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moving at full throttle - Madison Magazine

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MEMBERMATTERSCONTINUED<br />

MEMBERNEWS&EVENTSCONTINUED<br />

and income property maintenance, repairs<br />

and remodeling. The e-mail address is<br />

info@horizonmr.com and the phone number<br />

is 608-661-2805.<br />

Plunkett Raysich Architects, LLP (PRA),<br />

architect of record, and Nack Construction<br />

Consultants (NCC), owner’s represent<strong>at</strong>ive,<br />

have announced on behalf of the Boys & Girls<br />

Club of Dane County th<strong>at</strong> McGann<br />

Construction, Inc. has been awarded the<br />

builder’s contract for the new Boys & Girls Club<br />

Allied Drive Family Center.<br />

Rendering of the future Boys & Girls Club Allied Drive Family<br />

Center<br />

Metcalfe’s Sentry Foods announces an expanded<br />

express delivery service th<strong>at</strong> makes grocery<br />

shopping easier and more convenient than ever<br />

before. Building on its corpor<strong>at</strong>e goal of “Total<br />

Customer S<strong>at</strong>isfaction. Period.,” Metcalfe’s allnew<br />

Sentry On-The-Go Express Service serves the<br />

<strong>Madison</strong> area with home grocery and floral<br />

delivery, as well as c<strong>at</strong>ering for business, residence<br />

and campus events.<br />

A Sentry On-The-Go “freshness-controlled” delivery vehicle<br />

The <strong>Madison</strong> Area Technical College (MATC)<br />

District Board voted <strong>at</strong> its June 8 meeting to<br />

adopt the 2005-06 fiscal year budget. The<br />

budget of $169,458,500 includes an<br />

estim<strong>at</strong>ed mill r<strong>at</strong>e of 1.30446. For every<br />

$100,000 in assessed property value,<br />

district property owners will pay $130.45<br />

in taxes to support MATC, $.79 less than<br />

last year. The estim<strong>at</strong>ed mill r<strong>at</strong>e will be<br />

adjusted in October based on actual<br />

equalized property valu<strong>at</strong>ion assessments.<br />

Awards and achievements<br />

For his support of educ<strong>at</strong>ion and early detection<br />

of oral cancer, dentist Chris Kammer, Center for<br />

Cosmetic Dentistry, received the Lifesaver<br />

Award from Oral Cancer Found<strong>at</strong>ion, Inc. In<br />

June, Kammer was presented with the Invisalign<br />

Premier Provider Award by Align Technologies in<br />

Santa Clara, Calif.<br />

Capitol Bank, an independent, locally-owned<br />

and managed community financial institution<br />

loc<strong>at</strong>ed <strong>at</strong> 710 N. High Point Road in <strong>Madison</strong>,<br />

celebr<strong>at</strong>es its tenth anniversary this year.<br />

Wipfli LLP has kicked off a year-long<br />

celebr<strong>at</strong>ion to commemor<strong>at</strong>e 75 years of helping<br />

businesses and organiz<strong>at</strong>ions succeed. To<br />

highlight the firm’s decades-old tradition of<br />

community service, Wipfli is planning a firmwide<br />

community service day this fall. Every<br />

associ<strong>at</strong>e in each Wipfli office will don<strong>at</strong>e one<br />

<strong>full</strong> weekday to a local charity. ◆<br />

MEMBERSHIPMATTERS<br />

SPICE UP YOUR MARKETING<br />

MIX WITH GMCC WEB AND<br />

DIRECTORY ADS<br />

Today’s businesses rely on the best marketing mix<br />

to get their message out to the buying public. TV,<br />

radio, direct mail, direct sales, telephone sales, and<br />

print and Web ads are the norm when it comes to a<br />

marketing mix—it’s the right combin<strong>at</strong>ion th<strong>at</strong> makes<br />

the difference. Web ads, the newest element in the<br />

mix, are beginning to take on a bigger marketing role<br />

as consumers become more comfortable researching<br />

and buying online.<br />

GMCC members can augment their marketing<br />

plans and increase their visibility in the market with<br />

ads on www.gre<strong>at</strong>ermadisonchamber.com. This<br />

members-only benefit could fe<strong>at</strong>ure special discounts<br />

or introductory offers to online shoppers. Gre<strong>at</strong><br />

exposure!<br />

Your ad will link directly to your site, so interested<br />

prospects won’t have to do any more research than<br />

accessing the GMCC site to get to your products and<br />

services. The right Web ad can help turn interested<br />

shoppers into s<strong>at</strong>isfied customers. You’ll <strong>at</strong>tract<br />

<strong>at</strong>tention and gain new business on the Web.<br />

You can also increase your visibility in the business<br />

community by placing an ad in the Gre<strong>at</strong>er <strong>Madison</strong><br />

Chamber of Commerce 2006 Member Directory with<br />

its year-long shelf life. Every GMCC member<br />

company receives a copy of the directory, and your ad<br />

can stand out in this high-profile public<strong>at</strong>ion. Ad sizes<br />

vary so members enjoy the flexibility to fit one into<br />

just about any marketing mix. Attract <strong>at</strong>tention to<br />

your business listing with an ad in the directory.<br />

GMCC members received Web and directory ad<br />

inform<strong>at</strong>ion in July. Contact Rick Sheridan,<br />

membership development executive, <strong>at</strong> 443-1951 or<br />

rsheridan@gre<strong>at</strong>ermadisonchamber.com to find out<br />

more about these member-only advertising<br />

opportunities. ◆<br />

PAGE 06 AUGUST 2005

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