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Ready to Work<br />

Keeping Employees Satisfied and Productive<br />

on the Job Despite a Struggling Economy<br />

By Pam Kleineke<br />

Long-term commitment from employees is<br />

a great indicator of satisfaction on the job.<br />

Here, Forsberg Construction Inc.’s 25-plus<br />

Club poses for a photo. These men have<br />

dedicated 25 or more years to the company.<br />

It’s no secret that the last few years have been tough ones<br />

for the construction industry. With the unemployment<br />

rate climbing and the amount of available jobs dwindling,<br />

it’s been particularly stressful for companies to<br />

maintain a healthy bottom line, as well as retain an experienced<br />

crew. For those employers lucky enough to avoid<br />

making cuts to their workforce, now is the time where it’s<br />

essential to keep everyone in the loop and feeling secure<br />

about their place within the company.<br />

“Existing staff is working harder than ever and many<br />

are taking on additional workloads due to reduced staff<br />

and trying to improve output,” explains Ryan Schmitt,<br />

President of Petticoat-Schmitt Civil <strong>Contractor</strong>s Inc. “It is<br />

more important than ever to keep your staff informed and<br />

motivated by strong leadership and a clear strategy.”<br />

Communication is key when reassuring employees about<br />

the economy and how they’ll be able to keep their livelihoods<br />

in tact. Staying truthful about company operations is essential<br />

during a time when others in the industry may be struggling.<br />

“Employees want to know the truth about what their<br />

company is doing in its attempts to find work and keep its<br />

employees busy,” says Bruce Wendorf, President of Forsberg<br />

Construction Inc. “They want to know the realities of how<br />

hard this economy is making it to stay in business. They<br />

want to know that the business is doing everything it can to<br />

survive, just as the employees are doing everything they can<br />

to help the company survive. Open and honest dialogue is<br />

extremely valuable when times are uncertain. Where there<br />

is truth, there’s hope.”<br />

Schmitt adds, “In this economy, employees want to be<br />

informed about the status of the company and they want to<br />

hear a strategy on how the company will move forward. Times<br />

are tough, and benefits and/or salaries may have to be cut, but<br />

employees can respect that if leaders are candid, truthful and<br />

fair. However, employees also want to be part of the plan that<br />

will get the company through this tough economy. If there is<br />

any time for an owner to be fully engaged day-in and day-out<br />

with their company, it’s now.”<br />

Aside from enjoying open communication, employees are<br />

simply grateful for staying on the job — with the unemployment<br />

rate currently hovering around 13 percent in the construction<br />

industry. With so many hard-working construction<br />

professionals out of jobs, there’s an even greater appreciation<br />

for keeping busy in the field.<br />

16 <strong>Utility</strong> <strong>Contractor</strong> | <strong>November</strong> 2011

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