Download - Solar Energy International
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<strong>Solar</strong> Electricity Workshops<br />
PV204: <strong>Solar</strong> Sales, Marketing,<br />
& Economics<br />
Learn how to sell and market residential PV systems, and to<br />
demonstrate to the customer that solar energy is a remarkably<br />
sound investment.<br />
PV205: <strong>Solar</strong> Water Pumping<br />
This two-day hands-on workshop covers pumping technologies,<br />
PV modules, system sizing, and component selection. Includes<br />
pump descriptions and comparisons with information on trackers,<br />
linear current boosters, and other associated equipment. The<br />
workshop will include laboratory exercises and a system tour.<br />
Learn secrets for setting up a solid and effective sales team, then<br />
generating cost effective leads for and with them. The strategic<br />
insights you'll glean from this course will save and/or earn you<br />
thousands in avoided mistakes and increased sales. This rigorous<br />
interactive workshop is designed to help you make the most<br />
accurate and compelling financial case possible for the value of PV<br />
systems. The class is focused on residential systems in CA, NJ, CT, HI,<br />
NC, and other states with attractive economics (adjusted for<br />
location).<br />
Topics include:<br />
• Understanding basic marketing and the solar market segments<br />
• Promotion strategies, lead generation, & marketing tools<br />
• Setting up and running sales organizations<br />
• Staffing, asset control, termination & legal issues<br />
• Working the sales funnel from lead screening to presenting and<br />
closing<br />
• Costs & sales commission rates<br />
• Connecting with customers<br />
• Analyzing, calculating, and explaining “payback” on solar systems<br />
• Analysis of and maximizing benefit from the important variables<br />
such as system performance, incentives, and utility tariffs<br />
• Overview of tools available for financial analysis<br />
• Interactive use of the OnGrid Tool for examples<br />
All participants will receive a demo copy of<br />
the OnGrid Tool (license agreement required).<br />
“Another example of how SEI is leading the way<br />
in renewable energy education!”<br />
- 2008 <strong>Solar</strong> Water Pumping workshop participant<br />
In-Person Sessions<br />
Tuition: $495<br />
March 2 - 3 (M-T)<br />
Fontana, CA<br />
code: PV204<br />
In-Person Sessions<br />
Tuition: $395<br />
May 28 - 29 (Th-F)<br />
Paonia, CO<br />
code: PV205<br />
April 17 - 18 (F-Sa)<br />
Califon, NJ<br />
code: PV204<br />
14 www.solarenergy.org • 970-963-8855