June 2012 - The ALS Association Greater Sacramento
June 2012 - The ALS Association Greater Sacramento
June 2012 - The ALS Association Greater Sacramento
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Smooth Operators! VPD Rocking Beards for a Cause! PAGE 11<br />
Folsom-based Video Products Distributors,<br />
founded in 1980, is one of<br />
the nation’s original video distributors.<br />
<strong>The</strong> following article, which ran<br />
in the winter <strong>2012</strong> issue of VPD’s<br />
quarterly newsletter, Up Close, describes<br />
a fund-raising event staged to<br />
support the <strong>ALS</strong> Foundation and a<br />
long-tenured VPD employee who was<br />
recently diagnosed with the disease.<br />
Thornton<br />
Hair-raising? More than anyone dared anticipate. Still, when the scruff was scored, VPD’s<br />
beard-growing contest to raise money for the <strong>ALS</strong> Foundation netted a generous $600—<br />
monetary contributions from participants and a match from VPD. <strong>The</strong> idea, first hatched by<br />
Dave Skelton, and further incubated Bill Eilbacher, Levi Jones and Bill Southard to add the charity<br />
element, convinced many of VPD’s clean-shaven to lay down their razors and open their<br />
wallets. Some never made it past the stubble; others are still sporting it, and no one bested<br />
Matt Bailey’s facial carpet. And though not all of us were exactly whiskered away by what we<br />
saw, everyone can agree that real men wear beards (whether they probably should or not). –Jenn (Copywriter, VPD)