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Emerald<br />
Street<br />
EDITOR ANNA FIELDING SAYS:<br />
“Emerald Street is a daily email and Stylist’s digital<br />
sister brand. Emerald Street is a unique and timely<br />
mix of fashion, beauty, art, books, bars and careers,<br />
and, as a daily digital, we also respond quickly to<br />
current events. Our readers are early adopters;<br />
interested in new technology and this season’s<br />
trends. They also want to be the women in the<br />
know and Emerald Street helps them maintain<br />
that position. We’re also unique within the email<br />
market, operating nationally, but also able to<br />
send out five carefully tailored and regionalised<br />
weekend guides.”<br />
Audience<br />
u 100,000+ subscribers at present<br />
u 83% ABC1<br />
u 89% aged between 18-44<br />
u Median age 30<br />
u Average personal income £29k<br />
u 87% have bought/booked<br />
something as a result of reading<br />
Emerald Street<br />
u Average open rate 45%<br />
Source: Emerald Street Reader Survey December 2012<br />
Commercial<br />
Opportunities<br />
u 300x600 Display – £5,000 gross<br />
u Display Takeover – £7,500 gross<br />
u 300x600 Advertorial – £7,500 gross<br />
+ £750 net production<br />
u 300x1200 Advertorial – £7,500<br />
gross + £1,500 net production<br />
u Animated Advertorial – £8,250 gross<br />
+ £1,500 net production<br />
u Partnership email – £10,000 gross +<br />
£1,500 net production