and well being. We aspire to prevent environmental pollution,<br />
to promote the efficient use and conservation of energy and natural<br />
resources.
Unity<br />
Unity is our fundamental principle and a necessary condition to achieve<br />
leadership in value creation. Our unity is based on shared goals, values<br />
and business standards. Only together we can achieve more.<br />
Our Goal<br />
Our goal is to learn from our past experiences, to regain profitability<br />
and to continue to develop and grow by taking advantage of the opportunities<br />
presented by current economic conditions in order to be one of the world’s<br />
leading steel and mining companies.<br />
URL: http://www.severstal.com/eng/about/company_profile/mission/<br />
index.phtml<br />
Date 03.08.2010
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