2013 Media Kit - Fleet Owner

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® 2013 Advertising Rates Fleet Owner 2013 Advertising Rates Fleet Owner 2013 “Same As” Advertising Rates Fleet Owner 2013 “More Than” Advertising Rates Black & White 1x 3x 6x 9x 12x Page 16,833 16,253 16,008 15,730 15,498 2/3 Page 12,160 12,080 11,987 11,849 11,721 1/2 Island/Vert. 9,832 9,793 9,740 9,675 9,588 1/2 Page 8,960 8,905 8,848 8,785 8,703 1/3 Page 5,976 5,938 5,889 5,825 5,762 1/4 Page 4,488 4,459 4,412 4,351 4,287 Black & White 1x 3x 6x 9x 12x Page 16,422 15,857 15,618 15,346 15,120 2/3 Page 11,863 11,785 11,695 11,560 11,435 1/2 Island/Vert. 9,592 9,554 9,502 9,439 9,354 1/2 Page 8,741 8,688 8,632 8,571 8,491 1/3 Page 5,830 5,793 5,745 5,683 5,621 1/4 Page 4,379 4,350 4,304 4,245 4,182 Black & White 1x 3x 6x 9x 12x Page 15,944 15,395 15,163 14,899 14,680 2/3 Page 11,517 11,442 11,354 11,223 11,102 1/2 Island/Vert. 9,313 9,276 9,225 9,164 9,082 1/2 Page 8,474 8,435 8,381 8,321 8,244 1/3 Page 5,660 5,624 5,578 5,517 5,457 1/4 Page 4,251 4,223 4,179 4,121 4,060 Standard Color 1x 3x 6x 9x 12x Page 18,684 18,498 18,245 17,897 17,557 2/3 Page 14,388 14,264 14,098 13,872 13,676 1/2 Island/Vert. 12,047 11,809 11,644 11,588 11,564 1/2 Page 11,922 11,024 10,897 10,757 10,552 1/3 Page 8,199 8,158 8,007 7,947 7,351 1/4 Page 6,683 6,657 6,639 6,597 6,548 Standard Color 1x 3x 6x 9x 12x Page 18,228 18,047 17,800 17,460 17,129 2/3 Page 14,037 13,916 13,754 13,534 13,342 1/2 Island/Vert. 11,753 11,521 11,360 11,305 11,282 1/2 Page 11,631 10,755 10,631 10,495 10,295 1/3 Page 7,999 7,959 7,812 7,753 7,172 1/4 Page 6,520 6,495 6,477 6,436 6,388 Standard Color 1x 3x 6x 9x 12x Page 17,697 17,521 17,282 16,951 16,630 2/3 Page 13,628 13,511 13,353 13,140 12,953 1/2 Island/Vert. 11,411 11,185 11,029 10,976 10,953 1/2 Page 11,292 10,442 10,321 10,189 9,995 1/3 Page 7,766 7,727 7,584 7,527 6,963 1/4 Page 6,330 6,306 6,288 6,249 6,202 Matched Color 1x 3x 6x 9x 12x Page 19,050 18,804 18,498 18,111 17,738 2/3 Page 14,778 14,644 14,494 14,292 14,064 1/2 Island/Vert. 12,395 12,277 12,160 11,960 11,834 1/2 Page 11,501 11,390 11,311 11,176 11,034 1/3 Page 8,557 8,523 8,470 8,397 8,312 1/4 Page 7,063 7,032 6,983 6,921 6,838 Matched Color 1x 3x 6x 9x 12x Page 18,585 18,345 18,047 17,669 17,305 2/3 Page 14,418 14,287 14,140 13,943 13,721 1/2 Island/Vert. 12,093 11,978 11,863 11,668 11,545 1/2 Page 11,220 11,112 11,035 10,903 10,765 1/3 Page 8,348 8,315 8,263 8,192 8,109 1/4 Page 6,891 6,860 6,813 6,752 6,671 Matched Color 1x 3x 6x 9x 12x Page 18,044 17,811 17,521 17,154 16,801 2/3 Page 13,998 13,871 13,728 13,537 13,321 1/2 Island/Vert. 11,741 11,629 11,517 11,382 11,209 1/2 Page 10,893 10,788 10,714 10,585 10,451 1/3 Page 8,105 8,073 8,022 7,953 7,873 1/4 Page 6,690 6,660 6,615 6,555 6,477 4-Color 1x 3x 6x 9x 12x Page 21,613 21,294 20,875 20,390 20,152 2/3 Page 17,334 17,160 16,904 16,556 16,326 1/2 Island/Vert. 14,995 14,842 14,668 14,447 14,224 1/2 Page 14,072 13,929 13,762 13,556 13,350 1/3 Page 11,087 10,960 10,851 10,757 10,626 1/4 Page 9,571 9,507 9,426 9,366 9,285 4-Color 1x 3x 6x 9x 12x Page 21,086 20,775 20,366 19,893 19,660 2/3 Page 16,911 16,741 16,492 16,152 15,928 1/2 Island/Vert. 14,629 14,480 14,310 14,095 13,877 1/2 Page 13,729 13,589 13,426 13,225 13,024 1/3 Page 10,817 10,693 10,586 10,495 10,367 1/4 Page 9,338 9,275 9,196 9,138 9,059 4-Color 1x 3x 6x 9x 12x Page 20,472 20,170 19,773 19,314 19,087 2/3 Page 16,418 16,253 16,012 15,682 15,464 1/2 Island/Vert. 14,203 14,058 13,893 13,684 13,473 1/2 Page 13,329 13,193 13,035 12,840 12,645 1/3 Page 10,502 10,382 10,278 10,189 10,065 1/4 Page 9,066 9,005 8,928 8,872 8,795 Covers 6x 12x Cover 2 22,359 21,653 Cover 3 22,058 21,236 Cover 4 23,440 21,447 Covers 6x 12x Cover 2 21,814 21,125 Cover 3 21,520 20,718 Cover 4 22,868 20,924 Covers 6x 12x Cover 2 21,179 20,509 Cover 3 20,893 20,115 Cover 4 22,202 20,315 Other Frequencies 18x 24x 36x 48x Full Page Only Black & White 15,378 15,255 15,047 14,799 Standard Color 17,462 17,212 16,961 16,763 Matched Color 17,557 17,411 17,123 16,848 4-Color 19,789 19,441 19,062 18,917 Other Frequencies 18x 24x 36x 48x Full Page Only Black & White 15,003 14,883 14,680 14,438 Standard Color 17,036 16,792 16,547 16,354 Matched Color 17,129 16,986 16,705 16,437 4-Color 19,306 18,967 18,597 18,456 Other Frequencies 18x 24x 36x 48x Full Page Only Black & White 14,566 14,450 14,252 14,017 Standard Color 16,540 16,303 16,065 15,878 Matched Color 16,630 16,491 16,218 15,958 4-Color 18,744 18,415 18,055 17,918
General Information MAILING INSTRUCTIONS Shipping Instructions — General: All space orders, advertising material, insertion orders, and correspondence pertaining to advertising should be addressed to: Curtis Jansen, Production Coordinator Fleet Owner 9800 Metcalf Overland Park, KS 66212 Phone: 913-967-1816 Fax: 913-981-5621 curtis.jansen@penton.com INSERT ADVERTISING Mechanical requirements and regional advertising available on request. Insert Quantities — Quantity for pre-printed inserts: 112,000. Contact your Fleet Owner sales representative for regional and demo quantities. Space Charge — Rate based on the earned B&W rate, multiplied by the number of pages. Please contact your Fleet Owner sales representative. There is a minimum space charge of $4,110 gross per page. COMMISSION Agency Commission — 15% of gross billing allowed to agencies on space, color, and position. All mechanical costs are non-commissionable. Agency commissions are payable provided the account is paid within the stated terms of sale. GENERAL Year Established — 1928. Fleet Owner is published monthly to over 100,000 managers and executives in commercial-trucking fleets of five or more vehicles. The publisher reserves the right to reject any advertising that does not conform to publication standards. Advertiser and advertising agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. All invoices are payable in 30 days. No cash discounts are allowed. Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period from date of the first insertion, they do not use the amount of space upon which their billing rate was based. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any circumstance beyond the control of the publisher affecting production or delivery. MECHANICAL REQUIREMENTS Publication Trim Size — 7 3/4” x 10 3/4” Weight of Stock — For inserts of four pages or less, maximum weight of stock is 100 lb. text coated (25” x 38” basis). Check with the Fleet Owner Production Department for weight of stock for inserts over four pages. Size of Inserts — Delivered folded and untrimmed at 8 1/8” x 11”. Insert will trim to 7 7/8” x 10 3/4”. Vital advertising matter should be kept at least 3/8” away from trim on all four sides. Closing Date — For pre-printed inserts, the 20th of the month preceding month of publication. Shipping Instructions — Ship prepaid to: Jill Seal Customer Service Representative R.R. Donnelley 1600 N. Main Street Pontiac, IL 61764 Phone: 815-844-1461 Fax: 815-844-1326 jill.seal@rrd.com lisa.guzek@quebecorworld.com The issue date and Fleet Owner should be CLEARLY MARKED ON EVERY CARTON or SKID. Insertion order and three copies of the insert should be sent to: Curtis Jansen, Production Coordinator Fleet Owner 9800 Metcalf Overland Park, KS 66212 Phone: 913-967-1816 Fax: 913-981-5621 curtis.jensen@penton.com Non-Bleed Bleed Full Page 6 3/4” x 9 3/4” 8” x 11” Spread 14 1/2” x 9 3/4” 15 3/4” x 11” 2/3 Vertical 4 3/8” x 9 3/4” 5 1/8’’ x 11” 1/2 Island 4 3/8” x 7 1/2” N/A 1/2 Vertical 3 1/4” x 9 3/4” 3 3/4” x 11 1/2 Horizontal 6 3/4” x 5” 8” x 5 1/2” 1/2 Page Spread 14 3/4” x 5” 15 3/4” x 5 1/2” 1/3 Vertical 2 1/8” x 9 3/4” N/A 1/3 Square 4 3/8” x 5” N/A 1/4 Page 3 1/8” x 5” N/A BOUND-IN REPLY CARDS Rates: $5,495 commissionable There is an extra charge to print the postcard from supplied material. Postcards do not earn frequency rates, and printing costs are non-commissionable. All in-book postcards must meet the standards in the DMM (Domestic Mail Manual). Minimum size: 5” x 3 1/2” Maximum size: 6” x 4 1/4” FOR DIGITAL AD SUBMISSION GUIDELINES GO TO: www.pentondigitalads.com Vital advertising matter should be kept at least 1/4” away from trim on all four sides. For spread ads allow a total of 1/2” safety in gutter. Reproduction Materials — 4c—133 line screen, BW—120 line screen, matchprint or progressive proof must be sent with film along with one blueline. Register and trim marks must be shown 1/4” outside the trim area. NOTE: Unless a written request is made, materials are discarded after 13 months of the issue date. Production Charges — Artwork, mechanicals, and discs will be made up on order and charged at prevailing rates. Charges are non-commissionable. ISSUANCE AND CLOSING DATES Fleet Owner is published monthly. Closing date for advertising reservations is the 5th of the month preceding the issue date. Advertising material close is the 10th of the month preceding the issue date. Weight of the card stock must be at least 75#. For binding specifications, please call the production department. Call your Fleet Owner sales representative for pricing information on sizes above the maximum. REGIONAL/DEMOGRAPHIC ADVERTISING Regional/demographic advertising is limited to full page or more advertisements. Regional advertising must include one or more complete geographical regions as defined on Fleet Owner's current BPA Audit Statement. All regional advertising will incur a mechanical charge of $995 net per page or $1,495 net per spread. An additional $250 will be added to the mechanical charge for advertising using only a portion of a region. Regional/demographic advertising space rates are computed by taking the percentage of circulation and multiplying it by the earned black and white frequency rate. For color ads, applicable color charges will apply. There is a minimum space charge of $4,110 gross per page. Mechanical charges apply. CLASSIFIED ADVERTISING Fleet Owner classified ads are published monthly to the full audience. For more information, call Jeff Kuryla at 859-282-0440. Fax: 913-514-6736 a. Classified ads, per column inch — $138 (2 1/16” x 1”) b. The minimum size for a classified ad is one column wide (2 1/16”) by 1” deep. Double column ads are 4 5/16” wide. Classified advertising frequency discounts — 3% for 3 insertions 5% for 6 insertions 10% for 12 insertions d. There is a one-time charge of $50 to typeset and/or design a classified ad. e. Classified ads are non-commissionable. f. All Classified ads must be received at Fleet Owner by the 10th of the month preceding publication. Send all classified advertising material to: Jeff Kuryla Fleet Owner 7550 Sussex Drive Florence, KY 41042 859-282-0440 Fax: 913-514-6736 email: jeff.kuryla@penton.com SPECIAL ADVERTISING OPPORTUNITIES FLEET OWNER BUYER’S DIRECTORY LOGOS Logo sections within key industry directories are produced twice a year. Dates — March (Closing date is January 14) October (Closing date is August 15) Dates — For more information, call Jeff Kuryla at 859-282-0440 or jeff.kuryla@penton.com FLEET OWNER LIST SERVICE The largest industry-wide truck fleet data file totaling over 100,000 commercial fleets of five or more vehicles. Lists specifications can be tailored to include the names of the executives in those fleets, and selectability options include: ❑ Fleet size q Fleet type ❑ Number of vehicles by type ❑ In-house maintenance ❑ Use of diesels ❑ GVW class ❑ State, SCF, zip ❑ Purchase influence For more information, call Marie Briganti at 914-368-1023 or mbriganti@meritdirect.com. THE PRIVATE FLEET DIRECTORY Private Fleets represent approximately 75% of all fleets, but they are typically harder to identify and reach than For-Hire carriers. Therefore, this extensive database of Private Fleets is an invaluable resource. For more information, call Reggie Lawrence at 678-957-1414, or your Fleet Owner sales representative. For additional advertising information, visit us at advertisers.fleetowner.com.
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2013 Media Kit - Fleet Owner

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