EXECUTIVE MBA - ESC Rennes Alumni

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Module Descriptions LEADERSHIP AND ENTREPRENEURSHIP MANAGING BUSINESS STRATEGY MANAGING PEOPLE AND ORGANISATIONS LEADERSHIP DEVELOPMENT 10 days of intense interactive seminars and coaching will build your self-confidence and help develop your unique leadership style. • Personal Business Plan This leadership development plan is based on a skills assessment at the beginning of the programme. You will then implement the plan during the rest of the programme with the support of a coach, fellow students, and other faculty members. • Managing High Performing Teams Sessions on assertiveness, team building, and project management will improve your ability to - lead teams toward an objective - initiate and champion innovative projects in your organisation - communicate - give and receive feedbackand make effective presentations. SMALL BUSINESS START-UP AND MANAGEMENT This module will teach you how to: • develop and carry out a business plan • manage a small business and assist entrepreneurs in doing so, either as general manager or outside consultant • value and buy an existing firm, as well as manage a franchise. STRATEGIC ANALYSIS This module focuses on how to: • carry out an industry and competitive analysis using tested models • assess the competitive risks your firm is facing • manage the growing stakeholder expectation that companies be "good corporate citizens". STRATEGIC MANAGEMENT This module will enable you to: • design a winning business strategy in light of the evolving global context and a firm's internal capabilities, whether it be a start-up, SME, or multinational • make strategic choices and undertake them with a clear economic logic • gain insight into internal issues which affect strategy execution and sustain future performance. BUSINESS SIMULATION Student teams manage a company and make decisions in a simulated international and competitive environment. ORGANISATIONAL BEHAVIOUR Through this module, you will: • develop your understanding of emotional intelligence, decision making styles, motivation, communication, group dynamics, conflict management, and other organisational dynamics • learn how a firm can develop a more ethical culture and balance people and performance priorities. INTERNATIONAL TALENT MANAGEMENT In this module, you will address how firms can: • more effectively recruit, develop, and retain talent • be successful at managing expatriates and other international staff • develop a values-driven culture and manage diversity. CHANGE MANAGEMENT In today's increasingly complex and changing environment, companies have to constantly restructure and adapt in terms of people, structure, technology, processes, and even culture. In this module, you will: • learn how to implement a model for managing change in organisations • develop your understanding of leaders' roles as change agents. TEAM STRATEGIC CONSULTING PROJECT As part of a team of 3-4 students, you will carry out a consulting project in a regional company which faces real and important strategic decisions. The project is supervised by an ESC Rennes strategy professor and concludes with a report and presentation of recommendations to senior company management. 8 > 9
MANAGING CROSS-BORDER OPERATIONS MANAGING PRODUCTS AND MARKETS MANAGING PERFORMANCE CROSS-CULTURAL MANAGEMENT AND NEGOTIATION This module provides a framework and tools for managing people, projects, and negotiations in a cross-cultural setting, including leading an international virtual team. MANAGING THE INTERNATIONAL ENTERPRISE This module examines: • the best strategies for a small to medium sized enterprise to develop internationally • how to develop and manage international strategic alliances and joint ventures • successful strategies for managing people issues in cross-border mergers / acquisitions • how to effectively manage international subsidiaries. The EMBA programme content is designed to give students a solid grounding in all the business disciplines. Since our students are middle and senior managers, we place a particular emphasis on strategy and leadership. All courses are taught in English by an experienced, multicultural, full-time faculty. Class sessions are highly interactive, and our professors actively draw upon the experience of students to illustrate and apply course concepts. Don Minday EMBA Programme manager GLOBAL MARKETS AND BUSINESS INTELLIGENCE As marketing has become more technologyoriented in a real time economy, continuous scanning of the competitive environment has become more central in strategic decisionmaking. You will apply business intelligence concepts in a market research project for which you will design the project, gather and analyse the data, and present your findings. INTERNATIONAL MARKETING MANAGEMENT AND STRATEGY This module will provide you with: • a framework for implementing marketing strategy in a variety of contexts: national and global, products and services, B2B and B2C, start-ups and multinationals • a methodology for developing a marketing plan which incorporates branding, pricing, distribution, and on-line / off-line communication strategies • ideas on how to incorporate sustainability in your firm's strategic marketing decisions. SALES STRATEGY AND MANAGEMENT In this module, you will assess both the quantitative side of sales management - targets, budgets, and performance evaluation - as well as the qualitative side - recruitment, training, motivation, team building, and incentive management. FINANCIAL ANALYSIS This module will enable you to: • analyse published and consolidated financial statements, balance sheets, income statements, cash flow statements, and financial ratios • use triple bottom line (economic-socialenvironmental) reporting to evaluate your firm's performance. MANAGEMENT CONTROL SYSTEMS Through the study of budgeting, break-even analysis, variance analysis, and the balanced score card, you will acquire management control tools which enable you to identify potential problems, make changes, seize opportunities, and motivate employees. CORPORATE FINANCE In this module, you will learn how to: • manage financial risks and source capital in a turbulent international environment • analyse investment and other financial decisions. OPERATIONS MANAGEMENT This module will enable you to: • understand how the extended enterprise - a network of suppliers resulting from globalisation and technological innovation - is altering the way companies produce goods and services • work through operational problems for both manufacturing and service industry firms • explore key success factors in green supply chain management. EXECUTIVE MANAGEMENT SEMINAR ABROAD This week-long seminar will expose you to another educational and business culture. Group projects with students from the partner university favour cross-cultural learning, and company visits give insight into strategic and leadership issues local firms are facing.
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EXECUTIVE MBA - ESC Rennes Alumni

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