Astound Group RFP | 07.22.2011 - IFES

COMPANY OVERVIEW

astoundgroup.com
info@astoundgroup.com
TORONTO
LAS VEGAS
UNITED KINGDOM
LOS ANGELES
tel 1+ 905 465 0474
tel 1+ 702 462 9718
tel +44 (0) 1782 644722
tel 1+ 949 715 0581

TABLE OF CONTENTS
4 ABOUT US
5 EXECUTIVE TEAM
6 OUR SERVICES
7 OUR EXPERTISE
8 EXHIBITS
9 EVENTS
10 ENVIRONMENTS
11 FEATURED PROJECTS
12 G20 Summit | Experience Canada Lounge
15 Art Gallery of Ontario | Permanent Installation
17 CASE STUDIES
18 ASML Global Tradeshow Program
20 TELUS Business Innovation Expo
23 FORD Fiesta Launch
25 CONTACT INFORMATION
3 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

ABOUT US
ASTOUND is a global exhibit design and integrated communications agency. We capture the attention of clients, event
attendees and industry leaders. Our services include strategy, design, fabrication, graphic production, installation, site
services, lead management, extended marketing services and project management.
Our Toronto and Las Vegas locations are strategically located within North America for optimum access to both the
east and west coasts as well as being ideally positioned for access to international markets.
Our global alliances with manufacturing and resource facilities in Europe and Asia allow us to provide worldwide event
and exhibit solutions anytime, anywhere.
4 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

EXECUTIVE TEAM
DALE MORGAN | PRESIDENT & FOUNDER
Building on a vision and an idea, Dale founded ASTOUND on the premise of creating a great company around the specific needs of his customers. With more
than 16 years of experience in the exhibit and events industry worldwide, Dale had a unique perspective from which to build the company. His industry
experience combined with his strengths in both leadership and innovative thinking has led the way for his vision of ASTOUND to grow from a small office in
Toronto into an industry leader on a global scale.
STEVE RICHES | VP GLOBAL SALES
Steve brings a wealth of experience and background from the exhibition and event marketing industry to benefit the global sales effort at ASTOUND. It takes a
globe trotter to manage a world based sales force and it was realizing that opportunity that brought Steve to ASTOUND. His talent and energy make him the
natural choice to motivate and lead the sales force, build relationships with clients and utilize his over 19 years of international business experience in the next
steps of integral growth for the company.
CARLOS FAUSTINO | VP OPERATIONS
Smooth operation is a must for any successful company, and Carlos brings his 25 years of exhibition industry knowledge to head up the team of professionals
responsible for the fabrication, implementation and deployment of ASTOUND projects. With an extensive background working with high-profile clients, it’s easy
to see why he brings so much value to the team and ASTOUND’s success. His leadership and organizational skills help to keep the team on target and efficient,
ensuring quality and consistent results for clients each and every time.
DARREN HUGLI | VP PARTNER SOLUTIONS
With his focus on creating partnerships, Darren’s work as Vice President of Partner Solutions has helped to build the ASTOUND partner network into one of the
most comprehensive in the exhibit industry worldwide. It is through his ability to connect, define opportunities and develop relationships that the ASTOUND
network of partners spans the globe including Europe, Asia and the Middle East. With an extensive background in the tradeshow industry, his commitment to
excellence of service for clients and his passion for connecting with people, Darren is an original team member and integral part of the ASTOUND brand.
KEVIN MORGAN | VP FINANCE
With Kevin at the helm of Finance and Administration, ASTOUND is in good hands. With over 20 years of experience in the tradeshow and exhibition industry, he
has a proven track record of financial leadership. Joining the ASTOUND team in 2003, Kevin has successfully helped guide the rapid expansion of the company
and its positioning as a global industry leader.
5 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

OUR SERVICES
PLANNING & DESIGN PROJECT MANAGEMENT FABRICATION & EXECUTION
Architectural Exhibit Design, Core Concept
Development, Renderings, Space Planning
Model Building, Brand Experience,
Event Planning & Design
International Logistics & Labour Management,
Asset Management, Work-back Scheduling,
Key Milestone Development & Timeline
Management
Large-Format Graphic Design &Production,
Millwork and CNC Capabilities, Engineering &
Prototyping, Exhibit & Event Production,
Installation & Dismantle Services
6

OUR EXPERTISE
EXHIBITS
Custom Exhibits
Custom Designed Rental Exhibits
Modular Exhibits
Mobile Tours
EVENTS
Exclusive Events and Brand Launches
Sports Marketing
Corporate Conferences & Shareholder Meetings
Temporary Structures
ENVIRONMENTS
Museums
Retail Interiors
Point of Purchase Displays
Special Projects
7 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

EXHIBITS
At ASTOUND, inspirational structural design and
meticulous fabrication are at the heart of what we do. With
over 10 years of experience working internationally, we
bring design trends from across the world to our
customers. We work closely with our clients to understand
their needs, capture their brand’s identity and discover
innovative ways to bring it to life.
We approach each project with the goal of maximizing
customer value and delivering an exceptional exhibit
experience. With careful, quality fabrication and seamless
execution of every project, our clients - worldwide - trust us
with their large, international tradeshow programs.
Our philosophy is simple: stay within budget, exceed
expectations. From inception to execution, we take pride in
our ability to assure our customers that their exhibits and
brands are in good hands.
CUSTOM EXHIBITS
CUSTOM DESIGNED RENTAL EXHIBITS
MODULAR EXHIBITS
MOBILE TOURS
8 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

EVENTS
ASTOUND designs , plans and produces exclusive events,
grand openings, and brand and product launches for top
companies in many industries across the globe. We are
known for our creative and innovative approach to event
design and planning, and are trusted by our clients to
deliver an exceptional brand experience that elevates brand
awareness and makes a lasting impression.
We also understand that when it comes to corporate
meetings and events, the right environment sets the stage
for team member engagement and helps our clients to
communicate meaningful messaging to their organization’s
internal and external stakeholders. With the goal of driving
business results for our clients, we create innovative, onbrand
environments that foster energy, excitement and
morale within customer organizations and amongst their
employees.
ASTOUND knows that it takes more than just a great
concept to deliver a successful event. Our careful planning
and expertise in logistical coordination assures our clients
that their event will be remembered.
9 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

ENVIRONMENTS
At ASTOUND we have the creative vision, and expertise in design and
fabrication to produce unforgettable experiential environments for our
clients.
When it comes to delivering a one of a kind experience, our customers come
to us to create an a space that transcends the imagination and goes beyond
expectations.
Our specialized knowledge in architectural and structural design and
engineering also enables us to fabricate even the most complex structures
– permanent or temporary.
10 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

FEATURED PROJECTS

FEATURED PROJECT 1:
G20 Summit | “Experience Canada” Lounge

FEATURED PROJECT 1 | EXPERIENCE CANADA LOUNGE
Highest Profile Event in Canadian History
• The Experience Canada Lounge Played host to over 3000 journalists
representing top media outlets from every corner of the globe.
• The 25 000 square foot environment was constructed to ‘transport’
guests to some of the most beautiful landscapes across Canada,
without leaving Toronto.
• The pavilion featured the now famous “fake lake” which made
headlines on nearly every major news network and publication
around the world.
• Never before has a lake stepped into the spotlight to steal attention
away from eight of the world’s most powerful heads of government.
• Turnkey package – consultation, content ideation and
production, design, build, install, manage.
13 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

FEATURED PROJECT 1 | EXPERIENCE CANADA LOUNGE
14 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

FEATURED PROJECT 2:
Art Gallery of Ontario | Permanent Installation

FEATURED PROJECT 2 | AGO PERMANENT INSTALLATION
• ASTOUND worked with a top architectural
firm to fabricate and install this creative
piece that will be seen by thousands of
visitors.
• Uniquely combining industrial technology,
modern art and architecture, it’s
composition is timeless and dynamic.
• ASTOUND created an artistic feature that
will remain a permanent structure within
the Frank Gehry designed AGO.
• The curved configuration of stainless steel
combines structural and mechanical
engineering with detailed design and
fabrication.
16 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

CASE STUDIES

CASE STUDY 1:
ASML Global Tradeshow Program
Worldwide

CASE STUDY 2 | ASML GLOBAL TRADESHOW PROGRAM
SEMICON West | San Francisco
SEMICON Singapore | Singapore
SEMICON Taiwan | Taipei
SEMICON Korea | Seoul
SEMICON Japan | Tokyo
SEMICON Europe | Munich/Stuttgart
SPIE | San Jose
ASML is the world’s leading provider of lithography systems for the
semiconductor industry, manufacturing complex machines that
are critical to the production of integrated circuits or microchips.
Headquartered in Eindhoven, Holland, ASML selected ASTOUND
out of several top design companies to be their global exhibit
solutions provider. ASTOUND’s team has designed, managed and
executed all of ASML’s shows around the globe, from San
Francisco to Shanghai, and Tokyo to Munich.
“ASTOUND Group simply makes it happen. From industry-leading
exhibit design solutions to on-site management during set-up and
dismantle, ASTOUND Group provides solid and reliable service and
results.”
-Ryan Young, Marketing Communications Manager, ASML
19 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

CASE STUDY 2:
TELUS Business Innovation Expo
Montreal, Vancouver, Toronto, Calgary

CASE STUDY 2 | TELUS BUSINESS INNOVATION EXPO
Montreal – 25000 Square foot Activation @ Palais De Congres
Vancouver – 44000 Square foot Activation @ Vancouver International Convention Center
Toronto – 20000 Square foot Activation @ The Congress Centre
Calgary – 20000 Square foot Activation @ TELUS Convention Centre
ABOUT TELUS:
For more than 100 years, TELUS has been delivering innovative telecommunications solutions to Canadians.
Our dedication to improving the lives of Canadians has helped us spread our roots from British Columbia and
Alberta to become the country's second largest telecommunications company. Today, TELUS is unleashing
the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the
move. We provide a wide range of communications products and services including data, Internet protocol (IP),
voice, wireless, entertainment and video.
21 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

CASE STUDY 2 | TELUS BUSINESS INNOVATION EXPO
22 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

CASE STUDY 3:
Ford
Fiesta Launch

CASE STUDY 3 | FORD FIESTA LAUNCH
TARGET
–Male and Female
–Adults 30 years plus, no children
–HHI $65K-75K
–Urban oriented
MARKETS
–Toronto
–Montreal
OBJECTIVES
–To create a large “out of the box” OOH launch idea/concept that generates buzz and
excitement and appeals to the hard to reach target in high traffic urban areas
STRATEGY
–Design and build a unique, and modern vehicle display platform to allow consumers to
get close enough to see the key vehicle features during the day and night
–Include onsite brand ambassadors to deliver key messaging, engage the target
consumer and distribute printed collateral
–Design custom, larger than life projections set to music
–Utilize a large digital countdown clock on the vehicle display platform to build
anticipation between projections
–Film the projection content for future viral campaign
RESULTS
–Average length of interaction – 2.5 minutes
–Average interactions per hour – 16 interactions
–681booklets distributed
–The styling of the vehicle is excellent since vehicles in this is category are usually
designed to a price point
–The Fiesta is one of the new Ford models that are truly changing consumer views
about the brand
24 ASTOUND COMPANY OVERVIEW
2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.

THANK YOU
WE LOOK FORWARD TO HEARING FROM YOU. PLEASE CONTACT US AT:
astoundgroup.com
info@astoundgroup.com
TORONTO
LAS VEGAS
UNITED KINGDOM
LOS ANGELES
tel 1+ 905 465 0474
tel 1+ 702 462 9718
tel +44 (0) 1782 644722
tel 1+ 949 715 0581