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Press release
Worldhotels announces partnership with three new frequent
flyer programmes
SAS EuroBonus, BalticMiles and Multiplus bring partnership portfolio to 24
Frankfurt, 20 March 2012 – The frequent flyer programmes of Scandinavian
Airlines (SAS) and airBaltic as well as the South American loyalty coalition
network Multiplus have become the latest partners for Worldhotels, one of the
world’s leading groups for independent hotels. The three partners EuroBonus,
BalticMiles and Multiplus complement the largest selection of frequent flyer and
loyalty programmes offered by any independent hotel group.
As of today, members of the three programmes are able to collect points at
almost 500 Worldhotels properties worldwide on qualifying rates. They can also
benefit from various bonus miles activities such as double or triple miles offers.
More details can be found at worldhotels.com/earn-miles.
SAS is the national carrier of Denmark, Norway and Sweden, serving 27 million
passengers annually from its hub airports in Copenhagen, Oslo and Stockholm.
SAS is a founding member of Star Alliance. Its award-winning Frequent Flyer
programme EuroBonus has almost three million members.
Fast-growing airBaltic operates direct flights from three Baltic state capitals -
Riga, Vilnius and Talinn - and serves more than 50 destinations in Scandinavia,
Middle East, Eastern Europe and other European destinations. The BalticMiles
programme currently has almost 500.000 members.
Multiplus is a subsidiary company of TAM, one of the largest airlines in South
America. Multiplus allows its nine million members, including the members of
TAM’s frequent flyer programme Fidelidade, to accrue points in several different
market segments, such as travel and retail. In addition, members can exchange
their points for over 50.000 products and services.
“We are proud to start our partnerships with SAS Eurobonus, BalticMiles and
Multiplus,” commented Paulo Salvador, Vice President Global Marketing and
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Sales at Worldhotels. “With our portfolio of now 24 frequent flyer programmes,
we are able to offer an added-value to more than 270 Million frequent travellers
around the world and attract additional guests for our hotels.”
For further information please contact:
Elisabeth Behringer
Worldhotels
Tel.: +49 (0) 69 660 56 – 257
ebehringer@worldhotels.com
About Worldhotels:
Worldhotels is an exclusive collection of the world's most unique independent hotels. Under
the banner "Unique Hotels for Unique People", it now has almost 500 affiliate properties in
250 destinations and 65 countries worldwide.
With over 40 years of excellence, the company's mission is to offer business and leisure
travellers easy access to a wide range of 4 and 5 star hotels with character and distinction.
Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets
the group’s stringent quality standards. Over 1,000 quality criteria are anonymously tested
on an annual basis.
Worldhotels' guests benefit from an extensive selection of partnerships, including 24
frequent flyer programmes of the world's leading international airlines, including Air
France/KLM, Cathay Pacific, Lufthansa and United Airlines.
Through an unparalleled range of services covering global marketing, sales, training, and
e-commerce as well as state-of-the-art distribution and technology, Worldhotels gives
independent hotels the collective strength of a global hotel brand whilst still allowing them
to retain their individual character and unique identity. In addition to its classic “affiliation
model”, the group offers a “full licence” branding solution for independent hotels which is
the perfect alternative to standard franchise contracts.
For reservations or information, visit worldhotels.com. Photographic material is available in the
“news & press” section of worldhotels.com or from ebehringer@worldhotels.com.
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