January - Madison Magazine

The role of the GMCC is to lead enlightened economic growth, positioning the greater 

Madison area as a globally competitive place to live, work, play and do business. 

JANUARY 2006 / Financial Services 

BUSINESSBEAT 

www.greatermadisonchamber.com Volume 36, Issue 1 

WHAT’SINSIDE 

08 

10 

10 

12 

GMCC Feature: 

Obtaining a smallbusiness 

loan 

In Person: 

First Business Bank’s 

Corey Chambas 

Got the Beat: 

Grant Thornton LLP 

LGM Update: 

Lessons in collaboration, 

by Justin Markofski, 

Northport Apartment 

Corporation 

Coming in February: 

Manufacturing & 

Distributors/ 

Wholesalers 

ACCOUNTING IN A POST-ENRON WORLD 

by Sharyn Alden 

There’s no doubt about it, in a post-Enron world, accounting as 

an industry has changed. Jack Cotton, CPA, CEO of Suby, Von 

Haden & Associates, S.C., says, “The IRS has issued Circular 230, 

which restricts the rules regarding reliance on tax opinions and tax 

advices.” And all written and electronic tax advice will be 

required to include disclaimer notices that clients will see on all 

communications from their tax advisors.” 

Cotton also says the new rules under government regulation 

FIN 46 have changed the landscape: “FIN 46 made changes to the 

rules that determine which businesses are required to be 

consolidated in one [financial] report versus separate reporting.” 

Mike Scholz, senior tax manager, Clifton Gunderson 

(right) consults with clients 

Mike Scholz, senior manager with Clifton Gunderson, says the passage of the Sarbanes-Oxley Act imposed 

new auditor-independence standards. “These restrictions responded to concerns that Enron’s audit may have 

been compromised because the accounting firm was earning more from Enron for consulting services than for 

auditing services.” 

Scholz notes that an auditing firm is now prohibited from “contemporaneously” providing audit clients with 

several types of consulting or other non-audit services. Among some of the prohibited services are actuarial; 

internal audit outsourcing; broker or dealer, investment advising or investment banking services; and legal and 

expert services unrelated to the audit. 

SUCCESSION PLANNING: ENSURING AN 

ORDERLY TRANSFER OF LEADERSHIP 

by Judy Dahl 

Continued on Page 2 

If you’re the owner or chief executive of a business, large or small, who will take over when you retire Will 

your heirs and employees be taken care of What happens if you’re unexpectedly unable to run your business 

What if certain key employees leave 

Business leaders should answer these questions as part of succession planning, 

the process of defining how ownership and management of a business will 

transfer to new leadership when appropriate. It’s important to have a succession 

plan in place well before it’s needed, in case the unexpected happens, and to 

update the plan periodically. 

“Having a succession plan means knowing your business will continue if 

something happens to you, or if it’s not your intention that it continue, that 

there’s a plan for closing it down,” says Louise Googins, owner and president, 

Googins & Co., Inc., financial planning consultants. “You know you can retire 

because you have a plan, and that if you die, your beneficiaries will receive value 

from the business.” 

She warns, “The value of your business can go down hill quickly if you don’t 

have a succession plan. Your clients may leave, or someone else might not 

Director Ann Kinkade addresses understand how the business runs and be unable to continue it.” 

FBC members at a seminar Continued on Page 09

COVERSTORYCONTINUED – ACCOUNTING 

Additionally, Scholz says, “While 

Sarbanes-Oxley is applicable to public 

companies, many privately-held companies 

have adopted similar restrictions. While they 

were more likely to use one CPA firm in the 

past, today they rely on multiple CPA firms.” 

He also points out another trend that 

continues for private companies. “They’re 

using an external board of advisors, 

comprised of non-family members, who are 

demanding compliance with CPA 

independence standards and adequate 

company internal controls.” 

Stephanie Barganz, CPA, SPHR and 

partner with Bodilly CPAs & Consultants, 

LLP, says that while she doesn’t believe there 

are more restrictions today, with the 

exception of the new Circular, her firm, 

along with many others, has reviewed its 

internal policies and procedures. “We 

wanted to make sure we were doing 

everything we could to be compliant. At 

every staff meeting, compliance is on the 

agenda.” 

Interestingly, she says she’s seen nonprofit 

businesses separate out the firms that 

perform audit work from accounting work. 

“But this is a board decision, and not one 

specifically required in most instances by 

accounting requirements.” 

One potential change down the road 

might be a simplification of the income-tax 

system. Denis Stankowski, owner of 

Accounting and Technical Services LLC, 

says, “There’s been a lot of study about doing 

this, including the possibility of completely 

doing away with the current income-tax 

system and replacing it with a national sales 

tax.” 

If that happens, he 

says, the income-taxpreparation 

industry 

as we know it could 

cease to exist. 

New products 

and trends 

Many products are 

currently vying for 

attention in the 

accounting world. 

One of the biggest 

trends is leveraging 

technology, not only 

for convenience, 

lower costs and 

efficiency, but also to help accounting firms 

expand their services. 

Stankowski notes that one of the exciting 

new trends is happening at accounting firm 

Web sites. “Clients can enter their taxrelated 

information into an interactive 

online tax organizer and submit it to the 

accounting firm. Then the firm downloads 

the information directly into its tax 

preparation software.” 

The advantages may seem obvious—it’s a time 

saver for both the client and the preparer—but 

Stankowski says it also breaks down geographic 

limitations. “It allows the accountant to expand 

beyond the firm’s more 

traditional marketing 

area.” 

Barganz says the 

paperless environment has 

definitely changed the way 

her firm does business. “I 

love not having to go to a 

file room of folders to find 

permanent documents, the 

result being we’re more 

efficient.” 

Stankowski says clients 

shouldn’t be surprised if 

they now receive their 

income-tax returns on a 

CD instead of in the form 

of a thick portfolio. 

What else is changing 

In a nutshell, client access. Cell phones, palm pilots 

and portable e-mail all offer increased access, but 

they’ve also increased client expectations. 

Barganz points out one of the challenges on the 

horizon. “Securing a good staff will continue to be a 

challenge for our industry, since certification 

requirements have impacted the pool of candidates.” 

Stankowski adds, “There’s been talk for some time 

about requiring all paid tax preparers to pass a 

licensing exam before they’re allowed to prepare 

income taxes.” 

The looming competition between Intuit’s new 

release of QuickBooks 2006 and Microsoft’s Small 

Business Financials is another challenge. “We have to 

learn it first to be able to guide our clients through this 

maze,” Barganz says. 

QuickBooks has about 86 percent of the market 

share for small-business accounting software. 

Stankowski notes, “Microsoft has been actively trying 

to lure accountants in its direction, and Intuit has 

countered with its release of QuickBooks 2006— 

probably the most dramatic improvement in years.” 

Looking toward the future, Clifton Gunderson’s 

Scholtz shares his optimism about the accounting 

industry. “Despite all the ‘piling on’ the accounting 

profession has endured in the last three years, the 

future is bright. Most CPA firms are battling to hire 

qualified accounting students from an ever-decreasing 

pool of graduates.” 

But for people with expertise in fields other than 

accounting, such as banking, insurance, construction 

and real estate, Scholz says having a combination of 

experience is very attractive to accounting firms. 

“Many regional and national CPA firms have 

reorganized themselves along industry lines and are 

requiring their staff and managers to be specialists 

rather than generalists.” 

From today’s vantage point, that seems to be the 

wave of the future. ◆ 

Denis Stankowski, owner, Accounting and Technical 

Services LLC (right), and a client, pretend to find some 

surprising accounting data 

PAGE 02 JANUARY 2006

GREATER MADISON CHAMBER OF 

COMMERCE 

615 E. Washington Ave., P.O. Box 71 

Madison, WI 53701-0071 

Phone: 608-256-8348 – Fax: 608-256-0333 

E-mail: beat@greatermadisonchamber.com 

Web: www.greatermadisonchamber.com 

BEHIND 

THE 

DOOR 

Business Beat provides a forum where members and partner 

organizations can share their views on a variety of topics. 

Opinions expressed are the authors’ own, and do not 

necessarily reflect the views held by GMCC management, 

staff, or board members. 

OUR MISSION – The role of the GMCC is to lead 

enlightened economic growth, positioning the greater 

Madison area as a globally competitive place to live, work, 

play and do business. 

2005 BOARD OF DIRECTORS 

Chair – Gary Wolter, Madison Gas and Electric Co. 

Immediate Past Chair – Londa Dewey, U.S. Bankcorp 

Vice Chair – Lon Sprecher, CUNA Mutual Group 

Treasurer – Robert T. Barnard, Stratatech Corp. 

Secretary – James Hopson, Wisconsin State Journal 

BOARD MEMBERS 

Dave Anderson, American Family Mutual Insurance Group 

George E. Austin, Overture Foundation 

Bettsey Barhorst, Madison Area Technical College 

Gladis Benavides, Benavides Enterprises, Inc. 

Ian Biggs, ABS Global 

Byron Bishop, APA of Madison 

Robert A. Blettner, The Blettner Group Ltd. 

Mark Bugher, University Research Park 

Timothy B. Erdman, Marshall Erdman & Associates 

A. Scott Faulkner, The Edgewater Hotel 

John J. Flad, Flad Development & Investment Corp. 

Clayton Frink, The Capital Times 

James D. Garner, Sergenian’s Floor Coverings, MNBC Rep. 

Kevin Hayden, Dean Health System 

William D. Harvey, Alliant Energy 

James R. Imhoff Jr., FirstWeber Group Inc. 

George Kamperschroer, Neider & Boucher, SC 

Marsha Lindsay, Lindsay, Stone & Briggs 

Tod B. Linstroth, Michael, Best & Friedrich 

Jay Loewi, The QTI Group 

George Nelson, Evening Telegram Co. 

D. Thomas Oakley, Covance Laboratories Inc. 

Terri L. Potter, Meriter Health Services 

Rebecca Ryan, Next Generation Consulting, Inc. 

Douglas G. Reuhl, American TV & Appliance of Madison Inc. 

James R. Riordan, WPS Health Insurance 

Robert A. Schlicht, M&I Bank 

Rick Searer, Oscar Mayer Foods-Division of Kraft Foods 

Robert Smith, WMTV-TV Channel 15 

David G. Walsh, Foley & Lardner 

John Wiley, Chancellor, UW-Madison 

CHAMBER STAFF 

Jennifer Alexander, president 

Sarah Breckenridge, program & event coordinator 

Pattie Fowler, office manager 

Jennifer Leavitt-Moy, public policy assistant 

Lisa Loniello, executive assistant 

Rafael Mayor Carbonell, economic development coordinator 

Laura President-Brown, information coordinator 

Rick Sheridan, membership development executive 

Connie Shomberg, LGM director 

Katy Skarlatos, public policy & economic development coordinator 

Tracy Smull, director of finance & operations 

Amy Torgeson, membership coordinator 

BUSINESS BEAT STAFF 

Publisher – Jennifer Alexander, GMCC 

Associate publisher – Tracy Smull, GMCC, 608-443-1950, 

tsmull@greatermadisonchamber.com 

Editor – Judy Dahl, JKD Communications LLC, 

608-271-2107, judydahl@charter.net 

Designer – Tara Ingalls, Tingalls Dzyn LLC, 608-268-5525, 

tara@tingalls.com, www.tingalls.com 

Advertising and Sales – Madison Magazine, 608-270-3600 

Business Beat is published 12 times a year for the Greater 

Madison Chamber of Commerce, which holds the copyright 

to all content, by Madison Magazine, 7025 Raymond Road, 

Madison, WI 53719. 

Subscription included in GMCC membership. 

Submit all member news items by the 15th to be considered 

for the next issue, which will publish two months later. 

Items will be published as space permits. E-mail items to 

beat@greatermadisonchamber.com. 

PRESIDENT’SLETTER 

Dear Valued GMCC 

Member: 

Happy New Year! I hope 

the start of 2006 finds you 

healthy, prosperous and well 

positioned for business 

growth. I look forward to seeing you at this 

year’s GMCC events, to your participation on 

chamber committees, and to hearing from you 

about the business issues important to you. 

This month marks the beginning of my 

third year as your chamber president. It’s a 

privilege to serve as your advocate in our 

regional business community, and I look 

forward to continued efforts on your behalf. 

We’ve made significant accomplishments over 

the last two years, and we’re poised to build on 

that strong foundation, working toward 

important goals in our major areas of focus: 

membership, public policy, and economic 

development. 

Just to hit the highlights, the GMCC’s 2004 

and 2005 accomplishments included: 

• Membership: Launched a new logo and 

tagline, revitalized our publications, 

launched many new programs, and 

increased membership by 42 percent. 

• Public policy: Developed guidelines for 

policy decisions, led opposition to the 

Madison minimum wage, negotiated a 

business-friendly lobbying ordinance, 

strengthened relationships with many 

local organizations, worked regularly with 

elected officials, and represented business 

on a range of issues. 

• Economic development: Led formation of 

the Collaboration Council and the Small 

Business Advisory Council, increased 

outreach to minority- and women-owned 

businesses, formed alliances with regional 

INSIDE THIS ISSUE: 

Behind the Door @ GMCC 

GMCC Update............................................4 

Member Matters 

Member News & Events ............................5 

Membership Matters ..................................6 

Member Spotlights ......................................7 

GMCC Feature ............................................8 

Front & Center 

In Person: Cory Chambas ........................10 

Got the Beat: Grant Thornton ..................10 

chambers, supported LGM and 

MAGNET, and worked with other 

organizations to enhance the region’s airtravel 

options. 

As 2006 begins, we’re putting the finishing 

touches on a two-year strategic plan that 

outlines our mission, principles, goals, and 

success indicators, along with a month-bymonth 

timeline for reaching specific 

milestones. This month we’re working toward 

several milestones: 

• Implement CIVITAS 

• Publish the 2005 annual candidate 

scorecard 

• Launch the GMCC ChamberCARE 

insurance program 

• Create and promote a retired-professional 

membership category 

• Define and initiate a retention strategy for 

members who joined during 2005’s 

membership drive 

• Establish benchmarks for all GMCC 

programs 

• Expand regional participation in the 

Collaboration Council and its 

implementation teams 

We’ll keep you informed of our progress via 

Business Beat, our e-newsletter and various 

meetings and presentations. We’ll also let you 

know of opportunities to participate and 

provide input—it takes all of us working 

together to make the voice of business heard in 

the community. 

All of us at the GMCC wish you the best in 

2006. 

Sincerely, 

Jennifer Alexander, GMCC president 

Ambassador Action ..................................11 

Peer to Peer................................................11 

Leaders @ Work 

LGM Update ............................................12 

Magnet Update..........................................12 

Initiatives and Insights 

Economic Development............................13 

Public Policy ..............................................14 

New Member List ..................................15 

Calendar & Conventions ........back page 

JANUARY 2006 PAGE 03

BEHINDTHEDOORCONTINUED 

GMCCUPDATE 

GMCC 12@12 

Back by popular demand, the GMCC 

12@12 program enters its second year. 

We concluded our first 12@12 program 

year by welcoming 12 of our small business 

members for a lunchtime discussion on 

“Marketing on a Shoestring Budget.” Fran 

Zaugg of Resultz Marketing shared her 

expertise and experience as she facilitated an 

engaging discussion on creative ways to 

effectively and economically market your 

small business. Special thanks to Wipfli LLP, 

annual underwriters for the 12@12 program. 

Our next session, scheduled for 

Wednesday, January 4 from noon to 1 p.m. at 

the GMCC office, will focus on “Generating 

a Referral Based Business,” with Matt 

Anderson, The Referral Authority, 

facilitating. 

On Wednesday, February 4 from noon to 1 

p.m. at the GMCC office, Ann Kinkade, 

UW-Madison Family Business Center will 

facilitate as we discuss “The Small Family 

Owned Business.” 

GMCC and Magellan to produce 

2006 Madison Area Chamber Map 

The GMCC will once again partner with 

Magellan Mapping Company to produce the 

official 2006 Madison Area Chamber Map. 

We’ll print 30,000 full-color maps with all the 

fabulous features map-users have come to 

appreciate. In addition to all updated street 

and subdivision information, there’ll be 

detailed maps of the Capital area, the UW- 

Madison campus area and many major 

suburban areas. The maps will also include 

block numbers, new artwork and a very easyto-read 

design. 

Advertisers will receive FREE maps to use 

as they like. Magellan has worked to keep the 

ad-listing price the same as last year, and still 

offers the opportunity to imprint a company 

logo or message on the maps. To learn more 

about available advertising packages, please 

contact Magellan’s Lisa Pertzborn-Whiting or 

Michael Giese at 441-6106 or 850-MAPS 

(6277). 

For more information on Magellan 

Mapping Company, which also publishes the 

very popular Dane County Street & Road 

Atlas and several other county atlases, please 

go to www.magellanmapping.com. 

November Issues Roundtable 

covers marketing 

On November 1, over 45 GMCC 

members met at the Edgewood College 

Corporate Learning Center to learn about 

different aspects of marketing: branding, 

direct mail, databases and research, 

PR/marketing, outdoor advertising, and 

Internet marketing. Members met in small 

groups facilitated by industry experts, 

networked, and enjoyed food provided by 

Edgewood College. The next Issues 

Roundtable is set for March 7, so mark your 

calendars! 

Area insurance agents trained on GMCC 

ChamberCARE health insurance 

With the change in GMCC health insurance from 

A-CHIP to ChamberCARE, the improved insurance is 

available through more agents, making it easier for 

members to take advantage of this benefit. On 

November 9 at the Quality Inn and Suites, Cahill Way, 

the GMCC held a ChamberCARE insurance agent 

training session. Over 45 agents attended and were 

treated to presentations from Group Health 

Cooperative and WPS, as well as a continental 

breakfast from the Quality Inn. 

GMCC Launches New Health Insurance: 

ChamberCARE 

On November 14, over 100 GMCC members and 

interested guests met at one of two ChamberCARE 

sessions at the Hilton Garden Inn. Ellen Alwin and 

Michael Polk from Group Health Cooperative and Jeff 

Woods and Chris Ralston from WPS gave an overview 

of the new choices available to GMCC members and 

answered questions. If you have questions on 

ChamberCARE, contact Amy Torgeson, membership 

coordinator, at 443-1945 or atorgeson@greater 

madisonchamber.com. 

“Majestic” Holiday Social attendees mix 

with GMCVB, MAGNET 

The GMCC Holiday Social on December 1, held in 

conjunction with the Greater Madison Convention 

and Visitors Bureau and MAGNET at the Majestic 

Theater proved to be a big hit with all involved. 

GMCC members made new contacts with members 

from the other organizations, and after 6:30 p.m., 

enjoyed free live music. 

Wingate Inn business card exchange a 

holiday networking hit 

The last GMCC event of 2005, the Holiday 

Business Card Exchange on December 15 at the 

Wingate Inn, was a roaring success. Members 

connected with old friends and networked with new, 

while enjoying holiday goodies and complimentary 

beverages from the Wingate. 

Chamber Café: “How to Combat 

Identity Theft!” 

How can you protect yourself, your family, and your 

business from identity theft On January 11 the first 

GMCC event of 2006 will kick off with a presentation 

on Identity Theft, held at the Orange Shoe Gym, 6220 

Nesbitt Road. Registration is from 7:30 – 8 a.m. and 

the program runs from 8 – 9 a.m. Our speaker is Jeffrey 

Pettit from Liberty Mutual, who has given seminars 

across the United States on how to identify and 

prevent identity theft. RSVP by Friday, January 6 to 

Sarah Breckenridge, programs and event coordinator 

at sbreckenridge@greatermadisonchamber.com or 

443-1954. ◆ 

Thank you 

Special thanks to Wipfli LLP, 

annual underwriters for the 

12@12 program and official 

sponsor for the CEO Forum, and 

to Two Men and A Truck, 

quarterly 12@12 sponsor. 


MEMBERMATTERS 

MEMBERNEWS&EVENTS 

Events 

Career Momentum, Inc. will hold a holiday 

networking reception on January 5 from 4 – 7 

p.m. at its Madison office, 6441 Enterprise 

Lane, Suite 115. Refreshments and door prizes 

are planned and dress is business casual. RSVP 

by calling 608-274-2430. 

Cascade Asset Management celebrated the 

grand opening of its new 32,000-square-foot 

Madison processing plant on November 9 with 

a full day of educational seminars. The event 

closed with a ribbon-cutting ceremony 

featuring a speech by Madison Mayor Dave 

Cieslewicz; awarding of a Certificate of 

Recognition from US Senator Russ Feingold’s 

office; comments from State Senator Mark 

Miller; and presentation of a grant award by 

Secretary Scott Hasset from the DNR. The 

GMCC’s own Amy Olson emceed the event, 

and many ambassadors graciously volunteered 

their time to help facilitate the crowd of over 

200 guests throughout the day. 

On Christmas Eve day, Rejuvenation Spa staff 

and Artie of Total Image Salon performed 

complementary haircuts and make-up 

applications for 39 women currently residing at 

Madison’s downtown YWCA. With 

transportation by Abracadabra Limousine 

Service, Rejuvenation Spa—along with family 

and friends, Artie of Total Image Salon, and 

the Aveda network—also helped fulfill the 

YWCA’s holiday wish list. 

The Greater Madison Area Chapter of 

International Coach Federation will hold its 

2006 ICF Coaching Week event Tuesday, 

February 7 from 5 – 8:30 p.m. at the West Side 

Club, 437 County Hwy M. Participants can 

meet ICF member coaches, observe live 

coaching sessions and attend workshops. For 

more information, contact Pat Barone, 

Catalyst Coaching LLC, at 231-6750 or e-mail 

patbarone@earthlink.net. 

Opportunities 

Inacom Information Systems introduces the 

Extreme Wireless Makeover! to businesses 

and nonprofit organizations throughout the 

state. Just visit www.inacom.com and register 

by January 10 to win your makeover—a free 

wireless foundation configuration for your 

office. 

The Business Forum will accept applications 

for its 2006 scholarship awards until January 

20. Awards are given to high school graduates 

and returning adult women who will attend a 

college in Wisconsin. To obtain an application, 

please visit The Business Forum Web site 

(www.thebusinessforum.org) or call 443-2486. 

Innovations and new business 

Matt Anderson International, LLC has 

formed a new division focusing on building 

referral networks, branded as The Referral 

Authority. Serving the financial, insurance, 

mortgage and real estate industries, The 

Referral Authority trains broker/sales teams to 

build network systems and obtain qualified 

referrals on a regular basis. 

Platypus Technologies recently closed its third 

round of investment, raising $1.2 million from 

private investors. The organization was 

qualified under Wisconsin Act 255, which 

grants tax credits to individuals investing in 

Wisconsin start-up companies. Platypus’ 

regular legal counsel, Neider & Boucher, 

S.C., provided legal advice and support in 

connection with this fundraising. 

New addresses and new 

construction 

Associated Bank’s new South Central Region 

headquarters is now open for business at 8040 

Excelsior Drive, in the Old Sauk Trails 

Business Park. 

The south parking garage has opened at 

Hilldale Shopping Center with 402 parking 

spaces on four levels. All surface parking is 

open in front of and behind the mall. Besides 

the redevelopment of the existing Hilldale 

Shopping Center, Hilldale will include an 

additional 70,000 square feet of retail and 

restaurant space as well as 40 Hilldale Row 

condominium homes. 

In the coming months, Capitol Bank will 

open a full-service office at 108 E. Verona 

Avenue in Verona. In October 2005, the bank 

marked its tenth anniversary. 

Sundial Software Corporation has opened a 

branch office in Milwaukee. The company has 

existing offices in Madison, Wausau, and 

Appleton. 

The Gialamas Company is constructing a new 

125,000 square foot, five-story building in 

Madison’s Old Sauk Trails Park that will be 

home to Rural Insurance and Wisconsin Farm 

Bureau. Additional space is available on the 

first and fifth floors. The company’s newest 

building at 8040 Excelsior Drive will house the 

Madison office of RSM McGladrey Inc. and 

McGladrey and Pullen LLP along with 

Associated Bank’s regional headquarters. 

Rendering of the Gialamas Company’s new 125,000- 

square-foot building 

Great Wolf Lodge will culminate its final 

expansion phase with the addition of a 38,000 

square-foot indoor waterpark slated to open in 

March. 

Great Wolf Lodge expansion rendering 

Awards and recognition 

The National Institutes of Health has awarded 

BellBrook Labs a $250,000 Phase I SBIR 

grant for development of a microscale 

mammary tissue model to accelerate the 

understanding and treatment of breast cancer. 

Vogel Bros. Building Co. has received a 2005 

BUILD Wisconsin Award for Excellence in 

Partnering from the Associated General 

Contractors of Wisconsin. 

Eighteen lawyers from DeWitt Ross & 

Stevens have been named to the first edition 

of Wisconsin Super Lawyers, as a result of a 

survey conducted by the national publication 

Law & Politics. 

Continued on Page 6 


MEMBERMATTERSCONTINUED 

MEMBERNEWS&EVENTSCONTINUED 

For the eighth consecutive year, Youth Service 

America, a national youth service 

organization, has chosen United Way of Dane 

County as a Lead Agency for the 2006 

National & Global Youth Service Day. Dane 

County will celebrate Youth Service Day on 

April 22. 

Philanthropy 

Over three days, from October 6 to 9, three 

cyclists from Group Health Cooperative 

joined 150 others from around the country for 

a challenging 100-mile ride through the 

Appalachian Mountains near Asheville, N.C., 

raising $32,416 to benefit the Juvenile 

Diabetes Research Foundation. 

Great Wisconsin Credit Union, formerly 

CUNA Credit Union, donated a total of 

$12,400 to The United Way of Dane County 

and United Way of Columbia County. In 

addition, 18 credit union employees volunteer 

their time to the United Way Lend A Hand 

Youth Resource Center Homework Help 

Program. ◆ 

MEMBERSHIPMATTERS 

OPERATION THANK YOU 

by Amy Torgeson 

The GMCC will once again execute 

“Operation Thank You” in the month of 

January. As a salute to our members, GMCC 

representatives will hand deliver the brand 

new 2006 member directory. 

GMCC ambassadors and staff will visit your 

place of business to say hello, deliver a 

directory, and get a chance to see firsthand 

how your business functions. This is an 

opportunity for you to meet GMCC 

ambassadors and staff and talk to us about 

membership … we want to hear what you 

think! 

We extend a special 

thanks to Lands’ End 

Business Outfitters, 

sponsor of the GMCC 

ambassadors, for its generous support. Lands’ 

End operates on the principle that what’s best 

for the customer is also best for the company. 

As a result, customers have learned to expect a 

high level of service at all times—from 

initiating the order, to receiving help and 

advice, to speedy shipping, and further followup 

when necessary. Lands’ End Business 

Outfitters is committed to producing highquality 

products bearing your company logo for 

all corporate 

needs. 

Businesses of 

all sizes, 

including 

nine out of 

ten 

FORTUNE 

500 

companies, 

put their 

good 

names on 

Lands’ 

End Business 

Outfitters’ products for quality team apparel, 

employee incentives and customer gifts. 

The 2006 member directory includes a 

listing for each member in alphabetical order 

as well as by business category. The GMCC 

Member Directory is used by over 2,500 Dane 

County member businesses as a sales and 

marketing tool. It’s distributed throughout the 

year to all new members as a part of the 

GMCC Membership Kit. The directory is also 

available for purchase throughout the year by 

nonmember businesses and individuals looking 

to conduct business with GMCC members. 

Wish you recognized GMCC board 

members, ambassadors and staff when you see 

them at events You’ll find pictures and 

contact information for these three important 

chamber branches in the directory, so you can 

get to know us all a bit better. You’ll also find a 

complete 2006 calendar of events to help you 

plan for networking and programming in the 

new year. 

Thank you for your membership! ◆ 

2006 

Member Directory 

www.greatermadisonchamber.com 

Thank you 

We send sincere thanks to Tingalls Dzyn for 

designing our membership directory as an 

in-kind donation of services. 


MEMBERSPOTLIGHTS 

Andy Garcia Productions, also known as 

AGP, is a video/film production company 

specializing in corporate communications. 

Andy Garcia and Sue Mowris have owned and 

operated Andy Garcia Productions for over 11 

years. Along with the marketing, training and 

product tapes it produces, AGP has created a 

niche for itself in the business-theater arena. 

This Madison-based company counts Harley- 

Davidson Motor Company and Sub-Zero/Wolf 

as its long-time clients. 

MEMBERMATTERSCONTINUED 

expertise to deliver high-end consulting 

services for engagements in information 

technology; software & hardware engineering; 

and mechanical, electrical, validation & 

telecommunications engineering. 

Founded in 1984, Oxford combines 

international reach with local depth, serving 

our clients with over 400 full-time employees 

through an integrated network of more than 

20 offices in North America and Europe. 

Oxford’s newest office opened in Waunakee 

on October 31. We’ve hired 25 new employees 

from the Madison area, and plan to expand our 

staff to more than 50 in 2006. Our local 

address is 202 Moravian Valley Road, Suites C- 

produced foods since 1974. 

While food co-ops and supermarkets may 

look the same at first glance, cooperatives are 

businesses owned and controlled by their 

members. In the case of consumer co-ops like 

Willy Street Co-op, the customers who join 

can become member-owners and have a voice 

in how the organization is run. The Eastside 

Farmers Market, the solar panels on our roof, 

the rain garden behind the store and hundreds 

of products on our shelves were all the result of 

member-owner requests. 

The Co-op is committed to supporting 

local growers and producers. We believe that a 

sustainable local economy is vital to the health 

In a field where technology changes by the 

minute, AGP recently invested in the exciting 

world of high-definition television. One of the 

first in the city to own a high-definition 

camera and editing equipment, AGP is proud 

to offer the highest-quality products and 

services for all of its corporate clients 

MCL Financial Group, Inc. is an 

investment firm specializing in alternative real 

estate investments that qualify for a 1031 

exchange. With an unbiased approach, MCL 

Financial helps clients locate and select 

opportunities in Oil and Gas Private Royalties 

and Tenant-in-Common(TIC) assets specific 

to their 1031 exchange and/or investment 

requirements. 

Whether it’s for portfolio diversification or as a 

flexible 1031 exchange alternative, we can 

provide access to attractive risk-adjusted 

investments. Energy Royalties give investors a 

lower-risk opportunity to diversify into the 

energy markets, generate monthly income, 

save on taxes and enhance overall portfolio 

returns. Tenant-in-Common real estate gives 

investors the opportunity to join together with 

other high-net-worth investors to own 

institutional-quality real estate that none of 

the investors could own individually. 

Visit us at www.mcl1031midwest.com 

or contact Dirk Todd in the local MCL 

Financial office at 442-5636 or dtodd@ 

mclfinancial.com for more information. 

Oxford Global Resources is a talentdriven 

consulting firm providing individual 

consultants, project teams, and strategic 

outsourcing services to clients in a wide range 

of industries. We leverage our recruiting 

E, Waunakee, WI, 53597. You can reach us at 

849-5910 or toll free at 866-251-6404. Our fax 

number is 849-5953. 

Willy Street Co-op is Madison’s largest 

consumer-owned, full-service natural foods 

store, offering the finest organic and locally 

and wellbeing of our community. For more 

information, see www.willystreet.coop, call 

customer service at 251-6776, or stop in and 

see the store for yourself! ◆ 


GMCCFEATURE 

OBTAINING A SMALL BUSINESS LOAN 

by Judy Dahl 

If you’re contemplating starting a small 

business, or if you’re a small business owner 

looking to expand, you’ll likely need 

financing assistance. And particularly for 

new business owners, this can be 

challenging to obtain. But, say area 

financial-service providers, it can be done— 

and the right preparation is key. 

Early-stage, high-growth companies 

needing substantial capital can sometimes 

attract funding from angel investors or 

venture capitalists (visit www.wisconsin 

angelnetwork.com for more information), 

and it’s wise to look for grants (see 

www.grants.gov). Entrepreneurs’ own 

resources—sometimes including credit 

cards—and family and friends fund other 

start-ups or expansions. 

Many business owners seek loans, and 

from a lender’s perspective, says Dana 

Hoffmann, vice president of business 

services, Great Wisconsin Credit Union, 

“Financing a small business start-up is one 

of the most difficult loans to make. There’s 

no track record and you’re going mostly on 

the assumptions in the business plan.” 

Tom Dott, senior vice president, business 

banking, Associated Bank, recommends 

business owners use area educational 

resources to get started. “Leverage the 

courses available through the UW Small 

Business Development Center (SBDC) on 

how to write a business plan and other 

topics,” he advises. “Take advantage of those 

before even thinking about getting a loan. It 

helps you understand, when you do come to 

a bank, what to expect and what to come 

prepared with.” 

A solid business plan 

A solid business plan is the first thing 

lenders look for. “Having a well-developed 

business plan, with a good understanding of your 

income sources and expenses is essential,” says Jim 

Bradley, president, Home Savings Bank, which offers 

primarily real-estate lending. 

“A good business plan includes a description of 

the business and how it will work, your experience in 

the industry, how you’ll stand out in the market and 

compete, how you’ll promote the business, and a 

minimum of three years income and expense 

projections,” adds Dott. “We like to see sensitivity 

testing with the projections, some ‘what-if scenarios.’ 

If you’re projecting $1 million in revenue and 

$500,000 in expenses, what happens if you only have 

$75,000 in revenue and higher expenses How does 

that factor into your ability to make loan payments” 

Darwin Lynde, senior vice president of business 

banking, Park Bank, agrees. “To a banker’s mind, 

loan-worthiness is simply a measure of the borrower’s 

ability to repay a loan. We look at whether the 

business’ current or projected cash flow is sufficient to 

repay the proposed note, and if cash flow fails to 

provide the necessary funds, what collateral could be 

used to cover the payments, either through its sale or 

refinancing Answers to these questions are typically 

spelled out in a business plan for new businesses.” 

A healthy personal credit record 

Hoffman notes, “The business owner must also 

have a good personal credit history. It’s a good 

indicator of how they’ll handle business credit.” 

“I don’t think people realize that’s one of the first 

things we look at if the business plan is solid. That’s 

the next step,” adds Dott. 

A strong relationship 

Building a relationship with your financial 

institution can speed up the financing process. “It’s 

never too early to start,” says Bradley. “The more your 

banker knows you and your business, the better they 

can counsel you on the best product or service for 

your unique situation.” 

Lynde adds, “If you find yourself ‘chasing’ your 

banker it’s a bad sign. Your banker should know what 

your plans are because he or she regularly checks in 

with your business and actively provides solutions to 

the challenges you face.” ◆ 

SBA loan guarantees make it easier 

The Small Business Administration (SBA) 

decreases lenders’ risks, making it easier for small 

businesses to obtain loans. The organization 

provides lenders with guarantees for portions of 

qualified loans. Borrowers apply for loans at 

participating lending institutions, which then 

apply online for an SBA guarantee. 

“We make it very easy for lenders, which is 

driving our volumes incredibly high,” says Eric Ness, 

district director, SBA Wisconsin. “In 1998 we 

guaranteed 853 loans; for fiscal year 2005 it’s 2,194 

loans totaling nearly $496 million in Wisconsin.” 

Visit www.sba.gov/wi/ for more information. 


COVERSTORYCONTINUED – SUCCESSION PLANNING 

Avoid a power vacuum 

Ann Kinkade, director, Family Business 

Center, and faculty associate, UW School of 

Business, adds, “If there’s a crisis, having a 

succession plan helps avoid a power vacuum. 

In a family business, it helps prevent family 

conflict. The more [business leaders] can 

demonstrate that they’re prioritizing succession 

planning, the more it reassures customers, 

employees and vendors—it gives external 

people trust in the business.” 

Kinkade says ownership-succession and 

management-succession planning are the two 

primary aspects of the process. “The first refers 

to the legal transfer of company ownership. 

Management succession is more all-inclusive; 

it includes transferring the corporate culture 

and values to the next leaders.” 

Not all business leaders take the time to do 

succession planning. “They all know they 

should, and they’re more likely to deal with 

the ownership transfer than with management 

succession,” says Kinkade. 

“Many business owners are so busy with 

day-to-day operations that they don’t find the 

time to plan,” agrees Googins. “It’s really 

important to remember that your business is 

something you’ve built, and if you want to take 

care of the people important to you, you must 

do the planning.” 

Take your time and involve the 

right people 

“Start early; it takes a lot of time,” advises 

Kinkade. “Involve all affected parties—in a 

family business that includes shareholders and 

even family members not involved in daily 

operations.” 

Begin by identifying your values as a 

company. “This varies from business to 

business; you might determine that you want 

to remain local, that you value your employees 

as your No. 1 asset, or that customers are No. 

1,” says Kinkade. “Identify what’s important to 

you as a company, and for a family business, as 

a family.” 

Googins adds, “Know that you’ll need to 

involve multiple people: a financial planner, 

an attorney, an insurance person, an 

accountant. Figure out who you’re most 

comfortable with and start with them.” 

“Then define the evolving role for the 

person exiting as a leader,” says Kinkade. 

Include plans for the leader’s retirement 

income, and set a specific exit and ownership 

transfer date. 

You’ll also need to plan how to identify a 

successor—what skill sets, experience, 

education, and knowledge of the business he or 

she must have. “Ideally you’ll name a specific 

successor in advance, and implement a 

professional development plan for them,” says 

Kinkade. You may also wish to identify backup 

successors, and successors for key 

management staff as well as the business leader. 

“I’ve had a succession plan in place for five 

years,” says Googins. “We set up a separate 

company that one of my employees is buying 

into as an owner. We’ve agreed on how to 

value the business, and if anything happens to 

me, she can buy the rest of my company from 

my two sons. We have insurance so she’ll have 

the funds available, our attorney is in the loop, 

and with our accountant, we’ve drawn up 

papers so this employee and my sons would be 

treated fairly. 

Communicate and update 

When your plan is complete, communicate 

it. “Let your staff, customers and business 

partners know what you come up with,” says 

Kinkade. 

And you’ll want to revisit your succession 

plan often. “Stop and look at each area on a 

yearly basis,” recommends Googins. “In reality 

you won’t need to make changes every year, 

but you should meet each year and review it. 

Over five or ten years’ time, you probably will 

make changes.” ◆ 


FRONT&CENTER 

INPERSON 

Hometown: Milwaukee 

COREY 

CHAMBAS 

CEO First Business 

Bank, president & 

COO First Business 

Financial Services 

Education: BBA Finance, Investment, and 

Banking UW – Madison, 1984 

Family: Wife Kris, son Matthew (21), daughter 

Ally (18), yellow lab Murphy (13) 

What attracted you to your current position 

The niche focus of First Business Bank, as well 

as the quality of the employees and board. Both 

their business expertise, and probably even 

more importantly, that they were just good 

people. I knew this would be an enjoyable 

environment to work in, and a place where I 

could better serve my clients. 

How does your background help you lead your 

organization forward As a commercial lender 

for most of my twenty-plus-year career, I’ve been 

fortunate to work with hundreds, maybe even 

thousands, of different businesses. A big part of 

my job is to get to know the business owners and 

managers, and find out what makes those 

companies succeed or fail. I’ve been able to learn 

what’s worked for them and what hasn’t, in all 

areas—from sales and marketing to hiring 

practices and compensation. This is invaluable, 

because it allows me to bring the best practices 

and most successful strategies back to First 

Business. I’m always learning. 

What is your vision for First Business Bank 

To be the premier financial services provider to 

businesses and professionals in the greater 

Madison area. What that means is that, if 

someone asked a businessperson where they 

should bank, First Business would consistently 

be at the top of the list. 

How would you describe your philosophy for 

doing business Basically just the golden rule: 

treat coworkers, clients, and vendors the way 

you’d want to be treated. 

What financial services issues should area 

businesses be paying most attention to 

Rising short-term interest rates and the flat 

yield curve. The rising short-term rates may be 

problematic for folks who took out adjustablerate 

mortgages. When their rates reset higher, 

their personal cash flow could be significantly 

impacted, which could negatively affect some 

industry segments. Also, with the flat yield 

curve, where longer-term rates are almost the 

same as floating rates, it may be time for 

businesses to look at locking in fixed rates on 

their borrowings if they haven’t done so 

already. ◆ 

GOT THEBEAT 

Responses by: Michael Gerner, partner in charge 

Address: 2 East Gilman Street 

Madison, WI 53703-8100 

Phone: 608-257-6761 

Fax: 608-257-6760 

Web site: www.grantthornton.com 

Your organization’s current leaders: The CEO 

of the U.S. firm Grant Thornton LLP is Ed 

Nesbaum. In Madison, we are led by Mike 

Gerner as the partner in charge. The other 

Madison partners include Deron Curliss, Neil 

Lonergan, Ed Maginot, Mike Mathews, Jim 

Possin, Bill Schultz and Dave Zimmerman. 

Year established: Ronald Mattox founded the 

Madison practice in 1924, the same year 

Alexander Grant & Company was founded in 

Chicago. Mattox grew his firm to a position of 

prominence in Wisconsin before it merged 

with Alexander Grant and Company in 1975. 

Alexander Grant joined with other 

international accounting firms to form Grant 

Thornton International, and in 1986 we 

changed our name to Grant Thornton LLP to 

recognize our international reach and to be 

known under a single name world-wide. 

Number of employees: Grant Thornton has 

over 4,400 employees in 50 offices across the 

United States. In Wisconsin we have four 

offices with 225 professionals. Our Madison 

office is currently staffed with more than 100 

employees. 

Who is your customer Grant Thornton 

serves clients in a focused group of industries, 

including consumer and industrial products, 

construction, technology, real estate, financial 

services, health care and not-for-profit sectors. 

The company is committed to serving mid-cap 

and small-cap public companies and middlemarket 

privately-held companies. 

What’s something interesting people probably 

don’t know about your organization 

Globally, Grant Thornton International has 

over 20,000 employees in more than 500 

offices in 111 countries. This allow us to bring 

a depth of resources to our clients anywhere 

they need us. 

What achievements are you most proud of 

J.D. Power and Associates ranked Grant 

Thornton LLP: “Highest performance among 

audit firms serving companies with less than $1 

billion in revenue.” 

What are your 2006 goals for your 

organization Grant Thornton will strive to 

build on our reputation for delivering high 

levels of client service. Over the past 80 years, 

we’ve developed a service model that delivers 

our clients a high level of local personalized 

service, and easy access to the quality resources 

of the entire Grant Thornton worldwide 

network. The Grant Thornton Experience 

enables us to focus all our efforts toward 

delivering unequaled value to our clients. 

Grant Thornton has experienced 

approximately 30 percent growth each year for 

the past three years. 

What are the key issues affecting the 

financial services industry today 

The corporate failures of companies like Enron 

and Global Crossings have sparked significant 

changes in the oversight of public companies 

and their independent auditors. The Sarbanes- 

Oxley legislation, which focused on corporate 

governance and internal controls, has greatly 

expanded the financial auditing and reporting 

requirements for many Grant Thornton 

clients. 

Grant Thornton is active in guiding our 

clients in mergers, acquisitions, federal and 

state tax issues and profitability consulting. 

Favorite GMCC benefit The community 

involvement and networking opportunities 

available to GMCC members. ◆ 


AMBASSADORACTION 

ATTENTION ALL GMCC MEMBER 

BUSINESSES WITH UPCOMING 

SPECIAL EVENTS! 

by Chad W. Koplien, Lee, Kilkelly, Paulson & Younger, S.C. 

The GMCC Business Ambassadors would like share with 

you the “best kept secret” in Madison. Did you know that 

your Greater Madison Chamber of Commerce had a “top 

secret,” extra-special service, specifically designed to 

maximize the effect of your open house or upcoming business 

event Yes! 

The GMCC Business Ambassadors are a hand-selected 

group of professionals from a variety of backgrounds, 

consisting of marketing, law, investments, personaldevelopment 

services, computer services, real estate, 

printing, job recruiting, event coordinators, comedians, and 

more. They’re all at your “beck and call,” waiting to assist 

you and your business with the brainstorming, planning, and 

yes, even implementation (with chamber publicity) of your 

special business grand opening, anniversary, or event. 

Our professionals, working in concert with the GMCC 

and your business, can help you: 

• Decide how to make your event publicity-worthy and 

standout. 

• Custom-tailor an event to meet your business’ unique 

needs. 

• Draw a crowd and increase your turnout, including but 

not limited to attracting dignitaries, local celebs, 

politicians, and company execs. 

• Set the mood. 

• Generate ideas to help feed your guests and target 

audience. 

• Create media opportunities. 

• Come up with hot ideas to help track your traffic. 

Our ambassadors, who have been specially trained to be 

“Event Chiefs,” are at your service. They’ll help you 

brainstorm, set up, and run your event so it’s the best it can 

be. We commit to providing you with other ambassadors to 

assist the chief in servicing your event. We’ll deliver a 

prepared speech—custom-tailored for your business—to the 

audience and to the media. We’ll even help you obtain 

publishable photography of your event, and if possible, 

draft an article about your event to be included in the 

Business Beat. 

“Who ya gonna call” 

It’s as simple as an e-mail or phone call. We’d be 

delighted to hear from you—so e-mail info@greater 

madisonchamber.com or call 608-256-8348 today. 

The GMCC Business Ambassadors are here and at your 

service! ◆ 

Thank yous 

We thank the Hilton Madison Monona Terrace for hosting the 

November ambassador meeting. 

The GMCC sends heartfelt thanks 

to Land’s End Business Outfitters 

for its generous sponsorship of the 

ambassador program. 

PEERTOPEER 

EMPLOYEE FINANCIAL STRESS 

DIRECTLY TIED TO PRODUCTIVITY 

by Deb Neubauer, administrator, UW 

Extension Financial Education Center 

Unless your workforce is unique, at 

least 25 percent of your employees— 

regardless of salary or job title—are 

experiencing financial stress and 

inevitably costing your company “big 

dollars” in lost productivity. When 

employees are distracted by worries 

about money, it mentally takes them 

away from the job you’re paying them 

for. 

In a recent study, E. Thomas 

Garman, one of the ten leading 

academics in the area of personal 

finance found that, 

“Depending on their place 

of employment, 30 to 80 

percent of financially 

distressed workers spend 

time at work worrying 

about personal finances and 

dealing with financial issues instead of 

working.” Time and concentration that 

should be spent on the job is re-routed 

to worrying about paying the bills, 

dealing with creditors on the phone and 

arranging payment terms on debt 

obligations. 

The study also provided a summary 

of “Financial Stress Costs” companies 

incur when their employees are 

preoccupied by money-management 

issues: 

Reduced employee productivity 

Workplace accidents 

Health and welfare issues 

Employee turnover 

HR department distractions 

Not surprisingly, the study reveals 

that up to 50 percent of financiallydistressed 

employees report that the 

stress is affecting their health. This 

leads to higher health-care costs for you 

as the employer. Improved health is 

directly associated with positive 

financial behaviors. Many on-the-job 

accidents—60 to 80 percent—are stressrelated 

as well. Stressed employees can 

be dangerous to themselves, and their 

coworkers, when they’re not 

concentrating fully on the task at hand. 

What can you as an employer 

do to improve the financial 

wellbeing of your staff 

The study’s results suggest that 

educators, employers, and health and 

financial service providers need to work 

together to improve consumer 

wellbeing. “Employers should know 

that research shows improved personal 

finances and improved health go 

together,” says Garman. 

Start by taking the lead in providing 

basic financial education. That doesn’t 

mean teaching money-management 

classes yourself. Use trained, unbiased 

professionals who provide basic 

knowledge about developing a spending 

plan, reducing debt, and finding ways to 

cut back on living expenses. Distance 

learning is usually not an effective way 

to teach money-management skills. 

Using a professional who provides 

education in small workshop settings is 

a more advantageous approach, because 

it allows your employees to participate 

in practical exercises and ask questions. 

If possible, use an educator who also 

provides one-on-one follow-up and 

$7,000 per employee per year 

$29,000 per workplace accident 

$300 per day per employee 

$8,000 average cost to replace employee 

10% of HR department payroll budget 

ongoing support after the workshop is 

finished. 

Empowerment is the key … give 

your employees the tools to become 

better money managers and they’ll give 

back to you ten-fold in productivity, 

lower absenteeism, improved employee 

health and lower turnover. ◆ 

The Financial Education Center, located in the Villager Mall at 2300 S. Park Street, provides free consistent, 

reliable and unbiased financial education through classes, workshops, one-on-one coaching and resource 

materials. For more information contact Deb Neubauer, administrator, at 261-5077 or Deb.Neubauer@ 

ces.uwex.edu. The Financial Education Center is a program of UW Extension-Dane County Family Living. 


LEADERS@WORK 

LGM UPDATE 

LGM13 LEARNS A 

LESSON IN 

COLLABORATION 

by Justin Markofski, workforce 

development coordinator, 

Northport Apartment 

Corporation 

Take a moment to 

imagine how you’d describe 

the greater Madison area. 

What would you highlight What gives 

Madison its distinct character What factors 

contribute to its consistently ranking high in 

national publications regarding our quality of 

life How will our grandchildren and greatgrandchildren 

answer these same questions in 

the generations to come What is your role in 

helping ensure that greater Madison reaches its 

full potential as a region 

These are the types of questions discussed 

at this month’s LGM session on economic 

development. An excellent line-up of 

presenters began the morning session at Oscar 

Mayer and concluded in the afternoon at the 

MAGNET’S 2005 

PRESIDENT’S REPORT 

Thank you members and sponsors 

2005 has been a year of growth and 

development for the Madison Area Growth 

Network (MAGNET), thanks largely to our 

dedicated members and sponsors. During 2005, 

our membership and our sponsors, Madison 

Gas and Electric Company, John Taylor and 

the GMCC have given us their support and 

encouragement to grow into the type of 

excellent organization that successfully attracts 

and retains the next generation of leaders to 

the greater Madison area. 

We’ve also received ongoing community 

support from outstanding individuals such as 

Mayor Dave Cieslewicz, Dane County 

Executive Kathleen Falk, Congresswoman 

Tammy Baldwin, Governor Doyle and 

Lieutenant Governor Barbara Lawton. They 

have publicly championed MAGNET’s mission 

and acknowledged it as an important 

component in furthering sustainable economic 

development initiatives in our area. 

Our members have been dedicated, active 

and vocal about their changing needs and 

interests. Our events have reflected the diverse 

MG&E Innovation Center. 

The theme for the entire day seemed to be 

‘collaborations,’ as we explored the challenges 

and opportunities lying before us as a region. 

Kay Plantes, economist and corporate 

strategist, expressed the case for collaborative 

economic development efforts, reflecting the 

principle belief: “If we make our community 

better, it makes our company, our organization, 

and even ourselves better.” 

Rick Searer, president of Oscar Mayer, 

supported this view as he shared Oscar Mayer’s 

100-plus-year history, including its ongoing 

commitment to helping the local community 

fight hunger. 

The morning session concluded 

appropriately with a presentation by Terri 

Potter, CEO of Meriter Hospital, on Dane 

County’s emerging Collaboration Council 

initiative. The Collaboration Council is a 

regional economic development effort 

comprised of a cross-section of leaders from 

Dane County’s business, government, 

education, and nonprofit communities. This 

leadership collaboration is gathering to help 

ensure Dane County’s continued economic 

success by creating a forward-looking economy. 

With our minds full of information, questions, 

and possibilities, we were treated to an all- 

Kraft lunch at Oscar Mayer, which, by the 

way, included a lot more than mac & cheese 

and hot dogs. 

requests we hear from our membership, from 

our Halloween party or our professional 

development networking breakfasts, to our 

volunteering at the Heart Walk or our 

Attain Dane discussion about county-wide 

regional development with County Executive 

Kathleen Falk. 

2005 successes 

During 2005 MAGNET’s membership 

nearly doubled, from 200 to 400, and we 

attained significant accomplishments: 

• Hosted over 50 events with over 1,500 

participants 

• Held a well-attended one-year birthday 

party for MAGNET, hosted in Madison’s 

newest venue, the Overture Center. 

• Released our official report, “Identifying 

the Next Generation of Leaders,” detailing 

the brain-drain challenge facing Dane 

County. 

• MAGNET sports teams participated in 

intramural kickball and softball leagues. 

• Received many positive news reviews and 

were highlighted in the GMCC’s annual 

dinner video. 

• Solidified our four committee co-chair 

positions and our steering committee. 

The afternoon proved to punctuate and 

enhance our morning lessons. We saw 

firsthand two bio-tech start-up companies in 

the MG&E Innovation Center and 

pretended we understood the science behind 

their research. We heard from a panel 

discussing “The New Economy,” consisting of 

Elizabeth Kluesner, Dane County Executive’s 

Office; Ed Clarke, MATC; Noel Radomski, 

UW Office of Corporate Relations; Greg Wise, 

Wisconsin Agricultural Innovation Center; 

and John Biondi, Lucigen Corporation. Deb 

Archer, Greater Madison Convention and 

Visitors Bureau, facilitated the discussion. The 

GMCC’s Rafael Carbonell further updated us 

on the Collaboration Council’s current efforts. 

Entrepreneur and philanthropist John Taylor 

stressed the importance of sustaining quality of 

life through core value commitments. Phyllis 

Wilhelm of Madison Gas and Electric 

Company wrapped up our full day by tying the 

pieces together and reminding us what’s at 

stake for our region … that we might indeed 

become “the model for a healthy regional city” 

and sustain this identity long into our future. ◆ 

LGM is a nonprofit, nonpartisan educational program of 

the Greater Madison Chamber of Commerce. Our goal is 

to prepare organizational leaders for active service on 

community boards, committees and commissions within 

the greater Madison area. For more information please visit 

the GMCC Web site, www.greatermadisonchamber.com, 

or contact LGM Director Connie Shomberg at 

cshomberg@greatermadison chamber.com or 443-1953. 

2006 goals 

As MAGNET enters 2006, we’re 

undergoing some very exciting transitions. 

During the year, we hope to hire a full-time 

executive director to ensure that our 

committees and future programming have the 

support they need to flourish. We’ll focus our 

energy on establishing MAGNET programs, 

developing our marketing and outreach in the 

region, and increasing our membership benefits. 

We’ll continue to cultivate our 

relationships with leaders in the region. This 

will be a year in which we build upon our 

foundation of excellent social, public policy, 

professional development and civic events and 

stretch ourselves as an organization to try new 

and different events as well. We’ll also launch 

our members-only online membership directory 

to facilitate professional networking. 

Finally, if you have any questions or 

suggestions for ways MAGNET can improve 

during the year, please contact me with your 

input. We’re looking forward to a successful 

and exhilarating new year. 

Happy New Year, 

Henry Sanders, Jr. 

MAGNET president 


INITIATIVES&INSIGHT 

ECONOMICDEVELOPMENT 

COLLABORATION 

COUNCIL UPDATE – 

PHASE III 

The Collaboration Council is a regional economic 

development effort comprised of a cross-section of 

leaders from Dane County’s business, government, 

education and non-profit communities. The goal is to 

grow the Dane County economy in ways that 

preserve and advance the quality of life. 

Implementation teams 

The Collaboration Council’s implementation 

teams are now complete. During phase III 

(January –July 2006), they’ll implement the 

recommendations made by the design teams 

during phase I. The key criteria for forming the 

teams were: having a diverse representation of 

skill sets, communities throughout Dane County, 

and people involved during phase I along with 

new faces. The teams are: 

Education & Outreach (communications) 

Chair: Paul Fanlund, vice president of operations 

– Capital Newspapers 

Deb Archer, president - Greater Madison 

Convention & Visitors Bureau 

Mary Carr Lee, community relations director – 

Meriter Hospital & Health Services 

Howard Cosgrove, senior account manager – 

Wood Communication Group 

Art Drake, owner and publisher – Waunakee 

Tribune, DeForest Times-Tribune and Poynette 

Press 

Jon Friesch, marketing director - Capital 

Newspapers 

David Giroux, director of public information – 

University of Wisconsin-Extension 

Neil Heinen, editorial director – WISC-TV3 and 

Madison Magazine 

Brennan Nardi, editor – Madison Magazine 

Lesley Sillaman, executive assistant to Dane 

County Executive Kathleen Falk 

George Twigg, communications director – City of 

Madison Mayor’s Office 

Dante Viscarra, publisher – La Comunidad 

Regional Assets & Opportunities 

Chair: Terri Potter, president & CEO – Meriter 

Health Services 

Jon Biondi, COO – Lucigen Corporation 

Rob Gottschalk, principal – Vandewalle & 

Associates 

Jack Huddleston, professor urban/regional 

planning – UW-Madison 

Will Hughes, administrator, Division of 

Agricultural Development – WI 

DATCP 

Phil Lewis, professor emeritus, regional 

design – UW-Madison 

Jim McNulty, vice president – Oak Bank 

Regina Millner, president – RMM Enterprises 

Noel Radomski, policy/planning analyst – UW 

Office of Corporate Relations 

Workforce Development 

Chair: Dave Boyer, CEO & managing partner – 

MCD, Inc. 

Staff lead: Laura Dresser, research director – 

Center On Wisconsin Strategy 

Paula Bonner, president & CEO – Wisconsin 

Alumni Association 

Ed Clarke, coordinator for grants & special 

projects – Madison Area Technical College 

Denis Collins, associated professor of business – 

Edgewood College 

Kris Holmes, employment manager – Meriter 

Health Services 

Matt Kures, GIS state specialist – UW-Extension 

Center for Community and Economic 

Development 

Jennifer Leavitt-Moy, coordinator – Madison Area 

Growth Network (MAGNET) 

Jay Loewi, president – The QTI Group 

Don Madelung, president – Herzing College 

Steve McHoes, board vice president – Sun Prairie 

Area School District 

Nancy Peckham, president – INI Global 

Rebecca Ryan, president – Next Generation 

Consulting 

Pat Schramm, executive director/CEO – 

Workforce Development Board of South 

Central WI 

Regional Economic Development Entity 

Chair: Tom Spitz, president & CEO – DMB 

Community Bank 

Jonathan Barry, co-owner – Tyrol Basin Ski & 

Snowboard Area 

Mark Bugher, director – UW Research Park 

Sean Cleary, president – Cleary Building 

Corporation 

Andy Cohn, government & public relations 

manager – WARF 

Al Dasso, partner – Clifton Gunderson 

Mike Davis, administrator – City of Middleton 

Jerry Derr, president – Dane County Towns 

Association 

Londa Dewey, market president – US Bank 

Jan Eddy, board member – Wisconsin Technology 

Council 

Charlie Hoslet, director – UW Office of Corporate 

Relations 

Tera Johnson, owner – Business Innovation 

Services 

Anne Katz, executive director – Arts Wisconsin 

Elizabeth Kluesner, director of policy innovation & 

programming – Dane County Executive’s Office 

Andy Lewis, community development specialist – 

UW-Extension 

Katherine Naherny, community 

development specialist – City of Madison 

Dan Ramsey, director of marketing – Welton 

Enterprises 

Jim Ring, president & CEO – Park Towne 

Management, Inc. 

David Stein, regional president – Associated 

Bank 

Dan Viste, owner – The Old Feed Mill 

Jim Welsh, executive director – Natural 

Heritage Land Trust 

Bill White, office managing partner – 

Michael Best & Friedrich 

Phyllis Wilhelm, director of economic 

development – Madison Gas and Electric 

Company 

Michael Zimmerman, economic 

development coordinator – City of 

Fitchburg 

Intergovernmental Cooperation 

Chair: Kristine Euclide, vice president & 

general counsel – Madison Gas and 

Electric Company 

Co-staff leads: Marge Anderson, associate 

director – Energy Center of WI and Steve 

Hiniker, executive director – 1000 Friends 

of WI 

Continued on page 14 


INITIATIVES&INSIGHTSCONTINUED 

ECONOMICDEVELOPMENTCONTINUED 

Connie Anderson, partner - Anderson & Kent 

George Austin, president - Overture Foundation 

Carol Biendseil, executive vice president – 

Greenway Properties 

LaMarr Billups, special assistant to the 

Chancellor – UW-Madison 

Arlen Christensen, professor (retired) – UW 

Law School 

Ken Dahl, village president – Village of Cottage 

Grove 

Bill Dalrymple, board of directors (secretary) – 

Fitchburg Chamber of Commerce 

Gary Green, Co-Director Center for 

Community & Economic Development – 

UW-Extension 

Alice Hensen, board of directors – Bank of Sun 

Prairie 

Elizabeth Kluesner, director, policy innovation 

& programming improvement – Dane County 

Mario Mendoza, assistant to the mayor – City of 

Madison 

Peter Muñoz, executive director – Centro 

Hispano of Dane County 

Dave Phillips, executive director – Verona Area 

Chamber of Commerce 

Jim Ripp, town board chair – Town of 

Springfield 

Ross Scovotti, Economic Development 

Committee member – City of Stoughton 

Dick Wagner, former County Board member – 

Dane County 

Tom Wilson, town attorney/administrator/clerktreasurer 

– Town of Windsor 

Thank you to all of these wonderful 

community leaders for their time and dedication 

to driving the Collaboration Council effort 

forward. 

For more information, contact Rafael 

Carbonell, Collaboration Council staff, 

443-1955 or rcarbonell@greatermadison 

chamber.com. ◆ 

PUBLICPOLICY 

MANDATORY SICK-LEAVE PROPOSAL A LOSING 

PROPOSITION FOR MADISON EMPLOYEES, 

EMPLOYERS AND THE LOCAL ECONOMY 

The GMCC has been hard at work 

opposing the proposed mandatory sick leave 

ordinance the Madison Common Council is 

currently considering. The ordinance, which 

would require Madison employers to provide 

up to nine days of paid sick leave to employees 

working at least 12 hours per week, is getting a 

lot of attention and public awareness is 

building. There will likely be a very close vote 

when it returns the council floor. Anything 

you can do to help will make a difference. 

It’s clear that this issue will have a large impact 

on businesses in Madison. We’ve heard from 

many members that the proposed ordinance is 

likely to hurt both employees and employers. 

You’ve told us that businesses rely on the 

stability of the environment in which they 

operate, and the potential consequences of this 

added regulation has led many members to 

action. Volunteers have been organized and 

have begun to educate area businesses, write 

letters, contact their alders, and help formulate 

a cohesive and unified message about the 

potential consequences of this proposed 

ordinance on employers, employees, and the 

greater Madison community. 

We need your support as this issue begins to 

heat up this month. It’s imperative that we 

have a large turnout at the public hearings 

sponsored by the Economic Development 

Commission. The first hearing is scheduled for 

Tuesday, 5 p.m., January 17 at Olbrich 

Gardens, so mark your calendars. Your support 

and attendance at this meeting is critical. We 

strongly urge you to attend and to share your 

concerns about the potential impacts of the 

proposed ordinance. Look for e-mail updates 

from the GMCC with more details. 

Below, please find a list of things you can 

help with: 

• Attend public hearings 

• Write “letters to the editor” 

• Contact the alderperson in the district 

where you live or work 

• Educate other area businesses about the 

ordinance and its potential impacts 

If you have additional questions or are 

willing to get involved, please contact Katy 

Skarlatos, public policy coordinator, at 

kskarlatos@greatermadisonchamber.com or 

608-443-1949. With your help, we will 

continue to advocate on behalf of the business 

community and make sure the voice of 

business is heard and considered. ◆ 


NEWMEMBERLIST 

AIDS Network, Inc. 

Suzanne Gillingham 

600 Williamson St., 53703 

608-252-6540 / Fax: 608-252-6559 

info@aidsnetwork.org 

www.aidsnetwork.org 

Non-Profit Health Organizations 

The Ale Asylum 

Bandit Lakewood 

3698 Kinsman Boulevard, 53704 

contact@aleasylum.com 

www.aleasylum.com 

Breweries 

Alta Vista Promotions/ 

Open Software Solutions 

Jaxon Lee 

419 W South St. 

Oconomowoc WI 53066 

877-998-4782 

promo@alta-vista.org 

www.alta-vista.org 

Promotional Products 

Auxiant 

Joe Holt 

11270 W Park Place, Suite 260 

Milwaukee WI 53224 

414-359-9098 / Fax: 414-359-9128 

jholt@auxiant.com www.auxiant.com 

Employer/Employee Fringe Benefits 

Best Buy 

Jeffrey Burns 

2452 E Springs Dr., 53704 

608-242-0701 / Fax: 608-237-1042 

jeffrey.burns@bestbuy.com 

www.bestbuy.com 

Electronics - Retail 

Building Wisconsin, Inc. 

Dan Guerra Jr. 

5325 Wall St., Suite 2455, 53718 

608-249-3443 / Fax: 608-241-6123 

info@buildingwisconsin.org 

www.buildingwisconsin.org 

Non-Profit Organizations 

Capitol Centre Foods 

John Leemkuil 

111 N Broom St., 53703 

608-255-2616 / Fax: 608-255-4127 

manager@capcentrefoods.com 

www.capcentrefoods.com 

Groceries & Meats - Retail 

Century Tel 

Tim Murphy 

637 E. Washington Ave., 53703-2971 

608-229-7834 / Fax: 608-251-9556 

tim.murphy@centurytel.com 

www.centurytel.com 

Telecommunications 

Ceres Stone LLC 

Abram Nelson 

14 Wood Circle, 53705 

608-233-1030 / Fax: 608-237-2149 

abramnelson@ceresstone.com 

www.ceresstone.com 

Real Estate - Consultants 

Cha Cha 

Shelly Mazzone 

121 E Mifflin St., 53703 

608-251-2191 

Beauty Salons 

We are happy to list contact information for new members of the Greater Madison Chamber of Commerce, 

and we encourage members to do business with each other. The new members are in alphabetical order, with 

their business category listed last. Unless noted, all addresses are in Madison. Members are also listed on our 

Web site under “Member Directory.” 

Child Development Incorporated 

Steve Lien 

2012 Fisher St., 53713 

608-251-3366 / Fax: 608-251-5506 

cdisteve@tds.net 

www.childdevelopmentinc.com 

Child Care Centers 

Dane County Buy Local Initiative 

c/o WiscPSA 

Josie Pradella 

PO Box 14024, 53708-0024 

608-222-8708 

info@wiscpsa.org 

www.danebuylocal.com 

Associations - Business/Trade/ 

Professional 

Domino’s Pizza 

Jeff Gresley 

703 S Gammon Road, 53719 

608-276-7676 / Fax: 414-443-6465 

dbaretz@brewcitypizza.com 

www.dominos.com 

Pizza 

Eddie Z’s Blinds & Draperies 

Tony Corona 

4610 E. Washington Ave., 53704 

608-249-7000 / Fax: 608-249-6300 

lanak@eddiez.us 

www.eddiezs.com 

Home Decor - Retail 

Epoch Vintage Clothing 

Jennifer Holien-Brewster 

534 W Washington Ave., 53703 

608-255-2385 

acmevintage@earthlink.net 

Clothing - Retail 

Glacier Hills Apartments 

Tyler Groover 

1202 McKenna Boulevard, #213, 53719 

608-270-9100 / Fax: 608-270-9136 

jmh1524@hotmail.com 

Apartments 

Marcia Hansen Photographic Company 

Marcia Hansen 

3461 Wayne St., 53714 

608-242-9746 

mhphotoco@yahoo.com 

www.marciahansenphoto.com 

Photographers - Commercial 

Chris Hinrichs & Associates 

Chris Hinrichs 

703 Moygara Road, 53716 

608-223-1703 

chris@chinrichs.com 

www.chinrichs.com 

Training & Development Consultants 

iCRE8 inc. 

Leon Lodermeier 

1360 Regent St., #178, 53715 

612-702-0967 

i@icre8.com www.iCRE8.com 

Internet - Web Design & Development 

Joey’s Seafood and Grill 

Keith Stoesz 

6602 Mineral Point Road, 53705 

608-829-0093 / Fax: 608-829-0669 

joeysmadisonwi@joeysemail.com 

www.joeysseafood.com 

Restaurants 

Kensington Construction 

Timothy Gehin 

132 Kensington Dr., 53704 

608-244-6356 / Fax: 608-244-3149 

tgehin@tds.net 

Contractors – General 

Madison Tanning Company 

Dale Suslick 

1408 Nishishin Trail 

Monona, WI 53716 

608-249-5781 / Fax: 608-442-6459 

dale@madisontanning.com 

www.madisontanning.com 

Tanning Salons 

Mahaffey Benefits Consultants, Inc. 

Cathy Mahaffey 

8010 Excelsior Dr. #200, 53717 

608-848-7212 / Fax: 608-848-7213 

cathy@mbcinc.net www.mbcinc.net 

Insurance Counselors 

MCL Financial Group, Inc. 

Dirk Todd 

6417 Odana Road, 53719 

608-442-5636 / Fax: 608-273-3559 

dtodd@mclfinancial.com 

www.mc11031midwest.com 

Real Estate – Investments 

The Old Fashioned 

Marcia O’Halloran 

23 N Pinckney Street, 53703 

608-310-4545 / Fax: 608-310-4522 

info@theoldfashioned.com 

www.theoldfashioned.com 

Restaurants 

Oxford Global Resources, Inc. 

Chris Freeman 

202 Moravian Valley Road 

Suite C-E 

Waunakee WI 53597 

800-778-0900 / Fax: 978-236-1077 

jobs@oxfordcorp.com 

www.oxfordcorp.com 

Consultants - Information 

Technology 

Replay Photos 

Kevin Stemke 

3219 Stoneybrook Dr. 

Durham NC 27705 

920-265-1818 / Fax: 919-382-8562 

kstemke@replayphotos.com 

www.replayphotos.com 

Photo Finishing - Retail 

RTI Donor Services, 

Allograft Resources Division 

Paula Symons 

6502 Odana Road, 53719 

608-231-9050 / Fax: 608-231-9776 

bbliss@rtix.com 

www.rtidonorservices.org 

Non-Profit Health Organizations 

SAIL–Support for Active 

Independent Lives 

Ann Albert 

4639 Hammersley Road, 53711 

608-276-1560 / Fax: 608-271-8945 

sail@hhuvns.org 

www.sailtoday.org 

Senior Services & Housing 

Schwoegler Park Towne Lane 

Dan Schwoegler 

444 Grand Canyon Dr., 53719 

608-833-7272 / Fax: 608-833-8650 

mail@schwoegler.com 

www.schwoegler.com 

Bowling 

Sign-A-Rama 

Brenda Toler 

4401-B Femrite Dr., 53716 

608-223-1977 / Fax: 608-223-1939 

info@sarmadison.net 

www.signarama.com/53716 

Signs 

Thin and Healthy Weight 

Management - WEST 

Linda S. Jackson 

6115 Odana Road, 53719 

608-274-8446 / Fax: 608-274-3352 

linda@thinandhealthy-wi.com 

www.thinandhealthy.com 

Health & Wellness Services 

Transform Technologies 

Bret Gundlach 

3591 Anderson St., Suite 210, 53704 

608-310-9536 / Fax: 608-310-9537 

info@transformtechnologies.com 

www.transformtechnologies.com 

Consultants – Information Technology 


UPCOMING AREA 

CONVENTIONS & 

EVENTS 

The Greater Madison Convention & Visitors 

Bureau is pleased to welcome these great 

conventions, tradeshows and events to the 

Madison area in December. [EA = Expected 

Attendance] 

January 6-8 L & L Exhibition Management 

Home Expo, Monona Terrace ® , 

EA: 5,000 

January 8-10 Market Square Midwest Gift 

Show, Exhibition Hall, Alliant 

Energy Center, EA: 10,000 

January 13-16 Capitol Square Sprints, Capitol 

Square, EA: 5,000 

January 14-15 Wedding Planner and Guide 

Bridal Show, Exhibition Hall, 

Alliant Energy Center, EA: 

5,500 

January 17-19 Annual WI Fertilizer and 

Chemical Assn. Convention & 

Trade Show, Exhibition Hall, 

Alliant Energy Center, EA: 

6,100 

January 17 Gibbs & Soell Training, 

Marriott Madison West, EA: 300 

January 20-22 Madison Auto Show, Exhibition 

Hall, Alliant Energy Center, EA: 

9,500 

January 25-26 WI Assn. of Health 

Underwriters, Monona Terrace ® , 

EA: 180 

January 27-29 Madison Boat & Water Sports 

Show, Exhibition Hall, Alliant 

Energy Center, EA: 8,000 

Jan. 30–Feb. 1 Center on Education & Work 

Career Conference, Marriott 

Madison West, EA: 1,300 

GMCCCALENDAR 

JANUARY 

Wed., January 4 – 12@12 Noon – 1 p.m. 

Location: GMCC board room 

Topic: “Generating a Referral-based Business” 

Facilitator: Matt Anderson of The Referral Authority 

Lunch Sponsor: Two Men and a Truck 

Underwriter: Wipfli, LLP 

Contact: Connie Shomberg at 443-1953 or cshomberg@greatermadisonchamber.com 

Wed., January 11 – Chamber Café 7:30 – 9 a.m. 

Location/Host: Orange Shoe Gym, 6220 Nesbitt Road – Madison 

Topic: Identity Theft 

Speaker: Jeffrey Petit of Liberty Mutual 

Contact: Sarah Breckenridge at 443-1954 or sbreckenridge@greatermadisonchamber.com 

FEBRUARY 

Wed., February 1 – 12@12 Noon – 1 p.m. 

Location: GMCC board room 

Topic: “Issues Affecting the Family-Owned Business” 

Facilitator: Ann Kinkade, UW-Madison Family Business Center 

Lunch Sponsor: Two Men and a Truck 

Underwriter: Wipfli, LLP 

Contact: Connie Shomberg at 443-1953 or cshomberg@greatermadisonchamber.com 

Thurs., February 2 – Business Card Exchange 4:30 – 6:30 p.m. 

Location/Host: Essen Haus, 514 E. Wilson Street – Madison 


Thur., February 9 – Durrant – open house / grand opening 

5 – 8 p.m. 

Location: 4600 American Parkway, Suite 300 – Madison 

Contact: Fred Trumm (Durrant) at 241-3340 or ftrumm@durrant.com or Wayne Glowac 

(Glowac+Harris) at 232-9696, ext.11, or wayneg@glowacharris.com 

Tues., February 14 – New Member Orientation 7:30 – 9 a.m. 

Location/Host: Cartridge World at Frida Mexican Grill, 117 State Street – Madison 


Thurs., February 16 – Mardi Gras Business Expo 2 – 6 p.m. 

Location: Marriott Madison West, 1313 John Q. Hammons Drive – Middleton 

Sponsors: AAA Group Services, Associated Bank, AV of Madison, Capital Newspapers, 

Dane County Job Center, Fastsigns, It’s Your Party, Karl’s Party Rental, MG&E, Marriott 

Madison West, Mid-West Family Broadcasting 


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