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About the ANNAs
The ANNAs celebrate creativity in national newspaper advertising
THE AWARDS
Campaign of the Year (£25,000 cash prize)
Copywriting Award (£5000)
Art Direction Award (£5000)
These awards celebrate the best advertising in the print versions of national newspapers
and the crafts skills that drive great ads.
Ads and campaigns are judged by creative directors and advertisers
The cash prizes go to the creative teams behind the ads.
Digital Award (£10,000)
This award celebrates the best advertising in digital national newspapers.
The cash prize is divided equally between the creative and media teams.
Best Use of Newspapers and Topicality Awards (£10,000 each)
The Best Use of Newspapers Award goes to the best example of great creative
enhanced by the use of the newspaper medium
The Topicality Award goes to the ad or campaign that makes best use of topicality,
one of the key strengths of national newspapers.
For both awards, the cash prizes are divided equally between the creative and media teams.
The 2011 awards will be presented at the ANNAs annual event on 25th January 2012.
All the winners and the other nominated ads will be featured in the 2011 ANNAs Annual.
www.the-annas.co.uk
The ANNAs are administered by the Newspaper Marketing Agency (NMA), which was set up by the UK’s
national newspapers to increase awareness of the power of national newspaper advertising.
For more information about the NMA and the ANNAs, contact:
Tom Lynch,
Newspaper Marketing Agency,
5th Floor, Dorland House,
18-20 Regent Street,
London. SW1Y 4PH
T: 020 7747 2122
M: 077 3330 1706
E: tlynch@nmauk.co.uk