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2004 - 2005 Annual Report - Tourism Australia

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Contents<br />

Chairman’s report 5<br />

Managing Director’s report 6<br />

Highlights <strong>2004</strong> – <strong>2005</strong> 8<br />

<strong>Tourism</strong> <strong>Australia</strong> … the story so far 11<br />

Principles 13<br />

Objectives and outcomes <strong>2004</strong> – <strong>2005</strong> 14<br />

Corporate governance 17<br />

Organisational structure 18<br />

Directors of <strong>Tourism</strong> <strong>Australia</strong> 22<br />

Ecologically sustainable development and environmental performance 23<br />

REPORT OF OPERATIONS<br />

Corporate Services 26<br />

Strategy and Research 30<br />

Corporate Affairs 34<br />

Marketing 36<br />

Australasia 42<br />

International 48<br />

INTERNATIONAL MARKETS<br />

Contact officer<br />

For more information about this annual report, please contact:<br />

General Manager, Corporate Affairs<br />

<strong>Tourism</strong> <strong>Australia</strong><br />

GPO Box 2721<br />

Sydney NSW 1006<br />

Internet<br />

You can access this report online at www.tourism.australia.com<br />

Additional information sources<br />

<strong>2004</strong>-<strong>2005</strong> Portfolio Budget Statements<br />

<strong>2004</strong>-<strong>2005</strong> Portfolio Additional Estimates Statements<br />

<strong>Tourism</strong> <strong>Australia</strong> <strong>Annual</strong> Operating Plan <strong>2004</strong>/05<br />

<strong>Tourism</strong> <strong>Australia</strong>n Corporate Plan <strong>2005</strong>/06 – 2007/08<br />

Freedom of Information<br />

<strong>Tourism</strong> <strong>Australia</strong> is a prescribed authority under the Freedom of Information Act 1982.<br />

No FOI requests were received by <strong>Tourism</strong> <strong>Australia</strong> during the review period.<br />

The contact officer for FOI requests from <strong>Tourism</strong> <strong>Australia</strong> is:<br />

John Hopwood<br />

Director, Corporate Services<br />

<strong>Tourism</strong> <strong>Australia</strong><br />

© Commonwealth of <strong>Australia</strong> <strong>2005</strong><br />

This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by<br />

any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction<br />

and rights should be addressed to the Commonwealth Copyright Administration, Attorney General’s Department,<br />

Robert Garran Offices, National Circuit, Barton ACT 2600 or posted at http://www.ag.gov.au/cca<br />

The Americas<br />

Canada 54<br />

United States 55<br />

Asia<br />

China 56<br />

Hong Kong 58<br />

India 59<br />

Korea 60<br />

Malaysia 61<br />

Singapore 62<br />

Taiwan 63<br />

Thailand 63<br />

Japan 64<br />

Gulf Countries 66<br />

New Zealand 67<br />

UK & Europe<br />

France 68<br />

Germany/Switzerland 69<br />

Italy 70<br />

Nordic & Netherlands 71<br />

UK & Ireland 72<br />

2 3

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