Curriculum Vitae Mr Lars Tallert - Global Reporting

Curriculum Vitae
Mr Lars Tallert
Born 1958. Communication Strategy Advisor and Journalist.
Current Position
Senior Consultant Strategic Communication in Development Processes at Global
Reporting.
Relevant assignments
2011 The Energy Agency in Ukraine: Improving the authority’s internal and
external communication to increase energy efficiency in Ukraine. Strategic
advisor.
2010 The Mothers of Chechnya/Swedish Peace and Arbitration Society:
Workshop in Istanbul for key members of the Human Rights Organization
Mothers of Chechnya. Web, social media and crisis communication.
Trainer.
Swedish Ministry for Foreign Affairs: Design of a communication plan for
the Council for Business and Development. Strategic advisor. Organizer
and moderator at a stakeholder workshop with high-level representatives
from business, ministries and civil society.
Swedish Ministry of Environment: Design of a national campaign on
biological diversity, headed by the Ministry of Environment. Strategic
advisor.
2009- 2010 The Regional Kurdish Government in Iraq: Design of a water campaign
and an advocacy process to strengthen government communication in the
Kurdish Region. In cooperation with Qandil. Financed by Sida. Strategic
communication and advocacy advisor.
2009 The Swedish EU-presidency: Design and implementation of at strategy to
communicate the EU Baltic Sea Strategy. Organizing an event for the 27 EUministers
of the Union. Team leader.
The Swedish Energy Agency: Inception study on a communication project
related to energy efficiency in Ukraine. Consultant.

2008 Ministry of Energy of Zanzibar/ÅF: Development of a communication
strategy in connection with a reform of the electricity sector on Zanzibar.
Capacity building of board, management, key staff and stakeholders.
Strategic communication advisor.
Ramboll: ITP-course on “Education for Sustainable Development” with
high rank civil servants from eight countries in Asia and Afrika. Financed
by Sida. Trainer on strategic communication.
Ministry of Culture of Vietnam/Norrlandsoperan: Marketing plan for
culture project of the six major cultural institutions in Vietnam. Capacity
building of staff. Strategic communication advisor.
2007, 2008 ÅF: ITP-course on “Management of Public Service in processes of change”
for mayors and high rank civil servants from ten countries in Latin
America. Financed by Sida. Trainer on strategic communication.
2006-2008 Secretariat of the Cabinet of Ministers, Ukraine: Assisting in setting up a
framework and train key officials to improve government communication.
Financed by Sida. Strategic advisor on communication.
2007 Forum Syd: One-week workshop in how to use strategic communication to
develop democracy for Human Rights organizations in Cambodia.
Organizer, moderator and trainer.
Swedish Chemicals Agency: “Towards a non-toxic environment in South
East Asia.” Programme to reduce health and environmental risks through
capacity building. Financed by Sida. Strategic communication advisor.
OPTO International/The Georgian Dairy Organization: Development of
branding- and communication plan to increase sales of hygienic dairy
products in order to strengthen the dairy sector in Georgia. Financed by
Sida. Strategic advisor, trainer.
2006 Hanoi Opera and hiv/aids-NGO CIHP, UNAIDS: Project on how to use art
as a mean to communicate vital issues in society. Workshop on how to
find new identities through communication for cultural institutions. In
cooperation with Norrlandsoperan. Financed by Sida. Advisor on strategic
communication.
2005-2008 State Forest Committee of Ukraine: Analysis on how to reform
communication with the forest sector and media, civil society and the

public. Designer of a national campaign to set forest issues on the political
agenda. In cooperation with Ramboll Natura. Financed by Sida. Advisor
on strategic communication.
2005 OECD/DAC: Strategic advisor on communication programme support.
Report presented in connection to the high-level meeting in Paris, March
2005. Financed by Sida. Head of team.
Sida: Seminar on the drug situation in Colombia with UNODC and
Francisco de Roux. Organizer, moderator.
2004-2006 Tegucigalpa Municipality: Communication training, follow-up and
evaluation in an integrated solid waste management project. In cooperation
with the City of Stockholm. Financed by Sida. Responsible training,
monitoring and evaluation.
Government of Kenya: Pre-study for a communication component in a
slum up-grading programme. In cooperation with UN-Habitat and Nairobi
City Council. Financed by Sida. Project responsible.
2003 -2005 Jurmala Municipality, Latvia: Design and implementation of a
communication plan for Jurmala Water, focusing on public awareness and
internal communication structures. In collaboration with ÅF International,
financed by ISPA, NEFCO and Sida. Advisor on communcation.
Sida: Design of a communication plan and making of a website for the
Lake Victoria-programme. Project responsible.
Sweco, Chalmers University of Technology, Dalarna University Collage:
International Solid Waste Management, series of lectures in strategic
communication for Waste Management directors from Eastern Europe.
Trainer on strategic communication.
2003-2004 ÅF/Bolivian Chamber of Industry: Analysis, communication strategy and
training within an environmental project directed towards bolivian
industry. Financed by Sida. Advisor, trainer.
2003 Swedish Ministry for Foreign Affairs: Consultation, strategy and
implementation, Millennium Development Goals Campaign in Sweden.
United Nations Association of Sweden: Preparing a Swedish United
Nations Foundation with UNDP and other organisations. Responsible for
project.

2002 United Nations Association of Sweden: Negotiation, planning and
implementation of fundraising Adopt-A-Minefield Campaign. Project
Director
United Nations Association of Sweden: Media strategy and implementation.
Project Director.
2001 CENIDH, Nicaraguan Centre for Human Rights: Planning of Youth and
Gender Communication Project, financed by Sida. Advisor.
CENIDH: Planning and implementation of communication strategy for
anti-corruption campaign. Advocacy advisor.
CENIDH: Planning and production of Website, training of staff. Project
Director.
2000 Magazine VI, CENIDH: Investigative journalism on banana workers
situation in Nicaragua. Interviews in BBC World, Nicaraguan TV and
Swedish Radio. An important factor to establish a new law that enables
banana workers to sue Standard Fruit. Researcher/Reporter. The feature
story published in Magazine VI was chosen as one of the ten top stories of
the century.
UBV: Planning and management of around 30 projects. Member of project
committee.
1998 Stockholm Culture Centre: Production of website, planning of digital
information system for visitors. Project Director
Stockholm Culture Centre: Reorganisation of Department for Visitors and
Information Department to Marketing Department. Project Director.
Stockholm Culture Center: Implementation of Communication Strategy and
a new Graphic Profile. Project Director.
Stockholm Culture Centre: Fundraising and sponsor strategy. Project
Director.
The Swedish Folkopera, Lowe-Brindfors, Ericsson and Swedish Film
Industry, SF: Production of interactive commercial film marketing Figaro's
Wedding. Project Director

The Swedish Folkopera, Ericsson: International launch of Marie Antoinette
in Brighton, Lisbon and Copenhagen. Marketing Director
The Swedish Folkopera: Marketing campaign Marie Antoinette. Launched
by 4 000 stockholmers marching with torches led by historian Herman
Lindqvist. Covered among others by CNN and BBC News. Marketing
Director.
1997 The Swedish Folkopera, Lowe-Brindfors and Swedish Film Industry, SF:
Marketing Campaign for the Love of the Three Oranges. Production of
Sweden’s first interactive commercial film, rewarded with Silver Egg and
Best Sponsor Project. Marketing Director.
Full-page advertisement campaign in daily newspapers.
Sponsor plan and implementation, Marie Antoinette including Ericsson
and Stockholm Energi as head sponsors, rewarded with Carl-Erik
Feinsilber’s price, Kultur&Näringsliv.
The National Opera of Latvia: Course in marketing. Launching of the
opera Carmen.
1996 The Swedish Folkopera: Marketing Campaign Don Giovanni, directed by
Peter Stormare.
Marketing campaign of Carmen.
Sponsor and fundraising strategy to the Swedish Folkopera.
1995 The Swedish Folkopera: Marketing Campaign the Barber in Seville.
Marketing campaign Othello.
Production of website for the Swedish Folkopera, that became the first
opera house in the world to sell tickets on the Internet.
Marketing strategy, development of customer register and PR-strategy.
1994 Sida: Tribute to the New South Africa. Event at Skansen with seminars,
concerts and handicraft market, featuring André Brink, Frank Chikane and
Gcina Mhlope. Project Director

1988-1994 Covering all African countries below the equator (except Malawi) in
relation to events, communication projects and journalistic work.
1993 Sida: Information campaign Afrika!Afrika! with the purpose to promote a
positive image of Africa, including festivals introducing some of the best
African artists. Project Director
Petterson&Brusquini Marketing AB: Marketing campaign to introduce the
agency to new customers. Copywriter
1992 Vattenfall: Production of Energy & Future, annual book by Vattenfall on
research, development and demonstration. Published in Swedish, English
and German. Editor in Chief.
Telia, The Swedish Public Service TV, FilmNet, Volvo BM,
Gästabudsgruppen, Vattenfall and Ericsson: Various projects 1991-1995.
Copywriter
Ministry of Foreign Affairs: Marketing Campaign for the Global
Development week in Örebro. Fundraising for Sida project in South Africa.
Production of gala concert in Örebro stadium. Producer and Head of
marketing.
ISAK: Brochure on South Africa after apartheid. Editor, writer
1991 Ericsson: International marketing campaign, Ericsson TeleCom’s launch of
AXE-system in 55 countries ”AXE Launch 91”. Director Internal
Communication.
Sida: Information campaign Afrika!Afrika! with the purpose to promote a
positive image of Africa, including festivals introducing some of the best
African artists (same concept as 1993). Project Director.
1990 Sida: Country Report Zambia. Editor.
ABF, Kontaktnätet, SSU and the magazine UNION: Youth project and
information campaign in 20 cities directed to youth interested in rock
music. Project Director.
Sida: Initiated Värld för Världen (Host to the World), project for highschools.
Two action oriented days with seminars, music, dance, acting etc
1990-1995. One of Sida’s major school projects for 13 years. Project
Director

The Swedish Africa Groups: cartoon about the South African boy Bongy.
Script and production management.
1989 Sida: Country Report, Tanzania. Editor.
Association of People suffering from Heart- and Lung Diseases: Film on
heart transplants. Director.
1988 The Swedish Folkparks : Communication- and Marketing Strategy for the
160 Swedish Folkparks, among them Liseberg and Parken Zoo.
Marketing of tour with Peking Opera from Dalian, China.
Film about the Swedish Folkparks. Producer/Director
1987 The Swedish Folkparks, The Swedish Africa Groups and the Swedish
Television: Southern Africa Festival featuring artists from five countries in
Southern Africa. Series of TV-programs in Swedish Television and tour in
eight cities. Producer, Marketing Director, MC
1986 EMA/Telstar, ANC, The Swedish Africa Groups: Frontline Rock, tour with
the Swedish artists that participated at the ANC-galas and musicians from
Zimbabwe. Responsible for political communication.
The Swedish Africa Groups: Cape-to-Cape, around 60 concerts to support
the ANC and SWAPO, from North Cape in Norway to the south of
Sweden. The tour went on through Europe to Cape Town. Project Director
and musician
The Swedish Africa Groups, the United Nations Association of Sweden:
People’s Parliament against Apartheid. Conference with 400 participants
from the entire civil society to promote a total boycott of South Africa. Olof
Palme’s last speech. Press Director
1985 EMA/Telstar, ANC, the Swedish Africa Groups: Fund Raising Campaign.
Two concerts in Scandinavium with Nordic artists, such as Tomas Ledin
and Imperiet. Responsible for political communication.
Employment
2003- Tallert Communication (associated with Global Reporting)

Consultant Development Communications. Customers: Sida, The Ministry
for Foreign Affairs, The Cabinet of Ministers of Ukraine, ÅF, Bolivian
Industrial Chamber, The Municipality of Tegucigalpa etc. Executive
Director.
2001 The United Nations Association of Sweden
Campaign Director Adopt-A-Minefield
Press Officer, Responsible Business Relations.
1999 Nicaraguan Centre for Human Rights, CENIDH
Communication consultant. Stationed in Managua, Nicaragua.
UBV
Information officer/reporter, member of steering committee for projects for
UBV (Swedish NGO). Stationed in Managua, Nicaragua.
1998 Stockholm Culture Centre (Kulturhuset Stockholm)
Marketing Director
1995 The Swedish Folkopera (Folkoperan)
Marketing Director
1995 Sida
Editor
1991 Pettersson&Brusquini Marketing Agency
Strategic marketer, copywriter.
1989 Tallert Information
Communication consultant. Customers: Sida, Ericsson TeleCom,
Petterson&Brusquini, the Swedish Television SVT, Ministry for Foreign
Affairs, Vattenfall, ABF, Telia, FilmNet, Svenska Dagbladet, Elle, The
Swedish Africa Groups etc. Executive Director
1986 The People’s Parks (Folkparkerna)
Information Director
1985 Africa Groups of Sweden (Afrikagrupperna)
Information Officer
1984 Sandö U-centrum

The Ministry for Foreign Affairs’ school for development studies. Head of
Course on development cooperation, teacher in basics of Communication.
1984 Nicaragua
Stringer correspondent Sydsvenska Dagbladet. freelance
1983 Norrtälje Tidning
Graphic Designer
1982 Sydsvenska Dagbladet
Reporter
1980 Askebyskolan, Rinkeby
Teacher
1977 Ekonomibokföring AB
Accountant assistant
Various employment: child minder, salesman, sales clerk, store man, mover, keeper
at home for retarded etc
Education
2002–2003 Stockholm University, Institute of Superior Publicity Education
Master programme in Strategic Planned Communication. Master Degree
1999 Sandö U-centrum
Sida’s Education Centre for global development. Spanish and development
studies. Preparatory education for work in development projects.
1982–1983 Sandö U-centrum
The Ministry for Foreign Affairs’ Education Centre. Development studies,
Portuguese and hands-on practices. Preparatory education for work in
development projects
1981–1984 Stockholm University, Department of journalism, media and
communication. Bachelor Degree, Journalism
1980 Stockholm University
Political Economy, including Development Theories
1979 Boston University, School of Public Communication, USA

Marketing, Communication, English, Political Science.
University of Sorbonne, Paris, France
French and Literature. Advanced level for foreign students.
1975–1977 Östra Real High School
Economic Program
1974–1974 Östermalms gymnasium
Music program, first year
Rewards
Swedish Publicity Association, Silver Egg 1997, commercials
Bronze Lion, commercials NGOs 1997, Cannes
Kultur&Näringsliv’s price for best sponsor project 1997
Kultur&Näringsliv’s “Carl Eric Feinsilber’s price” for best sponsor deal with
Ericsson and Stockholm Energi 1998
Boards and Memberships
Member of The Swedish Public Relations Association (SPRA). SPRA is the leading
organisation for professional communicators in Sweden, and the second largest in
Europe, associated to Global Alliance, Euprera and CERP.
Member of board, SwedeWatch, network for NGOs with mission to monitor
Swedish Companies in the Third World, 2002-2003
Member of board, Swedish School in Managua, 1999-2001
Member of board AfroViking AB, mutlit-cultural club, culture production, trade with
African handicraft 1994-1997
Member of board KonTur AB, production company for rock- and world music
1993-1995
Chairman of co-operative Day Care Centre the Jaguar 1989-1993
Languages
Swedish, mother tongue
English, working knowledge

Spanish, working knowledge
French, working knowledge
Portuguese, limited knowledge
German, limited knowledge