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January 2009 Grassroots Page 17<br />

Young Farmers honored at SAM<br />

DISCUSSION MEET winner Slade Cox and retiring New<br />

York Farm Bureau President John Lincoln.<br />

ALBANY, N.Y. — New York Farm Bureau honored outstanding<br />

young <strong>farm</strong>ers during the organization’s State<br />

Annual Meeting in December.<br />

Young <strong>farm</strong>ers ages 18 to 35 competed in statewide competitions<br />

during the fall and the winners were announced on<br />

Tuesday, Dec. 9.<br />

Washington County residents Brian and Catherine Ziehm<br />

received the 2008 Young Farmer Achievement Award. This<br />

award recognizes young <strong>farm</strong>ers for their agricultural pursuits<br />

and leadership within the community. The couple has a<br />

dairy, beef cattle and alpaca operation. The Ziehms were<br />

awarded $1,000 from Dodge and the NYFB Young Farmer<br />

& Rancher Program, use of a Kubota M Series Utility Tractor<br />

for one year, a Valvoline product voucher and an expensepaid<br />

trip to compete on the national level at the American<br />

Farm Bureau Federation Convention.<br />

The Excellence in Agriculture Award, which recognizes<br />

young <strong>farm</strong>ers for their contributions to agriculture and to<br />

Farm Bureau, was presented to Heath Eisele of Franklin<br />

County. Contestants were judged on their involvement in<br />

agriculture, leadership ability, and their participation in Farm<br />

Bureau and other organizations. Eisele works as a soil conservationist.<br />

He received $1,000 from Dodge and the NYFB<br />

Young Farmer & Rancher Program, a Stihl MS 290 Farm<br />

Boss Chainsaw and an expense-paid trip to compete at the<br />

AFBF Convention.<br />

Slade Cox, a dairy <strong>farm</strong>er from Cayuga County, was<br />

named the winner of the Discussion Meet finals. This contest<br />

simulates a committee meeting, with contestants working<br />

cooperatively as they discuss issues important to agriculture.<br />

Four finalists competed on Dec. 9 in the last round of<br />

Discussion Meet judging on the topic of “After Young<br />

Farmers and Ranchers, how can Farm Bureau utilize the<br />

leaders it has developed?”<br />

The contest was very close, but Cox was selected as the<br />

winner and received $1,000 from Dodge and the NYFB<br />

Young Farmer & Rancher Program, a prize from Grainger,<br />

and an expense-paid trip to compete nationally at the<br />

AFBF Convention.<br />

These individuals will represent New York Farm Bureau<br />

during the American Farm Bureau Federation’s annual convention<br />

Jan. 11 to 14 in San Antonio, Texas. The winners of<br />

each of these national contests will receive a selected 2009<br />

Dodge pick-up truck.<br />

LINCOLN AND EXCELLENCE IN AGRICULTURE Award<br />

winner Heath Eisele.<br />

YOUNG FARMER ACHIEVEMENT Award winners Brian<br />

and Catherine Ziehm are congratulated by award sponsor<br />

Bill Moller (left) of Kubota.<br />

Top 5 Food Trends<br />

A look back at 2008;<br />

A look ahead at 2009<br />

Identifying the top trends in anything—food, fashion or fun<br />

toys for kids—is at best an inexact science. Even so-called<br />

experts in a given field rarely agree 100 percent when asked to<br />

rank current trends or predict future ones. Below are five foodrelated<br />

trends that captured the attention of foodies in 2008 and<br />

four that are likely to generate buzz in 2009.<br />

A look back at 2008<br />

• Local foods. Consumer interest in buying local foods continued<br />

to grow; “locavore” (person who seeks out and consumes<br />

locally grown food) was the New Oxford American Dictionary’s<br />

word of the year.<br />

• Celebrity chefs. Celebrity chefs and their cooking shows,<br />

advice columns/blogs and product endorsements had a strong<br />

showing throughout the year.<br />

• Higher food prices. Retail food prices rode the energy price<br />

roller coaster throughout the year.<br />

• Food safety and traceability. Non-stop <strong>new</strong>s coverage of safety<br />

and traceability issues related to spinach, lettuce, tomatoes,<br />

jalapeno peppers and ground beef eroded consumer confidence<br />

in the nation’s food supply.<br />

• Food companies listened to consumers. In an effort to stay<br />

ahead of competitors and capture shrinking consumer grocery<br />

dollars, Butterball, Wegmans, Starbucks,<br />

Whole Foods Market and other companies changed product<br />

offerings in response to consumer feedback.<br />

Hot trends in 2009<br />

• Farm-to-table cuisine. Consumers wanting to know where<br />

their food comes from, how it is prepared and who prepared it<br />

intersect in the growing “<strong>farm</strong>-to-table cuisine” trend, which is<br />

an extension and refinement of the local foods trend.<br />

• Cutting back and bargains rule. Consumer interest in reducing<br />

outlays for food will continue to spur the eating/baking at<br />

home trend; economizing at restaurants and splitting orders<br />

with a dining companion will become mainstream.<br />

• Restaurants go high tech. High-tech entertainment offerings<br />

to entice diners will grow at restaurants. At UWink in Los<br />

Angeles and Mountain View, Calif., customers place food<br />

orders at touch screens that do double-duty as video game consoles.<br />

• Buckwheat, the next hot grain. The “intensely earthy” flavor<br />

of buckwheat will grow in popularity with chefs, as the grain has<br />

proven to be a remarkable workhouse ingredient in what foodies<br />

describe as “rich, luxurious dishes.”

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