2004 - 2005 Annual Report - Tourism Australia

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Corporate governance OBJECTIVES PERFORMANCE INDICATORS OUTCOMES Establish Tourism Australia as a professional, highlymotivated, efficient and strategically-focused business > Continuously improve internal and external stakeholder management through effective leverage partnerships > Continued to improve and enhance partnerships with industry partners, state, territory and regional tourism organisations, consumers and all levels of government. > Entered a three-year partnership with AMEX, which has already targeted over two million cardholders and resulted in 6,000 inquiries. > Launched ‘ Visa prefers Australia’ campaign in conjunction with Visa in China. > Finalised a new three-year global destination marketing partnership with Qantas for Australia from 1 July 2005 worth more than $60 million. > Provided high-quality market intelligence, insights and co-operative marketing opportunities to industry. > Prepared media releases promoting Tourism Australia and achievements in key areas generating awareness and publicity amongst industry, consumers and all levels of government. THE BOARD OF DIRECTORS TA is governed by a 10-member Board of Directors, which reports to the Minister for Small Business and Tourism. The role of the TA Board defined by the Tourism Australia Act 2004, is to: > ensure the proper and efficient performance of Tourism Australia’s functions; and > determine Tourism Australia’s policy in relation to any matter. The TA Board is responsible for a governance framework to ensure that its statutory mandates are achieved. As a public sector agency, TA must be conversant with the general policies of the government of the day, as well as be informed about key Ministerial directions, and Commonwealth guidelines on major initiatives that relate to the organisation. DIRECTORS OF TOURISM AUSTRALIA AS AT 30 JUNE 2005 The Hon Mr Tim Fischer AC Chairman Mr Tony Clark AM Deputy Chairman Mr Scott Morrison Managing Director Mr Gerry Harvey Director Ms Valerie Davies Director Ms Jane Jeffreys Director Mr Wayne Kirkpatrick Director Mr Andrew Burnes Director Ms Karen Jacobs Director Mr Mark Paterson Government Member Ms Patricia Kelly Alternate Government Member THE CHAIRMAN The Chairman and the Managing Director are separate appointments to ensure appropriate accountability and greater capacity of the Board for independent decision-making. The Chairman ensures that sufficient Board meetings are held to enable it to perform its duties responsibly; that appropriate agenda items are placed before the Board; and exercises control over the quality, quantity and timeliness of the flow of information between management and the Board. The Chairman is also responsible for the conduct of meetings of the Board. 16 17
ORGANISATIONAL STRUCTURE Minister for Small Business and Tourism The Hon Fran Bailey BOARD Chairman The Hon Tim Fischer AC BOARD MEETINGS The Board scheduled seven meetings during the year. The regular Board papers make Directors aware of current and forthcoming issues relevant to the organisation’s operations and performance. These papers contain the year-to-date financial performance of all business groups (compared to budget), a report from the Managing Director relating to the operations of the organisation, proposals for significant contracts and papers relating to particular issues. Senior management also present significant matters to the Board. PERSONAL AND CORPORATE INTEGRITY All directors and employees are expected to act with the utmost integrity and objectivity, striving at all times to enhance the reputation and performance of TA. The TA Board subscribes to the code of conduct based on principles recommended by the Australian Institute of Company Directors. The code specifies values and behaviours in the areas of fairness, equity, lawful obedience, honesty, openness, respect, loyalty, integrity, protective care, efficiency, personal development and leadership with which all employees have a responsibility to comply. TA has developed and implemented a code of conduct for its employees which is consistent with these values and behaviours. Separate policies exist covering discrimination, employment, harassment, health and safety and other business practices such as email usage, fraud control and security. Deputy Chairman Tony Clark AM Director Gerry Harvey Director Valerie Davies Director Jane Jeffreys Director Wayne Kirkpatrick Director Director Andrew Burnes Karen Jacobs Government Member Mark Paterson CONFLICTS OF INTEREST The Board has in place a policy and procedures for the disclosure and resolution of any matter which may give rise to actual or potential conflicts between the interests of a Director and those of the organisation. RISK MANAGEMENT The Board adopts practices designed to identify significant areas of business risk and to effectively manage those risks in accordance with the company’s risk profile. Director, International Richard Beere > Asia > Americas > Japan > Gulf Countries > UK/ Europe > International Operations Director, Research & Strategy Geoff Buckley > Tourism Research Australia > Market Research and Insights > Strategy and Planning > Aviation and Analysis Director, Marketing Ian Macfarlane > Brand Australia > International Media > e-Strategy > Tourism Events Australia Managing Director Scott Morrison Director, Corporate Services John Hopwood > Risk and Administration > Finance > Human Resources > Technology > Corporate Governance Director, Australasia Andrew McEvoy > Australia > New Zealand > Partnership Marketing > Australian Experiences > Trade Events General Manager, Corporate Affairs Sasha Grebe > Corporate Affairs > Government Relations > Industry Communications > Internal Communications BOARD SUB-COMMITTEES The Board carries out certain of its duties through Board committees. These committees meet regularly and make recommendations to the Board on issues delegated to them. The committees operate under terms of reference approved by the Board. Audit Committee: This committee ensures that an effective internal control framework exists across TA. This includes internal controls to deal with both the effectiveness and efficiency of significant business processes. The committee also reviews risk management controls and end of year financial statements. Human Resources Committee: This committee oversees the organisation’s human resources principles, practices and programs with regard to employee terms and conditions, management development, equal employment opportunity and remuneration. 18 19
Page 1 and 2: Annual Report 2004/2005
Page 3 and 4: Contents Chairman’s report 5 Mana
Page 5 and 6: Managing Director’s report Touris
Page 7 and 8: Tourism Australia … the story so
Page 9: Objectives and outcomes 2004 - 2005
Page 13 and 14: Directors of Tourism Australia The
Page 15 and 16: Corporate Services OVERVIEW The rol
Page 17 and 18: Strategy and Research OVERVIEW The
Page 19 and 20: Corporate Affairs OVERVIEW The Corp
Page 21 and 22: Marketing ADVERTISING AND DESIGN Th
Page 23 and 24: Australasia OVERVIEW The Australasi
Page 25 and 26: Australasia TRADE EVENTS The Trade
Page 27 and 28: International AUSSIE ENTHUSIASTS Th
Page 29 and 30: The Americas CANADA OVERVIEW Canada
Page 31 and 32: Asia HONG KONG OVERVIEW Tourism gro
Page 33 and 34: Asia SINGAPORE OVERVIEW Australia r
Page 35 and 36: Gulf Countries New Zealand OVERVIEW
Page 37 and 38: UK & Europe ITALY OVERVIEW Australi
Page 39 and 40: FINANCIAL REPORT
Page 41 and 42: Tourism Australia STATEMENT BY DIRE
Page 43 and 44: SCHEDULE OF COMMITMENTS As at 30 Ju
Page 45 and 46: NOTES TO AND FORMING PART OF THE FI
Page 59 and 60: Tourism Australia overseas offices

2004 - 2005 Annual Report - Tourism Australia

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