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director's den - Henry Vilas Zoo

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We need your help!<br />

Every activity and event that the Friends of the <strong>Zoo</strong> organizes is part of our effort to<br />

support the <strong>Henry</strong> <strong>Vilas</strong> <strong>Zoo</strong>. We are constantly trying to be more efficient and effective<br />

in how we work to ensure that the <strong>Zoo</strong> receives the maximum impact of our efforts. To<br />

that, we would like to ask you some questions about you and your <strong>Zoo</strong> membership.<br />

Please mail your completed form to:<br />

ATTN: Caitlin, Friends of the <strong>Zoo</strong>, 606 S. Randall Avenue, Madison, WI 53715<br />

What age range do you fall under?<br />

How did you first hear about memberships for the <strong>Zoo</strong>?<br />

❏ 18 to 25 ❏ 46 to 55<br />

❏ 26 to 35 ❏ 56 to 65<br />

❏ 36 to 45 ❏ Over 65<br />

❏ Friend or Family<br />

❏ While visiting the <strong>Zoo</strong><br />

❏ Online<br />

❏ Newspaper/ Ad/ Billboard<br />

❏ Direct Mail<br />

❏ Event<br />

How many adults are in your home? ________<br />

How many children are in your home? _______<br />

How far do you travel to get to the <strong>Zoo</strong>?<br />

❏ Less than 5 miles ❏ 5 to 10 miles<br />

❏ 10 to 15 miles ❏ More than 15 miles<br />

How many times a year do you visit the <strong>Henry</strong> <strong>Vilas</strong> <strong>Zoo</strong>?<br />

❏ 1 to 3 times<br />

❏ 4 to 6 times<br />

❏ Other _______________________________________<br />

What type of membership did you select most recently?<br />

❏ Stu<strong>den</strong>t/Senior ($20) ❏ Single ($25)<br />

❏ Family ($35) ❏ Sustaining ($75)<br />

❏ Patron ($150)<br />

What aspect of your membership do you enjoy the most?<br />

________________________________________________<br />

________________________________________________<br />

Overall, are you satisfied with your membership at the <strong>Zoo</strong>?<br />

❏ More than 6 times<br />

❏ Yes<br />

❏ No<br />

When do you usually visit the <strong>Zoo</strong>?<br />

❏ Mostly weekends<br />

❏ Mostly during the week<br />

❏ Both<br />

How long is your typical visit to the <strong>Zoo</strong>?<br />

❏ Less than 1 hour ❏ 1 to 2 hours<br />

If no, why not?______________________________________<br />

________________________________________________<br />

Will you renew your membership when it expires?<br />

❏ Yes<br />

❏ No<br />

If no, why not?______________________________________<br />

________________________________________________<br />

❏ 2 to 3 hours<br />

❏ More than 3 hours<br />

Have you or your family participated in any of our events?<br />

How long have you been a member of the <strong>Zoo</strong>?<br />

❏ 1 year or less<br />

2 to 3 years<br />

❏ 4 to 5 years<br />

❏ More than 5 years<br />

❏ Yes<br />

❏ No<br />

If yes, which ones? _ _________________________________<br />

________________________________________________<br />

We truly value your opinion, and thank you<br />

for taking the time to answer these questions.

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