stylist-media-pack

From The
Publisher
publishING DIRECTOR GLENDA MARCHANT
says: “Stylist’s unique distribution system
gives it a number of advantages. Not only does
it liberate the editorial team to be as creative
as they can be, it means the advertising team
can offer a variety of creative solutions not
available from any other women’s magazine.
Cover wraps, reverse covers and cover sections
are all opportunities to tap into the creativity
of the Stylist brand and its loyal and
passionate readership. Our relationship with
our readers is second to none with 67%
reading the magazine since the first edition
over four years ago and 53% seeing every
single issue! These affluent, professional
women have money to spend with 74%
of readers buying something they have seen
advertised in the pages of Stylist.
Stylist’s editorial philosophy of celebrating
and empowering women offers a positive
advertising environment and our clean,
beautiful design showcases advertising
artwork perfectly. As a result we carry many of
the top advertisers from Prada fragrance and
Mulberry to Mercedes and Sony Ericsson.”
The Audience
u Audited weekly distribution
of 435,768. (ABC)*
u2.1 readers per copy
uAverage age of 31
u7 in 10 unmarried
with no children
uThe average Stylist reader
reads 3.5 issues out of 4
u42% keep their issue of
Stylist for longer than
one week**
uThe average last holiday
(exc. spending money)
for Stylist readers
cost £1,123**
uOn average Stylist readers
spend 48 minutes reading
the magazine each week***
*Source: Jan-June 2013 Audited Bureau of Circulation
**Source: Stylist Reader Survey 2012; Stylist
Engagement Survey 2012
***Source: Gfk2012