Conference Program - Illinois Library Association

Wednesday, October 4
Library Branding: Developing a Positive Identity
Want to improve your library’s identity in the community? Need to
stay competitive with bookstores? Learn about brand management
and how developing a brand can give your library a positive image.
Topics include: creating a brand, using slogans and logos, and
executing the brand effectively.
MODERATOR: JoAnn Potenziani, New Lenox Public Library District
SPEAKERS: Amy L. Affelt, Lexecon; Emily Kicklighter, Rockford
Public Library; Deborah Whisler, Arlington Heights Memorial
Library; Liz Aviles, Upshot; and George Needham, OCLC
SPONSOR: Marketing Committee
TRACKS: Marketing, Trustees
LOCATION: Room 324
Stellar Youth and Teen Spaces
Rejuvenate your youth and teen areas! Hear how libraries of
every size and budget can implement design changes with big
impact. Speakers will discuss library features for young children,
older children, and teens. Highlights of youth areas from all over
the state will be presented with pictures.
MODERATOR: Amy Alessio, Schaumburg Township District Library
SPEAKERS: Nancy Glick, Havana Public Library District;
Faith Brautigam, Gail Borden Public Library District; Rose Allen,
Mount Prospect Public Library; and Israel Mateos, Round Lake
Area Library District
SPONSORS: Youth Services Forum and Young Adult Forum
TRACKS: Buildings, Youth and Young Adult Services
LOCATION: Room 325
The Importance of Being Funny
Humor is not a cure for life,
but it can be a helpful anesthesia.
Laughter reinforces our humanity
and encourages hope. Both
seriousness and silliness are
critical parts of a meaningful
existence. Gini will explore what
humor is, why jokes are funny,
and why we need laughter
and love in our lives.
SPEAKER: Al Gini, Loyola University of Chicago
TRACK: Professional Development
LOCATION: Room 327
Libraries and Vibrant Volunteers
Libraries need volunteers—for stronger service delivery and
vibrant community involvement. But volunteers have to be
attracted for the right reasons, trained for good service, and
engaged for dependability. Learn how to market volunteer
opportunities, and think through job assignments and
responsibilities for excellent service to more people.
SPEAKER: John R. Throop, The Summit Planning Group
TRACKS: Management, Trustees
LOCATION: Room 329
Come On In! The Library is a Special Place for
Children with Disabilities
When you look at the smiling faces of patrons in your department,
do you notice that there are very few children with disabilities?
Find out how one library partnered with a special education
school district to prepare staff, purchase materials, and plan programs
for children with special needs.
MODERATOR: Holly Jin and Jan Watkins, Skokie Public Library
SPEAKERS: Holly Jin and Jan Watkins, Skokie Public Library;
Diane Gould, Niles Township District of Special Education;
and Rita Angelini, Leap into Literacy
TRACK: Youth and Young Adult Services
LOCATION: Room 326
20 Wednesday, October 4