MANUAL OF MOTORCYCLE SPORT - Motorcycling Australia

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2013 MANUAL OF MOTORCYCLE SPORT CALENDAR 2013 AUSTRALIAN MOTORCYCLING CALENDAR Dates may be subject to change Check www.ma.org.au or respective websites july 2013 august 2013 5-8 Junior Dirt Track, Wyalong NSW 1-4 ASBK Rd 4 & 5, Eastern Creek NSW 14 Motocross, Appin NSW 11 Motocross Rd 8, Swan Hill VIC 17-20 Australian Four Day Enduro, Horvey WA 17-18 AORC Rd 9 & 10, Bendigo VIC 28 Motocross, Hervey Bay QLD 25 Motocross Rd 9, Toowoomba QLD 31 Motocross Rd 10, Coolum QLD september 2013 october 2013 6-8 Supermoto, Whitsunday Raceway QLD 4-6 ASBK Rd 6, Phillip Island VIC 7-8 AORC Rd 11 & 12, Dungog NSW 5-7 Classic Dirt Track, Temora NSW 20-22 Junior Long Track, Mike Hatcher Raceway QLD 5-6 Moto Trials, VIC 20-27 Australian Safari, WA 18-20 MotoGP, Phillip Island VIC 21-22 ASBK Rd 7, Hidden Valley NT 28-5 Junior Motocross, Horsham VIC november 2013 december 2013 2-3 Classic Motocross, Lester Edminster Raceway ACT 10 Wildwood Rock Extreme, Wildrock VIC 15-17 Historic Road Race, Wanneroo WA Go to www.ma.org.au/2013 calendar for the following event information as it comes to hand: Super Cross, to run between Oct & Nov Aust Sidecar Road Race Championship (to run with some State Championship rounds) Go to www.ma.org.au 31
MEDIA GUIDE enjoy the ride MOTORCYCLING AUSTRALIA MEDIA GUIDE FOR RIDERS, CLUBS AND PROMOTERS Get your local media involved: Local media such as newspapers and radio stations are a great place to start to increase coverage of your efforts as a rider or for an event you are promoting. If you’re just starting out and haven’t done much promotion work before, don’t be afraid to ask the media what information they need and if they have any advice for you. Remember, if you have any questions about media/ event promotion, your SCB and the MA Communications Department are only a phone call away. Also consider asking around for someone studying Public Relations, Journalism or Marketing and Communications, who might be interested in helping out with your promotion as work experience. Contact your local university or TAFE to see if they run related courses and have some students who may be interested in helping out. There are many websites where you can advertise work experience placements to help with your promotion. NEWSPAPERS: Find out if your local newspaper has a separate sports editor (if not speak to the news editor) and tell them about your efforts or event. Ask them if they’d be interested in coming out to see you ride or to attend the event, or if they’d like you to send more information through. RADIO: Similarly, when ringing your local radio station ask to speak to the news producer, or if you are interested in getting promotion on a particular program (e.g. the Sunday afternoon sports program) then ask to speak with the producer of that program. Again, explain what your news is and ask if they would like you to send them some more information. TELEVISION: If you are approaching a television station ask to speak with the news desk or someone in sports. As with radio, explain what your news is, including opportunities to secure action footage or interviews and ask if they would like you to send them some more information. If they ask you to send through more information, find out the best way to send this information through to them – fax, email, hard copy. Most of the time email will be preferred; as such the best format to present this information is as a press release. PRESS RELEASES: A press release is a short, one page news story that provides the reader with the: who, what, when, where, and why of the story. This information should be included in the first one – two paragraphs of the release. It should also include a headline – which summarises the story, a date, and contact details at the end of the release for anyone seeking more information. (A downloadable press release template is available for you to use from the MA website at www. ma.org.au/media.) In a press release you should; * Write like a reporter writes a news story (read it through in your head in a news-reader voice to see if it works) * Use simple and easy to understand language, as if a 10 year old could read it. * Ensure your writing is short and snappy and get to the point quickly - one sentence is the equal to one paragraph in press releases * Answer any questions a journalist may have, make it as easy as possible for them to write the story. * Present the facts in an ‘inverted pyramid’ style of writing – the most important information always goes at the top, that way if only the first two or three paragraphs are read they still get the most important information. * Proof read, proof read again and have someone else proof read your release for you. Check for spelling, grammar and the correct wording. * Include an image. INTERVIEWS: If you are speaking with your local media and they are interested in interviewing you or someone else in order to write a story, the following are some of the do’s and don’ts of interviews for TV, radio, newspapers, magazines, and websites, as well as pointers on preparation. Preparation: * Be accessible, return all calls within 24 hours and ensure you have a professional voicemail message that you check regularly. * Think of questions you might be asked and prepare some answers. * Write down key messages you wish to tell them about so that you stay focused when answering questions. 32
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Page 3 and 4: INTRODUCTION enjoy the ride INTRODU
Page 5 and 6: TABLE OF CONTENTS enjoy the ride 6
Page 13 and 14: MA INFORMATION enjoy the ride MOTOR
Page 15 and 16: MA INFORMATION enjoy the ride 16 A
Page 17 and 18: MA STRUCTURE enjoy the ride They of
Page 19 and 20: MA HALL OF FAME enjoy the ride MOTO
Page 21 and 22: MA HALL OF FAME enjoy the ride MOTO
Page 23 and 24: AUSTRALIAN CHAMPIONS enjoy the ride
Page 29: CALENDAR enjoy the ride 2013 AUSTRA
Page 33: MEDIA GUIDE enjoy the ride MOTORCYC
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