wsw Influence Mag 2 - CreativeMatch

influence
Influence is produced by Visual Communications @ Weber Shandwick,
Fox Court, Gray’s Inn Road, London WC1X 8WS. Tel: 020 7067 0000
Contents
Contacts
David Brain, Joint CEO, +44 (0)20 7067 2846
Weber Shandwick dbrain@webershandwick.com
UK & Ireland
Colin Byrne, Joint CEO, +44 (0)20 7067 0191
Weber Shandwick cbyrne@webershandwick.com
UK & Ireland
Practice area
Name. Tel/e-mail
Broadcast
Peter Morgan
Media Relations +44 (0)20 7405 2451
pmorgan@webershandwick.com
Change
Dawn James
Management +44 (0)20 7067 0307
djames@webershandwick.com
Consumer
Sally Ward
+44 (0)20 7067 0250
sward@webershandwick.com
Corporate
Tessa Curtis
Communications +44 (0)20 7905 2523
tcurtis@webershandwick.com
Financial
Susan Ellis
Communications +44 (0)20 7950 2851
sellis@webershandwick.com
Healthcare
Legal
Lee Tomkins
+44 (0)20 7067 0201
ltomkins@webershandwick.com
Jon McLeod
+44 (0)20 7067 0303
jmcleod@webershandwick.com
Weber Shandwick | Michelle McGlocklin
Miller Shandwick +44 (0)20 7067 0501
mmcglocklin@miller.shandwick.com
Public Affairs
KRC Research
Visual Communications
Weber Group
Regions
Nigel Clarke
+44 (0)20 7067 0300
nclarke@webershandwick.com
Phil Riggins
+44 (0)20 7067 0349
priggins@webershandwick.com
Dick Lumsden
+44 (0)20 7067 0800
dlumsden@webershandwick.com
Zoë Arden
+44 (0)20 7067 0601
zarden@webergroup.co.uk
Weber Shandwick | FCC Eileen Gleeson
Dublin +353 1 6760168
egleeson@webershandwick.com
Manchester
Rob Salmon
+44 (0)161 238 9422
rsalmon@webershandwick.com
Northern Ireland
Brenda Boal
(Belfast) +44 (0)28 90761007
bboal@webershandwick.com
Scotland
Wales
Nora Farrell
+44 (0)131 556 6649
nfarrell@webershandwick.com
Mari James
+44 (0)2920 223928
majames@webershandwick.com
PARTY
PACHA-NATE
ABOUT PR
PACHA London was the
venue for the new Weber
Shandwick’s 1st Birthday
party. PR professionals,
journalists, business people
and the odd celebrity
attended the event!
Left to right; Julian Heynes, News
Editor at CNBC Europe, Katie
Comer from Bloomberg and Tom
Batchelar from Bloomberg.
Left to right; Colin Byrne, Joint CEO Weber
Shandwick UK & Ireland, John Leslie, Presenter of
ITV's 'This Morning' and Cameron Saul, son of
Mulberry Chairman and Chief Executive Roger Saul,
show off the handbags that were raffled for the
Mulberry bottle top campaign AIDS charity.
Rachel Faulkner, Senior
Communications Manager
at The Prince’s Trust.
LEARNED
LUNCHES
THE AUTUMN SEASON of Weber
Shandwick's popular Influence lunch
programme of media, City and political
guest speakers kicked off in September
with Matthew Gwyther, Editor of
Management Today (pictured). Further
speakers in the autumn series include David
Smith, Economics Editor of The Sunday
Times and Charlie Burgess, Editor of Media
Guardian.
EMERGENCY
WEBER SHANDWICK’S Healthcare practice helped to turn around
the fortunes of Copaxone, a Multiple Sclerosis drug, in just two
weeks.
Copaxone was launched in the UK in 2000 and immediately
submitted to the National Institute of Clinical Excellence
(NICE) for approval. Without positive NICE guidance it was unlikely to
be prescribed on the NHS, but the prognosis was not looking good.
"Our challenge was to raise the profile of Copaxone because the
drug was getting overlooked in favour of beta interferons – it was ‘lost
in NICE’," explained Caroline Lynch, who led the campaign.
"We did this by educating journalists and increasing the brand’s
share of voice so that awareness of Copaxone grew."
With no time for a traditional cascade of information, Healthcare
advised increasing Copaxone's profile in
NODDY RINGS THE
CHANGES
IT’S A LITTLE-KNOWN fact that children’s favourite Noddy was
once asked to ring the bell at the New York Stock Exchange to signal
the start of the day’s trading on Wall Street.
He may well be asked back if owner Chorion PLC has its way,
after it recently invested £10 million giving Noddy a computergenerated
make-over to bring him (and his friends) into the 21st
century.
A TV deal followed and the new 100-episode series ‘Make
Way for Noddy’ is currently being shown on Channel 5’s
Milkshake breakfast programme, with Chorion expecting its revenues
to grow substantially from associated merchandising, publishing,
audio book and video and DVD tie-ins.
Maximising the potential from each deal is very important to
Chorion, who are working in partnership with Channel 5,
Universal Pictures Video, HarperCollins and BBC Magazines
to introduce Noddy to the next generation of young children.
Hilary Jeffs, Account Manager at Weber Shandwick, said: "When
you have this many partners involved in such a high profile project, it is vital that all
the activity is co-ordinated and that the Noddy brand is given a single voice.
"We have recently begun a wide ranging public relations programme to deliver the
message that this traditional classic retains all its core values, but has been updated to
cater for today’s audience through modern educational and entertainment formats."
A GRANDNIGHT OUT
BIG PLANS are afoot to promote two of the original ‘grand
dames’ of the London hotel scene - the five-star Langham Hilton
and the London Hilton on Park Lane.
A renaissance is taking place among hotel-goers, and the
fascinating history of these two residences makes them the
prime movers in the re-emergence of traditional English quality.
The London Hilton on Park Lane celebrates its 40th birthday
next year and, along with the Langham Hilton, it will benefit from
a programme of events to celebrate its history.
Weber Shandwick’s Consumer Account Director, Fenella Grey,
commented: "We are working with Hilton International to
enhance both hotels' reputations, increase reservations from
business and leisure travellers and boost revenue in the
restaurants and bars.
"Various projects are under way including using celebrity
guests to reposition the hotels as 'the place to be', increasing
the profiles of the executive chefs and working with creative
industries to use the hotels as film, television and fashion-shoot
locations."
influence
News
SERVICE
the consumer media to put pressure on
decision-makers and encourage patients
to ask doctors about it. Communication
messages were highlighted and faceto-face
briefings took place with
journalists.
The campaign resulted in 143 pieces of coverage reaching 25.5
million people and Copaxone’s sales increased by 23 per cent in two
months.
Finally, Copaxone was not recommended by NICE, but public
pressure means it has been included on a revolutionary new
Department of Health scheme to make MS therapies available on the
NHS – the first time this has ever happened following a negative NICE
appraisal.
MPS PLAY BIG MATCH
YOU RARELY find eminent politicians
running round a football field, but this year
the football season had an unusual curtainraiser
in the form of the Parliamentary
Football Challenge.
McDonald's, the new sponsors of the FA
community programme, hosted the match in
Cardiff the day before the newly launched
FA Community Shield.
The match pitted the national pride of the
Welsh Assembly against a Westminster 11,
in aid of Sven Goran Eriksson's Truce
International football charity.
Sir Geoff Hurst, McDonald’s Director of
Football, was all smiles as he led the
Westminster team to score twice in 20
minutes. The Welsh side needed to fight
back, which almost happened literally when
Welsh ringer, and (rugby) football legend,
Gareth Edwards, squared up to Jim Murphy
MP after a few feisty tackles!
The Welsh began to outplay the
Westminster 11 and the game resulted in a
two all draw with a good time had by all.
Not only did MPs and Welsh Assembly
members play a (largely) fun match for charity
but, with the help of Weber Shandwick’s
Public Affairs practice, McDonald's found a
novel way to inform politicians about their
new investment in community coaches.
TECHNO-WIZARDS
TEAM UP
ADOBE, MICROSOFT, Managed Objects
and Easynet are working with Weber
Shandwick | Miller Shandwick, on projects
ranging from free broadband access for
schools to product launches.
MD, Michelle McGlocklin, said: "Clients
were impressed by our expertise in digital
media, knowledge of influencers, knowledge
of target audiences and the political input
that we can provide."
Weber Group Europe has been hired by
TSYS - one of the world's biggest card
processing payment companies. Other wins
include Telecom Service Centres, Eclipse
Internet and smartcard vendors Datacard.
MD, Zoë Arden, said: "We are growing
existing clients and attracting new ones - all
of whom appreciate our technology
expertise and results-focused approach."