Media Overview - CBOE.com
Media Overview - CBOE.com
Media Overview - CBOE.com
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<strong>CBOE</strong>.<strong>com</strong><br />
Ad Opportunities &<br />
<strong>Media</strong> <strong>Overview</strong><br />
July 2013
<strong>CBOE</strong>.<strong>com</strong> <strong>Overview</strong><br />
The Chicago Board Options Exchange created listed options<br />
trading 40 years ago and remains the largest options exchange<br />
in the US.<br />
The award-winning <strong>CBOE</strong>.<strong>com</strong> is, by far, the largest website<br />
devoted to options trading and the only unbiased source for<br />
trading information and education.<br />
Our loyal users are self-directed, affluent, active traders:<br />
• 65% earn more than $100k annually<br />
• 80% are male<br />
• 73% are age 35+<br />
• 78% have college or post-graduate degrees<br />
@<strong>CBOE</strong> is the largest options-focused Twitter account with<br />
nearly 750K followers.<br />
<strong>CBOE</strong> - Proprietary & Confidential 2
<strong>CBOE</strong>.<strong>com</strong> Audience & Usage<br />
Visitors:<br />
500K<br />
Pageviews:<br />
5MM monthly<br />
Average Pages/Visit: 12<br />
Average Duration: 10.03 minutes<br />
Top Sections by Pageviews<br />
1. Quotes & Data<br />
2. Strategy & Education<br />
3. Tools<br />
4. Trading Resources<br />
5. Products<br />
6. About <strong>CBOE</strong><br />
7. Institutional<br />
8. Advisors<br />
Top Sections by Time Spent<br />
1. Strategy & Education<br />
2. Tools<br />
3. Trading Resources<br />
4. Products<br />
5. Quotes & Data<br />
6. About <strong>CBOE</strong><br />
7. Institutional<br />
8. Advisors<br />
<strong>CBOE</strong> - Proprietary & Confidential 3
Ad Placements<br />
Run of Site and Targeted Ads<br />
Includes 728x90, 300x250, 120x90, 120x60,<br />
Textlinks<br />
Other Opportunities<br />
Co-Registration / Lead Generation<br />
• Most efficient buy on the site<br />
• Generate 150-300 leads per week<br />
Dedicated Emails reach 50K opt-in users<br />
Postal List Rental reaches 500K+ <strong>CBOE</strong><br />
customers<br />
Sponsorship Opportunities<br />
• Subscription Email Alerts<br />
• Webinars<br />
• Educational Seminars<br />
• Mobile Site and iPhone / iPad Apps<br />
Many other customized opportunities<br />
available<br />
<strong>CBOE</strong> - Proprietary & Confidential 4
Ad Placements – 728x90 and 300x250<br />
• Our proven<br />
“workhorse”<br />
placements<br />
• Traditionally<br />
best-performing<br />
units<br />
• Potential for<br />
high share-ofvoice<br />
(SOV)<br />
<strong>CBOE</strong> - Proprietary & Confidential 5
Ad Placements – Interstitial<br />
• Appears in key<br />
sections of site<br />
• Flexible sizing<br />
and frequency<br />
limits<br />
• High-impact<br />
<strong>CBOE</strong> - Proprietary & Confidential 6
Ad Placements – 120x60 Micro-Button<br />
<strong>CBOE</strong> - Proprietary & Confidential 7
Ad Placements – 120x90 and Textlinks<br />
<strong>CBOE</strong> - Proprietary & Confidential 8
Campaign Rationale<br />
• <strong>CBOE</strong> is the most respected leader in<br />
options trading – a leader in content, a<br />
leader in options education, a leader in<br />
advertising collaboration.<br />
• Moving beyond impressions and CTRs,<br />
<strong>CBOE</strong> works with you to create innovative,<br />
integrated campaigns.<br />
• Our audience is high net-worth and<br />
sophisticated, of a quality that no amount<br />
of impressions can duplicate.<br />
• This high quality audience is driven by<br />
<strong>CBOE</strong>’s industry-leading editorial content,<br />
webinars, webcasts, interactive tools,<br />
videos, and much more.<br />
Discover a whole new way to engage your<br />
audience with <strong>CBOE</strong>.<strong>com</strong>.<br />
<strong>CBOE</strong> - Proprietary & Confidential 9
Aaron Durlam, Director of Advertising<br />
400 South LaSalle Street<br />
Chicago, Illinois 60605<br />
312-786-8822<br />
durlama@cboe.<strong>com</strong><br />
Copyright © 2013 <strong>CBOE</strong>. All rights reserved.
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