SPONSORSHIP OPPORTUNITIES - Henry Vilas Zoo

Presented by:
SPONSORSHIP OPPORTUNITIES
Sunday, October 24, 2010, 10 am - 4 pm
FREE TRICK-OR-TREATING • LIVE ENTERTAINMENT
FUN HOUSE ACTIVITY TENT • BOUNCE HOUSES AND MORE
Benefiting Henry Vilas Zoo

Halloween at the Zoo (HATZ)
Halloween at the Zoo is a celebration for the entire community that includes free Trick-or-
Treating, a Fun House, and music. Halloween at the Zoo has proven itself to be a steadfast,
supported and celebrated tradition that is endorsed by local Police & Fire agencies
as “A neat place to meet for a safe trick-or-treat”. Since its inception in 1987, the event has
raised hundreds of thousands of dollars to support the Henry Vilas Zoo.
Why Sponsor HATZ?
• Your sponsorship dollars will help provide:
* Funding for EDUCATION about the animal world
* Support in CONSERVATION of the animals and their habitats
* Enhancement of quality RECREATION and foster community pride.
* Enrichment through creating or improving animal habitats
Henry Vilas Zoo is one of the few remaining admission-free AZA Accredited
zoos in the country welcoming over half a million visitors each year.
Sponsorship Levels
Presenting Sponsor - $15,000
Benefits of a $15,000 tax-deductible donation:
• Recognition as Presenting Sponsor in all radio and print media.
HATZ is highly supported by local media and public relation efforts -
A $15,000 value.
• Treat stop with your logo displayed - A $600 value.
Runner Testimonial :
“You all did a wonderful job organizing the race on
Sunday. I am very critical, as I have run a lot of races,
and you did just a wonderful job. The awards started
on time, the race started on time, the course was well
marked, and the food was well organized at the end--
awesome work.” - Matt Giesfeldt
• A representative from your company to have TV appearances on
morn ing and/or evening news programs discussing your company’s
involvement with HATZ
• Signage in the Zoo leading up to HATZ, during HATZ and two weeks
after HATZ, which will be seen by over 300,000 visitors in the fall months.
• Your logo displayed on 100 plus volunteer shirts
• Your name and logo included in all HATZ e-blasts sent out to 4,000 members
• Your name included in all press releases and public service announcements
• Your logo placed on the vilaszoo.org website’s homepage with link to
your website
• Recognition in “Zoo News” and Annual Report

Sponsorship Levels Continued
Pumpkin Partner - $1,500
There is another way to support Halloween at the Zoo. Our pumpkin partners
are pivotal in helping underwrite the cost of coordinating this family-friendly
Halloween event for the community.
Benefits of a $1,500 tax-deductible donation:
• Recognition as Pumpkin Partner Sponsor in all print media. HATZ is
highly supported by local media and public relation efforts - A $5,000 value.
• Your logo placed on the vilaszoo.org website’s HATZ page with link to your website
• Recognition in “Zoo News” and Annual Report
Treat Stop Sponsor - $600
Trick-or-treating is the highlight of the Halloween event, and Treat Stop Sponsors
are instrumental in helping the Zoo continue this unique tradition. It is also a great
way to involve employees and enjoy the excitement of the event first hand!
Treat Stop volunteers have a chance to interact with thousands of guests
throughout the day.
Sponsors provide volunteers to staff their Treat Stop tent (two or three volunteers
needed) from 9:30 a.m. - 4 p.m. Sponsors are also responsible for providing
10,000 treats for trick-or-treaters (average cost for treats is $750).
Benefits of a $600 tax-deductible donation:
• Recognition as Treat Stop Sponsor in all print media. HATZ is
highly supported by local media and public relation efforts - A $5,000 value.
• Your logo placed on the vilaszoo.org website’s HATZ page with link to your website
• Recognition in “Zoo News” and Annual Report

2010 Halloween at the Zoo Sponsorship
Sponsor Name_______________________________________________________________________
Contact Person_______________________________________________________________________
Address____________________________________________________________________________
City____________________________________ State__________________ Zip__________________
Signature_ ______________________________________
Email__________________________________________
Phone_________________________________________
Fax____________________________________________
Yes! We will be Presenting Sponsor for $15,000_ __________
(Please make checks payable to Friends of the Zoo)
Yes! We will be a Pumpkin Partner Sponsor for $1,500______
(Please make checks payable to Friends of the Zoo)
Yes! We will be a Treat Stop Sponsor for $600 _ ___________
(Please make checks payable to Friends of the Zoo)
Amount Enclosed: $________________________________
Contributions are tax deductible to the extent allowable by law. Admission and parking is free for all members of the public
608.258.9490 • www.vilaszoo.org
Payment Information
To make your 2010 contribution to the Halloween at the Zoo event, please send payment to:
Friends of the Zoo, 2010 Zoo Run Run, 606 South Randall Avenue, Madison, WI 53715.
Questions: Please contact Suzy Reynolds (suzy@vilaszoo.org) or 608-258-9490.