Astound Group RFP | 07.22.2011 - IFES

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CASE STUDY 3 | FORD FIESTA LAUNCH TARGET –Male and Female –Adults 30 years plus, no children –HHI $65K-75K –Urban oriented MARKETS –Toronto –Montreal OBJECTIVES –To create a large “out of the box” OOH launch idea/concept that generates buzz and excitement and appeals to the hard to reach target in high traffic urban areas STRATEGY –Design and build a unique, and modern vehicle display platform to allow consumers to get close enough to see the key vehicle features during the day and night –Include onsite brand ambassadors to deliver key messaging, engage the target consumer and distribute printed collateral –Design custom, larger than life projections set to music –Utilize a large digital countdown clock on the vehicle display platform to build anticipation between projections –Film the projection content for future viral campaign RESULTS –Average length of interaction – 2.5 minutes –Average interactions per hour – 16 interactions –681booklets distributed –The styling of the vehicle is excellent since vehicles in this is category are usually designed to a price point –The Fiesta is one of the new Ford models that are truly changing consumer views about the brand 24 ASTOUND COMPANY OVERVIEW 2011 ASTOUND. All rights reserved. Not to be reproduced or released in any form without the prior written authorization of ASTOUND.
THANK YOU WE LOOK FORWARD TO HEARING FROM YOU. PLEASE CONTACT US AT: astoundgroup.com info@astoundgroup.com TORONTO LAS VEGAS UNITED KINGDOM LOS ANGELES tel 1+ 905 465 0474 tel 1+ 702 462 9718 tel +44 (0) 1782 644722 tel 1+ 949 715 0581
Page 1 and 2: COMPANY OVERVIEW
Page 3 and 4: TABLE OF CONTENTS 4 ABOUT US 5 EXEC
Page 5 and 6: EXECUTIVE TEAM DALE MORGAN | PRESID
Page 7 and 8: OUR EXPERTISE EXHIBITS Custom Exhib
Page 9 and 10: EVENTS ASTOUND designs , plans and
Page 11 and 12: FEATURED PROJECTS
Page 13 and 14: FEATURED PROJECT 1 | EXPERIENCE CAN
Page 15 and 16: FEATURED PROJECT 2: Art Gallery of
Page 17 and 18: CASE STUDIES
Page 19 and 20: CASE STUDY 2 | ASML GLOBAL TRADESHO
Page 21 and 22: CASE STUDY 2 | TELUS BUSINESS INNOV
Page 23: CASE STUDY 3: Ford Fiesta Launch

Astound Group RFP | 07.22.2011 - IFES

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