Healthy food and indulgent snack gobble up ... - Creativematch

Healthy food and indulgent snack
gobble up ANNAs honours
29th July 2011
A campaign for a supermarket
range of healthy food and recipe
ideas and a tempting ad for a
chocolate bar are the Ads of
the Month for June in the 2011
Awards for National Newspaper
Advertising (the ANNAs).
Creative judge Alasdair Graham,
Global Executive Creative
Director (RB) at Euro RSCG
Worldwide selected Flake
Allure Launch for Cadbury by
Pete Lewis, Michela Nicchiotti
and Aurora Straton of Fallon.
The media agency was PHD.
"By the time you read this, it’s
already out of date. That is the
latest cheeky message from
Cadbury Flake," he said. "Here
today, maybe, and definitely
gone tomorrow. This is selling
it to me because it’s sold out."
He also nominated Doggie
Dentures Dental Care Month
for Mars Pedigree, created by
Eric Terchila, Denise Zurilgen,
Nicholas Tasker and Phoebe
Coulton of TBWA.
Advertiser judge Peter
Harrison, Head of Marketing
at Kellogg Company of Great
Britain, chose as his ANNAs
Ad of the Month the Love
Life campaign for Waitrose,
created by Ken Hoggins and
Jeremy Carr of MCBD. The
media agency was MGOMD.
"I really like the simplicity and
the beauty of this advertising,"
he said. "It stands out from the
cluttered type and columns
of the newspaper above it.
"It delivers colour, visually
interesting food photography
and a very simple message. I
have not seen food presented
like this before and I think
this is what made it stand out
for me, I got a real sense of
the quality and care for the
food coming off the page."
He also nominated:
• Twix and Tea Make You Smile
for Mars by TBWA.
• L’Oréal Men Expert for
L’Oréal by McCann.
• Stubble for Nivea for
Men by Draftfcb.
TBWA's two nominations for
June mean that it pulls ahead
of Wieden + Kennedy at the
top of the ANNAs Creative
Agencies League Table.
Introducing a delicious
and nutritionally
balanced way of eating.
Waitrose LOVE life is an
exciting new range of meals,
ingredients and recipe ideas.
Love food.
Love life.

About the ANNAs
The ANNAs celebrate creativity in national newspaper advertising
THE AWARDS
Campaign of the Year (£25,000 cash prize)
Copywriting Award (£5000)
Art Direction Award (£5000)
These awards celebrate the best advertising in the print versions of national newspapers
and the crafts skills that drive great ads.
Ads and campaigns are judged by creative directors and advertisers
The cash prizes go to the creative teams behind the ads.
Digital Award (£10,000)
This award celebrates the best advertising in digital national newspapers.
The cash prize is divided equally between the creative and media teams.
Best Use of Newspapers and Topicality Awards (£10,000 each)
The Best Use of Newspapers Award goes to the best example of great creative
enhanced by the use of the newspaper medium
The Topicality Award goes to the ad or campaign that makes best use of topicality,
one of the key strengths of national newspapers.
For both awards, the cash prizes are divided equally between the creative and media teams.
The 2011 awards will be presented at the ANNAs annual event on 25th January 2012.
All the winners and the other nominated ads will be featured in the 2011 ANNAs Annual.
www.the-annas.co.uk
The ANNAs are administered by the Newspaper Marketing Agency (NMA), which was set up by the UK’s
national newspapers to increase awareness of the power of national newspaper advertising.
For more information about the NMA and the ANNAs, contact:
Tom Lynch,
Newspaper Marketing Agency,
5th Floor, Dorland House,
18-20 Regent Street,
London. SW1Y 4PH
T: 020 7747 2122
M: 077 3330 1706
E: tlynch@nmauk.co.uk