stylist-media-pack

Female Portfolio 2014

issue 193
9 october 2013
stylist.co.uk
issue 179
26 june 2013
stylist.co.uk
issue 168
10 april 2013
stylist.co.uk
I ssuE 185
7 A ugusT 2013
s T y LIs T .co.uk
i SSue 183
24 ju LY 2013
S t YLi S t.co.uk
Editiorial
Vision
Since launching Stylist in October 2009 we have
successfully carved out our place as the only
weekly magazine for women with brains; and that
is a strategy we are determined to continue.
We have been overwhelmed by our intelligent,
responsive and highly engaged readers who not
only loyally follow the magazine but also contribute
to our vision and act on our recommendations. We
always knew we had an engaging proposition, but
even we have been startled by the incredible
response we’ve had from readers. Much to our
delight, PRs refer to “The Stylist Effect” – if they
secure a product or a service mention on our
pages they now know they’ll get a flood of
responses. We couldn’t be more proud.
Our readers are our country’s finest
professional women who are time poor but
thought rich; they demand the best out of life
– whether that’s what they wear, who they know,
where they go, or what they talk about – and
Stylist speaks to them on their terms.
We put our success down to our unique content
mix. Thought-provoking pieces on social and
workplace trends sit alongside extensive fashion
and beauty coverage, creating a title that combines
thorough, in-depth journalism with the glamour
and sophistication our readers demand.
Our classic poster-like covers leave our readers
proud to be part of the Stylist family and work
almost like another carefully chosen accessory.
We have been incredibly proud of the journey
so far, but we do not intend to rest on our laurels.
Over the next year we intend to create more
innovative and exciting special issues, introduce
more talented names to our list of contributors
and ensure that our ideas and journalism are
better than any of our competitors. 2014 is
going to be another exciting year.
Winner! Consumer Media Brand of the Year
The
Revival
Revisit the 60s
with Daria WerboWy
Autumn/Winter 2013 High Street Fashion Special
Attention
Grabbing
Clémence Poésy models
the season’s most
covetable high-street buys
COLLECTOR’S EDITION: THE LITERATURE SPECIAL
Quack! Fashion Travel People Ideas Beauty
No phone. No email. No internet.
Stylist downs tools and moves to the farm
Free Fashion Travel People Ideas Beauty
Lisa Smosarski,
Editor
Where will
your next book
take you ?
Are you a little bit angry
ALL THE TIME?!

From The
Publisher
publishING DIRECTOR GLENDA MARCHANT
says: “Stylist’s unique distribution system
gives it a number of advantages. Not only does
it liberate the editorial team to be as creative
as they can be, it means the advertising team
can offer a variety of creative solutions not
available from any other women’s magazine.
Cover wraps, reverse covers and cover sections
are all opportunities to tap into the creativity
of the Stylist brand and its loyal and
passionate readership. Our relationship with
our readers is second to none with 67%
reading the magazine since the first edition
over four years ago and 53% seeing every
single issue! These affluent, professional
women have money to spend with 74%
of readers buying something they have seen
advertised in the pages of Stylist.
Stylist’s editorial philosophy of celebrating
and empowering women offers a positive
advertising environment and our clean,
beautiful design showcases advertising
artwork perfectly. As a result we carry many of
the top advertisers from Prada fragrance and
Mulberry to Mercedes and Sony Ericsson.”
The Audience
u Audited weekly distribution
of 435,768. (ABC)*
u2.1 readers per copy
uAverage age of 31
u7 in 10 unmarried
with no children
uThe average Stylist reader
reads 3.5 issues out of 4
u42% keep their issue of
Stylist for longer than
one week**
uThe average last holiday
(exc. spending money)
for Stylist readers
cost £1,123**
uOn average Stylist readers
spend 48 minutes reading
the magazine each week***
*Source: Jan-June 2013 Audited Bureau of Circulation
**Source: Stylist Reader Survey 2012; Stylist
Engagement Survey 2012
***Source: Gfk2012

Fashion
FASHION DIRECTOR
ALEXANDRA FULLERTON SAYS:
“Our approach is to celebrate
indulgent investment buys and
important designer pieces. Stylist’s
authoritative coverage and
influential fashion pages combine
visual glamour with a slick, fast pace.
We always include a considered edit
of the trends on our expanding
shopping pages, which are explained
clearly while the excitement of
the world of modern clothing and
accessories is captured weekly
through our chic and playful
adventure. Stylist’s agenda-setting
approach is perfect for busy,
working women.”

eauty
BEAUTY DIRECTOR EVIE LEATHAM SAYS:
“Stylist celebrates the aspirational and
empowering nature of the beauty industry
today. Our readers are discerning women who
are in touch with the latest catwalk trends and
technological innovations and enjoy spending
money on these indulgent aspects of their daily
lives. They demand authoritative, expert skincare
features married with exciting trend-inspired
shoots and are keen to learn more about
themselves and their own beauty choices.
Stylist readers trust the beauty team
to deliver memorable journalism
and practical advice that they
can’t read anywhere else, which
is why our award-winning
pages get such a phenomenal
response.”

“TAKE ONE VITAMIN C AND ONE
‘SMART PILL’ A DAY AND I COULD
BE COUNTDOWN CHAMPION”
t’s 3pm in the Stylist
office and my heart
is racing. I feel sick –
a nausea laced with
an underlying sense of
dread – and a numbing headache is
burrowing its way through my brain.
The phone’s not helping either; it’s
ringing, ominously. I steel myself
and pick up the receiver. “Hhhellooo,”
I slur, wiping the sweat from my
forehead. A polite gentleman on
the other end of the line asks me
a question. I wait for a moment, then
launch into a rambling reply. There’s
an awkward silence. Oh god. What
did I just say? I’m struggling to even
remember my own name at the
moment, so who knows what just
came tumbling out of my mouth.
It’s no surprise I’m losing control of
my verbal reasoning, though. It’s not
often you find yourself completely
off your face at work.
I’ve been taking drugs at my
desk for three days now. Not on
the sly – I haven’t been sneaking
to the loo to snort lines of cocaine,
or using my lunch breaks to puff on
marijuana. Instead, like thousands
of women in offices throughout the
UK, I am taking ‘smart drugs’.
These ‘wonder pills’ are becoming
something of an underground trend.
Research suggests that more and
more UK career women are turning
to internet-bought stashes of
prescription-only drugs such as
Modafinil and Ritalin; drugs which,
when applied to a healthy brain, can
boost certain chemicals including
dopamine and noradrenalin, causing
‘welcome’ side effects including
improved concentration, productivity
and memory to see them through
tense presentations, important
meetings and all-nighters in the
office. Users describe ploughing
through tasks at breakneck speed,
outperforming colleagues and
possessing an almost tunnel
vision-like sense of focus. Effects
which could help explain why
a recent study by science journal
Nature found that as many as one
in five people in the UK have tried
cognitive enhancing drugs.
I’m told by Barbara Sahakian,
professor of clinical neuropsychology
at Cambridge University, that
Modafinil – a ‘wakefulness-promoting’
drug, intended for the treatment of
sleep apnoea and narcolepsy – has
actually been used by the military for
years, as well as by strung-out
shift workers in the US and
Clever Pills
In-depth Features
Meaty, thought-provoking features have become one
of the most distinctive elements of our editorial mix.
Stylist’s approach to features, which deal with subjects
such as fertility science or whether we can be too demanding
as a generation, is to question conventional wisdom.
Every week we receive hundreds of tweets and
emails discussing these features.
Only Smart
Pills Have
The Answer?
‘Smart pills’ are becoming increasingly popular
among career women. But do they
really boost your brain power? Stylist’s Lizzie
Pook plays human guinea pig to find out
I
Regular Content
Stylist is a magazine people put in their bag and keep to
read through the week. Our strong regular pages are one reason
for this. From our Escape Routes travel page to Work/Life – an
insight into the routines of successful women – we attempt to inform
and entertain our readers by talking about the aspects of their lives
that matter most to them. Style List – an eclectic selection of deeply
desirable products – is also a favourite with Stylist readers.

Online
EDITOR ANNA FIELDING SAYS:
“Stylist.co.uk works excellently on two levels.
Firstly as the web arm of Stylist magazine, one of
the most-respected women’s magazines in the
UK, we help the excellent work done by the print
team find a wider and longer-lasting audience. We
also create our own content, thinking specifically
of an online audience and a number of our own
successful franchises, including the Hair 100 and
a popular, down-to-earth wedding blog. While our
appeal is worldwide, we’re also proud that the
strength of the Stylist brand, the careful tailoring
of our content and our knowledge of our audience
means that almost 70% of our readers are based
in the UK. Our social media is the first and most
frequent point of contact for nearly 300,000
of our readers and we’re proud of the level of
engagement we’ve achieved on this platform.”
tablet
13%
desktop
67%
mobile
20%
The Audience
u Monthly impressions 5.2m
u Uniques 661k
u Twitter followers 236.5k
u Facebook likes 56.8k
u Google Currents subscribers 1m
u 95% Female
u 67% Degree or higher
u 70% Work full time
u 48% London/South East
u ABC1 75%
u Average age 32
u Average income £29k
u 65% of Stylist mag readers visit
Stylist.co.uk at least once a week
Source: (Google analytics : March 2013); Stylist reader survey
2012, provided by Voodoo Research; Sample 2,308; 1,049 weekly
Stylist.co.uk users; (UKOM Dec 2012)

Emerald
Street
EDITOR ANNA FIELDING SAYS:
“Emerald Street is a daily email and Stylist’s digital
sister brand. Emerald Street is a unique and timely
mix of fashion, beauty, art, books, bars and careers,
and, as a daily digital, we also respond quickly to
current events. Our readers are early adopters;
interested in new technology and this season’s
trends. They also want to be the women in the
know and Emerald Street helps them maintain
that position. We’re also unique within the email
market, operating nationally, but also able to
send out five carefully tailored and regionalised
weekend guides.”
Audience
u 100,000+ subscribers at present
u 83% ABC1
u 89% aged between 18-44
u Median age 30
u Average personal income £29k
u 87% have bought/booked
something as a result of reading
Emerald Street
u Average open rate 45%
Source: Emerald Street Reader Survey December 2012
Commercial
Opportunities
u 300x600 Display – £5,000 gross
u Display Takeover – £7,500 gross
u 300x600 Advertorial – £7,500 gross
+ £750 net production
u 300x1200 Advertorial – £7,500
gross + £1,500 net production
u Animated Advertorial – £8,250 gross
+ £1,500 net production
u Partnership email – £10,000 gross +
£1,500 net production

GLASGOW
edinburgh
MANCHESTER
newcastle
LEEDS
liverpool
BIRMINGHAM
Nottingham
cardiff
LONDON
plymouth
bristol
BRIGHTON
distribution
u Unique local and national
distribution network
u Every Wednesday nationwide
u Hand distribution targeting
ABC1 women working in major
UK cities
u Subscriptions and distribution
deals with:
– Fashion retailers
– Airports and airlines
– Hotels

Facts & Figures
ABC Jan-June 2013: 435,768
Page Impressions
431,266
433,482
435,768
25.7M
426,396
429,034
24.8M
Jan-Jun 2011
Jul-Dec 2011
Jan-Jun 2012
Jul-Dec 2012
Jan-Jun 2013
Mar-Aug 2012 Mar-Aug 2013
Source: Audit Bureau of Circulation
Source: Google Analytics
ABC Market Share
Glamour
32%
Grazia
14%
Source: Audit Bureau
of Circulation Jan-June 2013
Stylist
35%
Marie Claire
19%
Awards & Accolades
u PPA Awards 2013: Columnist of the Year – Lucy Mangan
u BSME Rising Star Awards 2013: Best Art Team
u BSME Rising Star Awards 2013: Best Subbing Team
u BSME Rising Star Awards 2013: Best Picture Editor/Researcher –
Tom Gormer
u Best Short Lead Beauty Pages – Rodial Beautiful Awards 2013
u P&G Beauty And Grooming Awards 2013 – Best Visual for the Art Issue
u Fashion Monitor Journalism Awards 2013: Anita Bhagwandas – Highly
Commended in Beauty Rising Star
u Fashion Monitor Journalism Awards 2013: Best Fashion Journalist –
Alexandra Fullerton
u Fashion Monitor Journalism Awards 2013: Best Beauty Journalist –
Joanna McGarry
u PPA award for Consumer Brand Of The Year 2012
u PPA Editor Of The Year, Lisa Smosarski, 2012
u BSME Awards 2012: Editor of the Year for Women’s Weeklies –
Lisa Smosarski
u The Media Guardian 100, Lisa Smosarski
u P&G Beauty And Grooming Award 2012
Rates
Print
Inside front cover DPS £52,305
Inside front cover £26,125
1 st DPS £48,230
DPS pre-edit £45,325
Left-hand facing contents £22,840
1 st right-hand page £22,660
1 st left-hand page £22,110
SP specified site £21,100
DPS specified site £42,205
SP ROM £20,095
DPS ROM £40,190
Inside Back Cover £24,110
Outside Back Cover £28,740
Cover wrap
£POA
Full page run of magazine £17,600
Advertorial
£+40% display
Production
Bound-in insert
Paper technology
£POA
£POA
£POA
Online
Display (run of site/channel specific)
728x90 £16/£18
970x90 £25/£30
300x250 £20/£25
300x600 £30/£35
970x250 £60/£80
320x50 (MOBILE) £15/£20
Channel Takeovers per week (inc re-skin)
Home £3,425
Fashion £9,500
Hair and Beauty £6,125
Travel £2,750
Life £11,750

Online Continued
Channel Takeovers per week (media roadblock)
Home £2,925
Style £9,000
Beauty £5,625
Travel £2,250
Life £11,250
For Microsite Packages and Creative Solutions
please contact Ash Qureshi on 020 7611 7103
or email Ash.Qureshi@shortlist.com
Competitions
1 HTML page £2,000+£1000 prize
Advertorial content
Article £3,000
10 Slide gallery £4,500
Video article £5,000
Quiz £6,500
Print Ad
Specifications
Dimensions
Full Page Trim: 280mm (H) x 206mm (W)
Full Page Bleed: 288mm (H) x 214mm (W)
Full Page Type Area: 266mm (H) x 192mm (W)
DPS Trim: 280mm (H) x 412mm (W)
DPS Bleed: 288mm (H) x 420mm (W)
DPS Type Area: 266mm (H) x 398mm (W)
Half Page DPS Horizontal Trim: 140mm (H) x 412mm (W)
Half Page DPS Horizontal Bleed: 148mm (H) x 420mm (W)
Half Page DPS Horizontal Type Area: 126mm (H) x 398mm (W)
Half Page Vertical Trim: 280mm (H) x 103mm (W)
Half Page Vertical Bleed: 288mm (H) x 111mm (W)
Half Page Vertical Type Area: 266mm (H) x 89mm (W)
Half Page Horizontal Trim: 140mm (H) x 206mm (W)
Half Page Horizontal Bleed: 148mm (H) x 214mm (W)
Half Page Horizontal Type Area: 126mm (H) x 192mm (W)
Quarter Page DPS Trim: 70mm (H) x 412mm (W)
Quarter Page DPS Bleed: 78mm (H) x 420mm (W)
Quarter Page DPS Type Area: 56mm (H) x 398mm (W)
Quarter Page Vertical Strip Trim: 280mm (H) x 54mm (W)
Quarter Page Vertical Strip Bleed: 288mm (H) x 62mm (W)
Quarter Page Vertical Strip Type Area: 266mm (H) x 40mm (W)
Quarter Page Horizontal Strip Trim: 70mm (H) x 206mm (W)
Quarter Page Horizontal Strip Bleed: 78mm (H) x 214mm (W)
Quarter Page Horizontal Strip Type Area: 56mm (H) x 192mm (W)
Quarter Page Box Trim: 140mm (H) x 103mm (W)
Quarter Page Box Bleed: 148mm (H) x 111mm (W)
Quarter Page Box Type Area: 126mm (H) x 89mm (W)
Note: Any important text should be 7mm in from the trim.
DPS ads do not need to be supplied with gutter as the paper is saddle
stitched.
Digital Ad
Specifications
Basic Guidelines
We only accept JavaScript/standard format tags
All flash files must have back-up gifs
All creative is subject to publishers approval
Basic Display Ad Spec
Standard units: MPU 300x250; Leader 728x90; Double MPU
300x600, Masthead 970x250, Super Leader 970x90
Shortlist Ltd only accepts JavaScript/standard format tags
(no iframes)
All flash files must have clickTag and back-up gifs
File formats accepted: jpeg, gif or swf
40k max initial file size limit
No looping restrictions; animation duration 30 seconds
Flash version 8 and above (actionScript 2 only – no actionScript 3)
Expanding Ads
MPU, Leader, super leader, super MPU
Click or mouse over to activate
Mouse-off to deactivate with clear close button on expanded portion
MPU 300x250 expands up to approx 400x400 (left & down)
Leader 728x90 expands up to approx. 728x350 (down)
Super Leader 970x66 expands up to 970x418 (down)
Super MPU 300x600 expands up to 600x600 (left)
Streaming Video
Streaming (polite) video permitted must have clear close
pause/play button
Auto play permitted but must have clear close button.
No video length restriction; total polite streamed data: 2mb max
Sound permitted must be user initiated with clear mute button
Re-Skins
Client build: gif or jpeg background image, max file size = 100kb
Shortlist build: high res asset images, creative direction
Size: Width 312x985x312
Height 900 plus a 200 fade into white
All creative to be supplied 3 days prior to the live date